The legendary "Fat Donglai" in the supermarket industry in Henan has always enjoyed a high reputation. Not only are their goods inexpensive, but their service is amazing. Some people even joked: "As soon as Fat Donglai opened a store, other shops within 30 kilometers of the surrounding area had a dismal business!" Recently, the Internet has been full of news that "the boss of Fat Donglai can't squeeze into his store". On the first day after the Spring Festival, there was a crowd of people at the door of Fat Donglai, and even the boss himself was difficult to squeeze in.
On the fifth day of the Lunar New Year, the day of welcoming the God of Wealth, Fat Donglai ushered in a large number of customers.
A large crowd gathered early in front of the store, either standing on tiptoe, grinding their fists, and some even holding suitcases ready to shop in large numbers. As the store door slowly opened, the crowd poured in like a tide, setting off a "rush to buy" craze.
Even **su** relatively expensive goods were quickly snapped up. In order not to miss the purchase, some customers even pushed each other, resulting in shoes being lost in the crowd, and even quarrels and fights for rushing to buy goods, and finally had to ask the chairman of Fat Donglai to personally dissuade them.
At present, Fat Donglai only has branches in Xuchang and Xinxiang in Henan, so it has attracted a large number of foreign tourists, and many people regard Fat Donglai as a must-visit "6A scenic spot" during the Spring Festival.
Many comments on the Internet ridiculed: "As a Xuchang person, I hear about Fat Donglai every day, but I don't dare to experience it myself, it's really annoying!" Some locals even cried to out-of-town customers, "When will you be done?" We locals haven't been out for a month. ”
Still, the locals are proud of it. After all, an entrepreneur like Fat Donglai treats customers sincerely and treats employees with sincerity and love, which is incomparable to other bosses.
Therefore, although the Fat Donglai store is overcrowded, as long as you ask everyone if they want to go and if it is worth going, the answer must be yes.
With the development of the Internet, many brick-and-mortar stores have gradually been replaced by online shopping. However, Fat Donglai still attracts a large number of customers, not only because of their affordability, but also because of their sincere service.
In online shopping, although the best discounts, the quality of the products is uneven, and Fat Donglai has broken this situation with its absolute genuine materials and quality assurance services, and has won the trust and reputation of customers.
Tourists from other places poured in, surrounding the supermarket four hours in advance, just to snap up the ** and tea from Fat Donglai. Some people commented: Although Fat Donglai's tea is expensive, you will know that it is worth the money when you smell it.
Many bloggers on social platforms have taken the opportunity to evaluate Fat Donglai's products, and the evaluation is generally as follows: Value for money!
Netizens said: "Shopping in Fat Donglai, I can rest assured and bold." Although it is exaggerated, it reflects consumers' trust in Fat Donglai.
Recently, a news spread about Fat Donglai's closure due to a noodle. A kitchen employee allegedly used the same chopsticks to taste the noodles while cooking them and put them back into the pot to stir.
The ** has aroused widespread public concern, and some people have questioned the quality of Fat Donglai's products, but some people have defended it.
After the incident, the boss of Fat Donglai immediately apologized, saying that it was an employee meal and the operation was not up to standard. Fat Donglai quickly closed the store for rectification, with a sincere attitude.
Although it is in the peak business period after the Spring Festival, Fat Donglai still puts quality and service first. Although the Xinxiang store is full of people and there is a long queue of customers, Fat Donglai never compromises.
After the holiday, Fat Donglai launched a large number of ** products, attracting many elderly customers. When an elderly man fell down due to rushing to buy goods, Boss Yu quickly reached out and gave a gift to apologize.
Fat Donglai not only wins the trust of customers with high-quality service, but also pays attention to employee welfare. It is reported that Fat Donglai employees are well paid, with high wages and perfect benefits. Boss Yu even said that employees' leave should be real, and false reasons are not welcome.
Middle managers are equipped with Mercedes-Benz cars, and senior executives are full of luxury cars. Fat Donglai's humane management and generosity make employees grateful.
These realities are so admirable that one can't help but give a thumbs up to the boss. Netizens from all over the world were even more envious after learning about Fat Donglai's salary and benefits.
A netizen from Zhejiang said: "I currently earn more than 10,000 yuan a month, but I still yearn for the grassroots position of Fat Donglai, but unfortunately there is no one here." ”
And netizens in Guangdong commented: "More than 10,000? It is not uncommon for someone here here to earn more than 20,000 a month. ”
Even some white-collar workers in state-owned enterprises and masters of Wuhan University are also favored by Fat Donglai. Netizens in Henan revealed that many of the new employees of Fat Donglai are returnees from prestigious schools.
It can be said that Fat Donglai is also full of talents in fourth-tier cities, and it is a place of "Crouching Tiger, Hidden Dragon". With such a good boss and working environment, who doesn't yearn for both making money and working happily?
But some people may be curious, things are cheap, and employees are well paid, so what is Fat Donglai's profit model?
In fact, shopping malls are like battlefields, although it is difficult to say simple, but the ultimate secret is only two words: "sincerity". Sincere service, ** and goods can win word of mouth, customers are naturally willing to consume, repurchase and publicize, forming a virtuous circle.
However, despite Fat Donglai's many advantages, he has also received many "bad reviews" from netizens, but the reasons are surprisingly consistent.
A netizen complained that Fat Donglai's service was not considerate and reported that the problem had not been solved many times.
Similarly, netizens in Qinghai also felt the same way, saying that Fat Donglai did not listen to customer suggestions at all, and the store suggestions put forward many years ago have not been implemented.
There are also netizens in Guangdong, Hunan and Sichuan who have complained about Fat Donglai, accusing him of not opening a store in their local area, so he can't give good reviews.
Based on the feedback of netizens, the biggest problem of Fat Donglai is that "there are more people and fewer stores", which is unsatisfactory, so netizens around the country strongly ask Fat Donglai to realize the national chain, otherwise it will not change the bad reviews.
Although netizens left "bad reviews", it is essentially an expression of envy, jealousy and hatred. After all, the high-quality service and the sincerity and conscience of the boss shown by Fat Donglai are irresistible, so some netizens even want to move to the city where Fat Donglai is located.
Today, Fat Donglai is not only a supermarket, but also a highly praised enterprise, a beautiful business card of the city, and a "utopia" that people yearn for in their hearts. And the boss Yu Donglai has also become a leader respected by many people.
The reason why people love Fat Donglai is not only because of trustworthy goods, but also because of the sincerity and conscience it conveys. Such a successful model is extremely difficult to replicate.