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The ageless male god Andy Lau was a guest on January 31"Walking with Hui".In the live broadcast room, the new film "Mr. Red Carpet" was promoted, creating a new record of selling out 600,000 movie tickets in 8 minutes.
The decline of Hollywood blockbustersOnce upon a time, Hollywood blockbusters were popular in China, opening up territory for the spread of American culture and values in China, causing domestic films to survive and struggle.
Of course, this situation is not only in China, but also in other countries. The situation is slightly better for the film industry in India, because"Bollywood".This makes India a rival to the United States in the film industry.
It is gratifying that since 2019, China's domestic films have finally made a comeback. In 2019, eight of the top 10 grossing films in Chinese mainland were domestic films. Only two Hollywood movies, "Avengers 4: Endgame" and "Fast and Furious: Special Ops", entered the top ten box office in Chinese mainland in 2019.
The Chinese film industry in 2023, it is the world of domestic films, and Hollywood blockbusters have been completely crushed.
"Man Jianghong".The box office was 454.4 billion.
The Wandering Earth 2box office 402.9 billion 3"All or Nothing" grossed 384.8 billion.
"Disappearing Her".Box office 352.3 billion.
5.The box office of "Fengshen Part 1" was 263.4 billion.
6."In the Octagon Cage" box office is 220.7 billion 7"Thirty Thousand Miles of Chang'an".Box office 182.4 billion.
8."Bear Infested: Bear Core with Me" box office 149.5 billion.
"Solid as a Rock".Box office 135.1 billion.
10."Life is Unfamiliar" box office 118.4 billion.
In this year, Hollywood performed well in the mainland marketFast & Furious 10, the box office is only 98.4 billion, ranking No. at the annual box office12。
A new form of marketingThe traditional film industry and live broadcast e-commerce have been joining forces for more than 3 years. As early as December 2020, Andy Lau once brought a new workBomb Disposal Expert 2, as a guest in Wei Ya's live broadcast room, created a miracle of 660,000 sales.
In 2023, the stars who will walk into Dong Yuhui's live broadcast room are from Hong KongLouis Kooto promote his new work "Tomorrow's War". Wu Jing and Sha Yi promote the new film "The Wandering Earth 2". On January 31, 2024, Andy Lau was a guest in Dong Yuhui's live broadcast room to promote the movie "Mr. Red Carpet".
Although the stars have their own traffic, this traffic pool is limited, and the fan base of Internet celebrity anchors is also very largeInfluence breaks the circleAt the same time, it also brings huge traffic to Internet celebrity anchors, which can be said to be a win-win event. Of course, the new form of marketing is just a means, in order to truly gain the support of fans, the content quality of the movie and the acting talent of the actors are the foundation of word-of-mouth.
Otherwise, even if fans are fooled into the cinema by relying on bells and whistles marketing methods, if the movie itself is shoddy, fans will spread the word, vote with spittle, and kill the film. A different "Mr. Red Carpet".
Ning Hao's popularity is because of his bold and innovative movie"Crazy Stone"., skillfully uses the expression of black humor, and portrays the image of the little people vividly. Not usedA popular traffic star, the production cost is low, and the Douban score is as high as 83 points.
In Dong Yuhui's live broadcast room, director Ning Hao introduced"Mr. Red Carpet".One of the highlights is that it breaks the boundaries of traditional comedy, martial arts, life films, etc., and makes an attempt to create a new way of film expression.
Ning Hao is a person who constantly seeks breakthroughs and breaks the traditional film modelDirector of the Young Zhuang SchoolTherefore, his new work "Mr. Red Carpet" is exciting, hoping to bring a different viewing experience to the audience and say goodbye to "aesthetic fatigue". When Andy Lau talked about filming this movie, he also admitted frankly that he had never made such a movie before, and he felt that he was filming, and it seemed to be real life.
Dear friends, have you watched the live broadcast of Dong Yuhui's interview with Andy Lau? Do you like watching movies starring Andy Lau? Which one left a deep impression on you? Everyone is welcome to leave a message, and we will see you in the comment area.
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