In the hot atmosphere of the live broadcast room with Hui, the sales of movie tickets have experienced an unprecedented storm. In front of the camera, Andy Lau and Ning Hao's surprised looks highlighted the miracle of movie tickets in the live broadcast room being snapped up at an astonishing speed. Dong Yuhui did not hide his joy and said unceremoniously: "Director, don't underestimate the attractiveness of your movie. ”
Dong Yuhui has become a popular leader of Spring Festival movies with his unique way of film promotion. Andy Lau's new film "Mr. Red Carpet" broke through the sales barrier of 600,000 tickets within an hour, making the live broadcast room with Hui the focus of attention during the festival, and various data have refreshed many records such as ** records and the number of likes.
Dong Yuhui's influence has become increasingly prominent, and Zhang Yimou and other famous directors have appeared in the live broadcast room with Hui. This new way of film promotion and distribution is gradually emerging, which has a profound impact on the pre-sale ranking of Spring Festival movies. Traditional roadshow methods are being replaced by live ticket sales, becoming the new darling of the film industry.
The way of promoting and distributing Spring Festival movies is undergoing a earth-shaking change. Dong Yuhui's live broadcast room with Hui not only attracted a large number of audiences through a unique movie ticket sales method, but also prompted many famous directors to come to visit. The audience's positive response in the live broadcast room, as well as the interaction with the director and actors, have become the new focus. This change is affecting the promotion and box office performance of Spring Festival movies in many ways.
Andy Lau's new film "Mr. Red Carpet" once became a hot topic in the live broadcast room with Hui, and the sales rate of 600,000 movie tickets was eye-popping. This innovative way of "live broadcast with tickets" overshadows the traditional means of film publicity and distribution. The audience can experience the enthusiasm of the filmmakers in the live broadcast room, and learn about the behind-the-scenes story of the filmmaking through interaction, so that the film and the audience have established a closer connection.
This live broadcast ticket sales model is not the first time, as early as 2019, "Beneficiary" starring Dapeng and Liu Yan conducted a promotional live broadcast in Wei Ya's live broadcast room, which opened up a precedent for this model. However, in recent years, Dong Yuhui has led the craze of this method with his personal strength, pushing it to new heights.
The advantages of live ticket sales are also gradually emerging. Compared with the traditional roadshow method, the live broadcast can achieve a rapid connection between online and offline, so that the promotion of the film can go deeper into a wider audience. The audience is not only an indifferent person in the live broadcast room, but also can interact with the director and actors to understand the behind-the-scenes production story of the film, which greatly improves the audience's sense of participation and stickiness, thereby stimulating the enthusiasm of buying tickets.
However, this model comes with its own set of challenges. The 600,000 movie tickets in Dong Yuhui's live broadcast room were not fully reflected at the box office. The audience passed 199 yuan to buy a 50 yuan voucher, you need to redeem a movie ticket within the specified time, so there is uncertainty about the box office conversion. This model relies on the psychology of the audience to buy tickets impulsively, but whether it can be effectively translated into actual viewing remains to be tested by time.
The live broadcast room with Hui has become an important publicity and distribution platform for the new films of famous directors, and Zhang Yimou will also visit with the new film "Article 20". This phenomenon shows that "live broadcast with tickets" is rapidly emerging as a channel that cannot be ignored for film promotion.
The "small composition turmoil" seems to have gradually passed with the help of Dong Yuhui. His strength proves that after leaving the Dongfang Selection live broadcast room, his influence has not weakened, on the contrary, it has been developed greater. The number of followers in the account with Hui has increased by more than 500,000, and the number of fans in his live broadcast room has exceeded 15 million, and the number of daily ** people is even stronger than that of Dongfang Selection.
In this new era of film promotion, Dong Yuhui's "Walking with Hui" live broadcast room is promoting the development of the film industry with a strong influence. This kind of personal IP Internet celebrity route is showing a different charm from the traditional product route. A series of dazzling figures in the live broadcast room are enough to prove that Dong Yuhui's personal IP value is becoming more and more significant.
With the success of the live broadcast room with Hui, more famous directors and movie stars have also poured in, and big names such as Andy Lau, Ning Hao, and Zhang Yimou have appeared one after another to build momentum for their new films. This also provides new ideas and opportunities for the promotion of new films during the Spring Festival. Dong Yuhui played the role of a firefighting team in this process, and his live broadcast room became a popular place for filmmakers to promote their new films.
Why do more and more movies choose the publicity method of "live broadcast with tickets"? The origin of this model can be traced back to 2019, when "Beneficiary" was first promoted in Weiya's live broadcast room. However, until now, "live broadcast with tickets" has become an important channel for film promotion. Data shows that in 2020, live ticket sales drove a quarter of new moviegoers, and 8 of the 10 highest-grossing films were sold through live ticket sales channels. This model is redefining the way the film industry is publicized, and Dong Yuhui's "Walking with Hui" live broadcast room is becoming a leader in this trend.
Dai Lu, a practitioner in the film industry, believes that live ticket sales are the epitome of the innovation of film publicity and distribution models. Compared with the traditional publicity and distribution methods, the live broadcast better allows the main creative team of the film to interact with the audience and improve the audience's sense of participation. During the live broadcast, the director and actors not only answered the audience's questions, but also introduced the storyline and characteristics of the movie, which increased the audience's understanding of the movie and increased their enthusiasm for buying tickets.
Although there are some problems with the "live broadcast with tickets" model, such as box office conversion, single platform, etc., it is undeniable that it has become an important channel for film promotion. In recent years, anchors from all walks of life have joined the camp of live broadcast ticket sales, and this time, Dong Yuhui will provide new assistance for the successful promotion and distribution of Spring Festival movies. Walking with Hui in the live broadcast room may become a highlight of the film industry, building more communication platforms for audiences and directors.
Overall, the rise of the "live broadcast with tickets" model has injected new vitality into film promotion. The interactivity and immediacy of this live broadcast brings the audience closer to the movie and makes the whole publicity process more interesting. Although the model still faces some challenges, the new opportunities and innovations it brings will undoubtedly lead the future development of the film promotion model. Driven by the continuous update of technology and the changing needs of audiences, "live broadcast with tickets" is expected to become the new normal of film promotion, bringing more surprises and possibilities to the film industry.
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