Recently, Dongfang Selection completed the general meeting of shareholders, and the participants departed from the original education business topic and focused on the live broadcast business, capturing the company level from the Q&A between the participants and the director level
Some netizens bluntly said that this is a bit like sealing a "Bi Ma Wen", with a big name and limited wealth and power. The company is undoubtedly painting cakesThere are difficulties "with" HuiPeers, shares"Giving" at the time of decentralizationNo way.
1. Does Xiao Dong "have equity"?
Yes, it was last year that 154 core talents were encouraged and selected 3% of the equity, of which Xiao Dong took a lot of shares, and I didn't say how much. What is certain is that Xiao Dong does not have any shares in Hui, because the selection is to ensure 100% control of Hui, and no one can share the profits.
So how much equity did Xiao Dong take? According to the announcement, 3% equity is 3045Of the 90,000 shares, Lao Yu took 1.5 million shares, Xiao Sun took 3 million shares, Yin Qiang took 600,000 shares, and the remaining 2,53590,000 shares were distributed by 151 employees.Xiao Dong's equity from 3% should be in this 253590,000 shares, per capita 0662%, 16. per capita790,000 shares, (3075 yuan premium repurchase, per capita 516290,000). According to the original words, "Xiao Dong took a lot of shares", and the market value of the equity can basically be more than 10 million. But no matter what, the number of shares can't be compared with Xiao Sun.
2. Does Xiao Dong have real power?
Yes, but not much. Dong Yuhui is essentially an anchor when walking with HuiOnly have the right to chooseThere is more autonomy over which goods to sell and which goods not to sell, and there is no personnel right such as personnel assessment and financial rights such as incentives for personnel, which are all under selection and management.
Even the autonomy of the selection is not 24k pure gold, with HuiThere is no independent selection team, subject to the selection team.
3. Is Xiao Dong "under pressure"?
Yes, it's stressful. Although it has been said many times that there is no performance requirement for peers with Hui, in fact, the pressure is invisibleThe more emphasized, the more suggestive
The anchors of the selection and Hui belong to the company's employees and eat with a salary. They don't have a share of the goods they sell, they will be rewarded for doing a good job, and if they are lucky, they will get equity incentives. Therefore, with Hui's team, anchors and other staff members all looked at the prize pool and had to work hard to improve their performance. Besides, which boss is willing to accompany Ben to make money.
Fourth, the selection of "where does the confidence come from"?
The selection dares to treat the top Xiao Dong like this, does not take the "Dong Yuhui" style core anchor seriously, and even arrogantly ignores the voices of many fans, they are confident.
1.There are a lot of self-operated productsDemand outstrips supply。It means that we rely on quality and company brand power, and we don't have to worry about not being able to sell.
2.productsProfitSustainStable。Every product is profitable, you can earn more and earn less, and you will not sell it at a loss. The gross profit margin of 20% can attract consumers, and no matter how low it is, it will remain above 10%.
3.You don't have to rely on live broadcastsSells well。During the non-live broadcast period, everyone took the initiative to buy our own productsSales are already 30%., the proportion is high, and the company's reputation is confident, that is to say, consumers will automatically place orders and repurchase without relying on anchors and watching live broadcasts.
Fifth, Lao Yu "will get shaken sooner or later"?
The proportion of shelf e-commerce sales that do not rely on live broadcast has increased, as well as the increase in consumer repurchases, Lao Yu and the shareholders behind him have actually reached a consensus a long time ago, and they have already begun to plan and implement, that is, they attach great importance to and insist on making their own apps, and guide fans to ** their own applications through the selected matrix numberKeep testing the Douyin platform, even if penalized by the platform. Although it has converged a lot now, taking a semi-decoupling strategy shows that it will never rely on a single platform.
At the same time, they also have the idea of entering other platforms such as Baodong.
VI. Conclusion
In fact, this shareholders' meeting is equivalent to setting the tone and conveying the thoughts of shareholders. The above 6 points can reveal that the company is still at the same levelDong Yuhui is not recognized, Dong Yuhui-style core anchor and its influence, and will not be swayed by the voices of fans.
Basically, it can be inferred that Dong Yuhui is the selection partnerJust a nameThat's it, Dong Yuhui is nominal and unreal about walking with Hui, and the power given to him is really limited, and it is not the core. The company needs to share the hardships and "walk" with Hui, and it needs to share the wealth and "give" Hui.