The Spring Festival movie ended successfully with a box office of 8 billion, and I am glad to see that the box office of "Article 20" broke 95.71 million in a single day, and the film schedule reached 251%。
In the past few days, "Hot and Hot" has been hot again. "The Seven Deadly Sins of Hot and Hot", "Why Jia Ling** is not inspirational", "Hot is a step backwards in the history of film"...Many articles have been on the hot search.
Why don't you watch movies?
Source: Xinhuanet).
Let's not go to the artistic value of ** "Hot and Hot", "Flying Life 2", etc., there are "Golden Roosters" in professional awards, and "Hundred Flowers" in public awards. Let's calculate an account, on average, if each person watches two movies during the Spring Festival, and a ticket for an ordinary theater is 50 yuan, people spend 100 200 yuan for a few days of happiness and topic sharing, isn't it quite affordable?
Source: Sina Weibo @电影飞驰人生2).
Why is "Hot and Hot" criticized?
Source: Sina Weibo @电影热辣滚烫).
It is not original, it is the adaptation rights of the Japanese movie "100 Yen Love". In recent years, the word-of-mouth movies "20 Years Old Again", "The Crowd" and "Manslaughter" are all remakes of Korean and Japanese movies. Is it that the Chinese don't know how to tell stories? Yes and no. There are various considerations in our social environment, censorship scale, and mentality, so the box office decline of this year's film "Article 20" shows that the use of Chinese narratives to tell Chinese reality and the sensitive issues we experience carry the function and significance of the film. The signal it releases will have a very significant and far-reaching impact on the future of Chinese films and the progress and development of social civilization.
Why is the box office of the Spring Festival stalls so high?
Source: Xinhuanet).
When you are tired, you want to watch something relaxed, which is the most simple idea of the current Chinese people. Jia Ling is so fat, see how she can be thin? Isn't it okay for me too? This "line" is not only the best line, but also the fact that anyone can do something if you insist on doing something. Of course, there are the promoters of capital, marketing skills, and the blessing of celebrities, but in the final analysis, after experiencing the epidemic and various changes in the past few years, the people want to see how others have become better! Isn't it just a small world and a good life? This is also the thinking and choice of people who have calmed down after reflection in the post-epidemic era.
Where are so many sins coming from?
Source: Sina Weibo @电影热辣滚烫).
We can say that Jia Ling has high emotional intelligence and successful film marketing. We can also say that capital is omnipotent, ordinary people struggle with 2 catties, and Jia Ling can lose 100 catties a year. Some people say that according to the current box office of 2.5 billion, you can earn 25 million by subtracting a pound of meat, and this meat is really worth it! It doesn't seem to be that the same can be done. Not to mention whether the damage to the body is considered a dedication to art, just why don't we want others to be good, is there a darkness of human nature? Thinking about the slashing of people in Chongqing's community, the fire in Xinyu, Jiangxi, and the closure of entities under the Internet economy, is it more worth thinking about the family ruin, the coldness of human nature, and the tide of the times brought about by these misfortunes and changes?
Source: Sina Weibo @电影热辣滚烫).
The functions of movies are diverse, it will bring us joy and sorrow, but also enlightenment and thinking.
When movies start to make money, there will be more capital invested in movies. There will be more and more films like "Article 20" that have box office, thoughtful and social change.
Source: Sina Weibo @电影第二十条).
Think about how long it has been since we laughed in the Spring Festival Gala? Think about how many ordinary people pursue upward power because of movies? Not being burdened by the world and looking for a better self is also positive energy?
Source: Xinhuanet).
People have to live their lives day by day and move up day by day. As long as the world is turning, you don't care about its speed, whether its pace is big or small.
Therefore, this Spring Festival is hot for movies, not Jia Ling.
Author丨Gao Guanglei, director of China Agricultural Film and Television Center and director of China Film Association.
Edited by Cao Mengyuan.
Editor-in-Chief丨Jiang Lin
Supervisor丨Zhong Qian.