Recently, the 12th Leading China "Golden Wisdom Award" award ceremony hosted by the financial industry was held in Beijing. Xinfei Technology won the "Outstanding Financial Innovation Service Award", which is the second consecutive year that it has been shortlisted for the Golden Wisdom Award after winning the "Outstanding Financial Innovation Case Award" in 2022.
Xinfei Technology was awarded the "Outstanding Financial Innovation Service Award" in the financial industry
Launched in 2012, the Financial Industry Leading China Annual Selection is one of the most influential awards in the financial sector. This year's "Golden Wisdom Award" will start the selection in late September 2023, and conduct participation analysis and expert research from the dimensions of the participating companies' brands, products, services, innovation, marketing, and social responsibility, and finally confirm the list of winners through multiple rounds of evaluation such as quantitative review, questionnaires, and expert reviews, which lasted nearly four months.
Behind the fact that Xinfei Technology, as a financial technology brand, has made achievements recognized by the industry in terms of product service and technological innovation around the actual needs of users and the pain points of the industry.
Specifically, since its establishment in 2015, Xinfei Technology has launched a strategic upgrade from the initial intelligent installment service platform that provides consumption installment services for users in the air travel industry to around 2018, extending the service field of its products to consumption installment and overseas business, successfully establishing its position as a leader in China's air travel financial technology, and constantly extending the boundaries of products and services. According to the "2023 Enterprise Yearbook of Xinfei Technology" released by Xinfei Technology at the end of 2023, by the end of 2023, the number of registered users of Xinfei Technology's products has exceeded 50 million.
As an innovative business in the field of consumer credit and even the entire consumer credit field, the financial technology product line of air travel has always been the key investment and persistence of Xinfei Technology. At the end of 2020, Xinfei Technology and China Southern Airlines jointly invested in the establishment of Pearl Digital Technology as the main carrier of the financial technology business of air travel. At the end of 2022, Pearl Digital Technology and Xinfei Technology achieved complete equity control of Pearl Microfinance, becoming the first brand with a small loan license in the field of air travel financial technology. Up to now, Xinfei Technology's innovative air travel business has successfully provided more than 4 billion yuan of financial support for upstream and downstream enterprises and consumers in the air travel industry chain, serving more than 450,000 people.
In terms of products and services, Xinfei Technology outputs technical solutions for its product platforms and partners to create value through the self-built Lighthouse Intelligent Risk Control System and Hurricane Intelligent Post-Loan Management System, as well as the large module of "Aviation Finance Cloud". In the fourth quarter of 2023, the customer service hall system module launched by Xinfei Technology was successfully installed in the middle platform of its products, which greatly improved the user experience.
As a practitioner in the pan-financial field, Xinfei Technology has always paid attention to the actual financial needs of disadvantaged groups and even the pain points of sustainable development of industrial users. In 2023, Xinfei Technology's "X Plan" has successively implemented and promoted a number of social welfare activities, among which the Yunnan Terraced Duck Project was also selected as the "Rural Revitalization" Excellent Case Certification issued by Xinhuanet in 2023.
In the view of Xinfei Technology, maintaining the sustainable development of the industry requires practitioners to practice basic skills at different levels of business development and company operations, and also requires all enterprises to deeply practice inclusive values, provide more valuable innovative services for employees, partners, users and local economies, and deliver healthy concepts.