The marketing of new energy vehicles has been criticized by the official media!

Mondo Cars Updated on 2024-02-15

The marketing of new energy vehicles has been criticized by the official media!

As we all know, Huawei is not just a mobile phone manufacturer, it is also active in many different fields. Of course, Huawei does not make cars, but it works with several car companies and uses Huawei's technology. However, this came as a surprise to many.

On January 26, the Economic Times published an article written by Financial Associates that caught everyone's attention.

He once said"Ahead of the curve"、"Not a competitor"Something like that. Some local enterprises and enterprises have also followed the trend of launching new energy vehicle projects.

The article is written harshly and without the intention of forgiveness. But people on the internet aren't buying it. They denounced Caijing**'s double standards and wondered why no one criticized so many foreign car brands that cost millions or even tens of millions of yuan each. Are these cars worth the money?

There are many ways to create a brand, and no matter which company is involved, as long as you praise it, how can you say that the product is bad? At present, Huawei is indeed at the forefront of the entire automotive industry when it comes to autonomous driving.

Tesla can use this as a selling point, but it does not have much advantage compared with Huawei, and Huawei dares to say that its products are ahead of others, which means that it has an advantage. If Caijing thinks Huawei's ads are exaggerated, then we should also exaggerate Huawei's problems.

Not only "Economy", but also Zhu Huarong, chairman of Chang'an Group, publicly ridiculed Huawei at the cooperation meeting held by Chang'an Group, saying that Huawei lacks basic values and misleads consumers.

However, it's worth noting that SteelSeries launched in 2019 in partnership with Huawei"inquisition s7 "After that, it failed to make a profit. In those four years, the company lost billions of dollars. But even so, it did not dampen the enthusiasm of Chery, JAC and other car companies, and they have sent cooperation invitations to Huawei.

Since then, Huawei has successively launched Smart World, Enjoy World, and Spiritual World, but how will these products be sold in the future? That remains to be seen. In the current market context, BYD is the only company that can benefit from the new energy vehicle industry.

Therefore, if Huawei wants to be invincible in the global market competition, it still needs to overcome some difficulties. Not long ago, there were also problems with Huawei's vehicles, and after January 25, there were only about 10 Huawei Smart S7s per day in Wuhu, Anhui Province.

Progress has been slow, and it will take at least a few months to reach the planned output. According to some consumers, Huawei devices are usually delivered after 4 to 6 weeks, but some time ago it has been delayed to 10 to 12 weeks.

There has been speculation that Huawei is experiencing major problems in the production process due to chip shortages. However, an executive at Huawei's subsidiary denied the speculation because the company's chip problem had been resolved before and the company's demand for the model was low.

The main reason for the delivery problems of the Smart S7 is the introduction of a new technology in the ** chain, which places higher demands on the quality of the product.

The Charge 1 has some relatively minor issues like clogged motors and poor audio quality. Although many people believe that this is not a serious problem, Huawei cannot tolerate it and must correct all mistakes before the product is launched.

To this end, Gao Xinhua, deputy general manager of Chery Automobile Company, also expressed his affirmation, saying that the rigor of Huawei's product quality far exceeds everyone's expectations, which is like using a microscope to find many problems, and many problems that consumers can't see, they can find.

Huawei will deepen R&D based on the problems identified so far. It may be necessary to wait until the start of mass production.

Huawei's ability to make its models so in short supply is undoubtedly a big plus for many consumers. At the same time, we also hope that Huawei can solve all problems as soon as possible, so that users who have been waiting for the intelligent S7 can drive their cars as soon as possible. Whether Huawei is ahead of the times still needs to be answered by the users themselves.

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