On January 30, some netizens broke the news that the highest configuration of Xiaomi SU7 found from the insurance company was about 360,000 yuan. Soon after, it was confirmed from a large insurance company that the upper risk of the Xiaomi SU7 high-end version was 36140,000 yuan, the model uses CATL ternary lithium battery, the maximum speed reaches 265 kilometers per hour, the market speculates that the final price of Xiaomi cars may be between 250,000 and 370,000.
Source: Sina Weibo).
But earlier on the same day, a blogger said that there is no hard requirement for the filing of a new car, but a real invoice is required, and the invoice can be written as much as you want, so the invoice has no reference value. Wang Hua, general manager of the public relations department of Xiaomi Group, posted this Weibo and said, "There are still people who know how to do it."
Source: Sina Weibo).
Wang Hua pointed out that in recent days, everyone should have seen the internal vehicles begin to be licensed, which is also to test all the processes of running sales and delivery services, and of course, buying insurance is also one of the links. However, Wang Hua did not respond positively to whether the top configuration of Xiaomi Su7 is priced at 36140,000 yuan.
The price of the first model of Xiaomi Auto has always been talked about, because this is not only the first car made by Lei Jun, the "traffic king", after a thousand days, but also the pricing of this car will directly affect whether Xiaomi Auto can gain a firm foothold in the treacherous new energy vehicle market.
On December 26 last year, not long before the Xiaomi automotive technology conference, Lei Jun's sentence "It's indeed a bit expensive" put a layer of suspense on the pricing of Xiaomi Su7. On the day of the press conference, Lei Jun positively denied that Xiaomi Su7 was transmitted on the Internet 990,000 yuan, 1490,000 yuan price, after that, Lei Jun said in an interview with CCTV Finance and Economics that 1990,000 yuan is all "just kidding". The "three consecutive denials" of pricing brought the curiosity of netizens to a climax.
Lei Jun once pointed out that the average price of the three superimposed cars of 100-degree battery packs, ternary lithium cells, and CATL is more than 400,000. The official Weibo of Xiaomi Auto also said that Xiaomi Su7 has no rival within 500,000, and there is no need to look forward to the "Redmi version" and "beggars in the beggars".
Source: **Southern Metropolis Weekly").
However, according to the previous Nandu Weekly online voting data, more netizens tend to Xiaomi Su7 to take the cost-effective route. There are also research reports pointing out that Xiaomi Su7 is expected to achieve higher sales if it adopts a low-price strategy.
What is the final pricing of the Xiaomi Su7, Xiaomi Auto has avoided talking about it so far. Perhaps the answer will have to wait for the new car launch in April this year.
Written by: Chen Jing'an, reporter of Nandu Bay Finance Agency.