Following the Qin Glory Edition and the Destroyer 05 fully impacting the A-class sedan market, BYD launched an attack on the mid-to-high-end market! On February 28, the BYD Hantang Glory Edition model was officially launched. Among them, there are 4 models of the Han EV Honor Edition, with a price of 1798~24.980,000 yuan; The Han DM-i Glory Edition has a total of 5 models, and the price is 1698~22.580,000 yuan; The 2024 Han DM-P God of War Edition has a total of 1 models, and the price is 25980,000 yuan; The Tang DM-i Glory Edition has a total of 4 models and is priced at 1798~21.980,000 yuan;
EditHexagonal champion, mid-to-high-end "king fried" to end the battle of oil and electricity
The glorious launch of the new model of Hantang has brought a comprehensive improvement in the four aspects of "aesthetics, comfort, intelligent driving, and intelligent cabin", and started the value battle of the mid-to-high-end automobile market with more than 100 core configurations as standard in the whole system, and also realized the "electricity is lower than oil", and comprehensively led in the six dimensions of brand, quality, reputation, product power, sales, and value retention rate, and ended the battle of oil and electricity with a hexagonal champion attitude, so that the new energy era has completely arrived!
Among them, the Han EV Glory Edition launched the Eye of the Gods intelligent driving model, becoming BYD's first model equipped with the "Eye of the Gods" DIPILOT 100 platform. On the basis of L2+ intelligent driving assistance functions, the high-speed pilot NOA and long-distance **P valet parking functions covering high-speed and urban expressways will be further upgraded. In addition, the Yunlin-C equipped with the Hantang Glory Edition is also continuing to evolve, integrating the vision sensor of the Eye of the Gods, and the preview function will be upgraded in the later stage to bring users a more extreme sports and comfortable driving experience.
It is worth noting that this time, Hantang joined hands with Pantone, a world-renowned color development and research authority, to launch the three representative colors of the 2024 national tide of Dushan purple, Xingyao white porcelain, and lotus rhyme gray, creating a new cultural benchmark for Chinese automobiles.
EditOn the surface, it is a first-class war, but in fact, it is a technical war and a system war of the whole industrial chain
For a long time, the mid-to-high-end market has been a "must fight" for China's auto market. Taking January 2024 as an example, the market share of B-segment sedans and B-segment SUVs exceeds However, this is also a key market segment monopolized by Japanese and German joint venture brands"Nicknames such as the Japanese Three Musketeers and the German Twin Heroes were born from this, and one of the reasons for this is the low penetration rate of new energy.
Since BYD launched the Han EV in 2020, BYD has continued to impact the monopoly of joint ventures with the power of the Han and Tang dynasties, with a total average monthly sales of 30,000+ and a cumulative sales volume of more than 1 million units - becoming the first Chinese independent brand with a price of 200,000+ and cumulative sales of 1 million units, which is also a model for independent brands. Backed by millions of Hantang car owners, BYD Hantang flagship car series Glory Edition will completely rewrite the mid-to-high-end automobile market pattern, further accelerate the substitution of oil and electricity in the mid-to-high-end market, consolidate the leading advantages of Chinese brands, and establish a new model of Chinese-style luxury "automobiles".
Behind the successive glorious attacks in the compact and mid-to-high-end markets is BYD's uphold"Technology is king, innovation is the foundation"The confidence. On the one hand, BYD has always adhered to long-termism, focused on technology research and development, and continued to move forward on the road of independent innovation, building a "moat" for dynamic growth. On the other hand, BYD holds the vertical integration of its self-developed three-electric core technology, and can obtain the pricing initiative that players in the same industry do not have through the advantages of the whole industry chain and scale, which creates a unique advantage space for the price of BYD's products. The glory of the Qin, Han and Tang dynasties made a glorious attack, allowing fuel vehicles to break the defense again, which is also the "scale effect" of the industrial chain driven by BYD. In the future, BYD hopes to promote the transformation of the automotive industry where electricity is lower than oil, so that new energy technology can bring a comfortable and convenient travel experience to more Chinese families.
EditCultural self-confidence, brand empowerment, riding the wind and waves, highlighting the mission and responsibility
As a leader in new energy, BYD will win the sales champion of Chinese brands and car companies in the Chinese market in 2023, and continue to be the global new energy sales champion. Continuing to accelerate the process of converting oil to electricity in the mainstream mid-to-high-end market, the BYD brand is also empowering products with high-end, first shouting the slogan of "together is China's car".Launched the National Treasure Guardian Program to demonstrate cultural brilliance and self-confidenceIn the Tokyo Travel Show, the Munich Motor Show, and the Geneva Motor Show, BYD shined and won the attention and favor of overseas consumersLet energy saving, environmental protection and low carbon be closely linked, and put forward the initiative of "cooling the earth by 1°", which demonstrates the mission and responsibility of a leading enterprise of new energy vehicles. Signed a contract with the European Cup, became the official travel partner of the 2024 European Cup, and became the first time that the European Cup joined hands with a new energy vehicle brand and the first time to "marry" a Chinese auto brand. Millions of Hantang, the champion brand, to end the battle of oil and electricity is the mission of China's new energy vehicles, but also the mission of BYD. BYD Hantang Glory Edition