Course Background:
Mr. Wang Jiansi, the author of three original retail bestsellers in the world, believes:The essence of store management is the process in which the manager leads the team to eliminate problems and get results。This is the boss's expectation of the manager, and it is also the manager's mission and the value of existence. Looking at the retail market after the epidemic, any store manager who rests on his laurels is destined to be abandoned, and the more fierce the competition today, only the more refined the management of the store will achieve the Matthew effect.
Wang Jiansi, the first generation of retail training experts with the most word-of-mouth value in China, found that some middle and grassroots managers are usually riddled with trivial matters, coupled with the pressure of various sales targets, many retail managers have not received systematic store management learning, and many people are still in the experience stage of store management. How to manage and lead the team, how to give full play to the team's energy, and how to standardize store management. This course is to solve such problems and create a refined management system for stores.
Course Benefits:
Learn a complete set of store refinement management system.
Clarify the logical ideas of a set of management problems.
Master a set of problem-solving management strategies.
Learn a set of solutions to standardize stores.
Course Duration:1-2 days, 6 hours days.
Course Audience:Middle-level and grass-roots managers such as retailer owners, managers, supervisors and store managers (the best effect is within 100 people).
Course Method:Expert lecture + case analysis + group discussion + on-site sharing.
Course outline
Practice 1: New thinking in store management
Import:Is business easy today?
Case:Icon floor substitutions for performance.
1.Three major thinking of business management.
2.There are two ways to build store competitiveness.
3.The self-role orientation of managers.
4.Management minefields to be avoided by managers.
5.How managers do team building management.
6.The highest pattern of excellent managers.
Cultivation 2: Build a team - recruit and resign
Import:Who is suitable for the store?
Case:Criteria for the selection of younger brothers.
1.Management challenges for the next generation of employees.
2.Management strategy - three dimensions of choosing the right person.
3.What kind of people does the store need?
4.Zeng Guofan's principle of knowing and employing people.
5.A four-step identification method for store recruitment interviews.
6.How to recognize people by their faces and handshakes.
7.Managers - what kind of people to leave.
8.How to do a good job of employee exit interviews.
Practice 3: Employee teaching
Import:Incompetence is the biggest cost.
Case:Little bee tiles.
1.Management strategy - the responsibility of cultivating employees.
2.What are the two aspects of the manager to coach the subordinates?
3.Establish a talent training mechanism and two major methods.
4.Three major content frameworks for the cultivation of store employees.
5.Store Coaching - How to Contextualize Coaching Techniques.
Cultivation 4: Employing people and motivating
Import:What does a good employee look like?
Case:Journey to the West personnel combination.
1.How to make good use of the three types of people in the store.
2.Management measures for four types of employees in stores.
3.How managers establish managerial authority.
4.Two keys to motivating your team's morale.
5.Four steps to a team motivational campaign.
6.Payroll Management - Basic Salary and Commission Management.
7.Eight ways to motivate store employees.
Practice 5: Meeting Management
Import:Did you have the right morning meeting?
Case:Morning meeting with Kletier.
1.Current situation and problems of conference management.
2.Meeting Management - Important store management work.
3.Four tips to improve employee enthusiasm for attending.
4.Morning meeting - no plan not to go to work.
5.In the evening - no summary does not leave work.
6.How to have a good weekly and monthly meeting.
Cultivation 6: Sales target management
Import:Are we all clear about our goals?
Case:Yangzhou model wooden door.
1.Goal management process: set goals, follow the process and get results.
2.Goal setting - how to set goals, talk about goals and get goals.
3.How to communicate personal goals to employees.
4.Sales target breakdown and strategic planning system.
5.Follow the process - the four steps to follow up on the goal.
6.A 3-to-3 system to follow up on the progress of the goal.
7.Follow up the strategic plan with a system of 3 reports and 4 meetings.
8.Take the results - Defend management with performance.
9.How to help employees through performance management.
10.How to do individual and team performance review.
Practice 7: Store image management
Import:Why do customers come to your store?
Case:Blind date.
1.The four levels of the store's image.
2.Why store management is so important.
3.There are three major factors that affect the value of a store.
4.Pay attention to the two key points of store management.
5.The highest level of store management.
6.Four factors that create the atmosphere of a store.
7.How to create an atmosphere of hot sales in the store.
Cultivation 8: Sales process management
Import:Same store, different performance.
Case:Good view.
1.Four Employee Behaviors to Improve Performance.
2.Three ways to improve store performance.
3.The five major sales processes of store sales.
4.There are two keys to managing the sales process.
5.The simplest sales metric for your store.
6.The biggest killer of store employee performance.
7.Four basic preparations for sales performance.