The marketing of new energy vehicles has been criticized by the official media for having no bottom line!
As we all know, Huawei is not just a mobile company, it is involved in a wide range of fields. Of course, Huawei does not build cars itself, but cooperates with other car companies, using Huawei's intelligent systems. Still, this came as a surprise to many car owners.
On January 26, the Economic ** published an article on the Financial Times, which attacked the marketing tactics of certain automakers, claiming that a car costs hundreds of thousands of yuan"Preferably at 5 million"，"Preferably at 10 million"！"
They use"Ahead of the curve"，"There are no competitors"Such words to advertise their products and technologies. Some localities** and enterprises have been blamed for blindly launching new energy vehicle projects.
It was a vicious and cruel review. However, these criticisms have not been accepted by Internet users. Many foreign brands are condemning the "double standards" of "Economy**", questioning why a car that costs millions or even tens of millions has never been so harshly criticized. Are those cars really worth that much money?
There are many ways to brand marketing, no matter who does marketing, they will definitely praise their products, is it difficult to say that their products are poor? Judging from the current results, Huawei is indeed at the forefront of the entire automotive industry in terms of autonomous driving.
Compared with Huawei, Tesla does not have any advantages now, and Huawei can confidently say that its products have far surpassed other companies. If "Economy**" thinks that Huawei's marketing is too exaggerated, then first explain what Huawei is exaggerating, and point out the actual problems of Huawei's cars, and do not say that Huawei does not have the ability to carry out this kind of marketing.
Not only "Economy**" As early as a joint venture press conference held by Changan Automobile, Zhu Huarong had a cynical sneer at Huawei, ridiculing Huawei's lack of core values and misunderstanding consumers.
However, it should be pointed out that since the launch of the S7 in 2019, Sailix has been making the transition from initial losses to profits with the help of Huawei. Judging from the data of the past four years, the loss this time has reached 10 billion. However, even such sales cannot stop other automakers, such as Chery and JAC, from throwing an olive branch to Huawei and proposing cooperation intentions.
Huawei has also successively released Zhijie, Xiangjie, and Aojie, what is the sales of these products in the downstream? It's not clear now. As far as the current market situation is concerned, in the new energy vehicle industry, BYD is the most profitable.
If Huawei really leads in the world, it may still have a number of issues to solve. According to a report released on January 25, Huawei encountered difficulties in vehicle delivery some time ago, and Huawei's S7 intelligent line in Wuhu, Anhui Province, can only produce about 10 vehicles per day.
So far, however, the process has been slow, and it may take months to achieve the expected output. According to the feedback of some car owners, in the past, Huawei's products were usually shipped after 4-6 weeks, but now, this cycle has been extended to 10-12 weeks.
There is speculation that Huawei's cars are experiencing difficulties in delivery due to the shortage of chips. However, an insider close to Huawei denied such speculation; The problem with the chip has been solved.
The biggest problem with smarts7 is that it uses a new first-chain technology, so when using new technologies, there will be higher requirements for product testing and quality.
The first car had such shortcomings, such as the delay of the car's computer, the degradation of sound quality, etc. Although many users don't see any problems, Huawei can't stand it and insists on fixing these flaws before the car hits the market.
Regarding this point, Gao Xinhua, deputy general manager of Chery, also said that Huawei is unimaginably harsh on the quality of its products, just like using a magnifying glass to find problems.
Huawei will make detailed fixes to several of the problems it has found so far. Perhaps, before mass production, the company will wait until it meets the criteria for mass production.
Huawei's strict requirements for models will definitely bring benefits to most car owners. At the same time, we also hope that Huawei can provide more help to everyone in the future, so that those owners who are looking forward to the S7 will have a fear of talking about the car as soon as possible. Whether Huawei has really "taken the lead" remains to be answered by more consumers in the future.
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