On the one hand, there is commitmentHelping poor children, donating money to victims in disaster areas, and shooting public welfare short films free of charge, on one side isScam platform voice, which side is itThe real Zhang Zhilin
On September 21, he has always shown people as a positive personZhang ZhilinWas**Taken away on suspicion of involvement in fraud, just because of Zhang ZhilinEndorsement of the JPEX scam platform, Zhang Zhilin's image of operating for many yearsRoll over in an instant
As soon as the incident came out, netizens watched and ate melons while eating Zhang Zhilin'sThe house was dug up, all curiousZhang Zhilin and Yuan Yuyi, the spokespersons of Hermes walking, what exactly will depend on at every turnTens of millions of HermesCarry it softly.
Could it be that Zhang Zhilin, a good-minded artist, has an unknown dark side, or is he just an innocent wrongdoer who was bloodied by JPEX?
——Zhang Zhilin is deeply involved in the JPEX fraud case·].
After the celebrity has an accident, the first thing he does must beissued a statement on social platforms to refute rumors, Zhang Zhilin also followed the old routine, and his brokerage company hurried after the JPEX explosionIssued a statement to dissociate the relationship.
The meaning expressed in the statement is roughly one sentence: theyBefore the accident, Zhang Zhilin had cut off contact with him, Now Zhang Zhilin was invited in by the police to drink tea not because of breaking the law, butCooperate with the investigation
Behind the explanation is often a cover-up, netizens who have been deceived too many times have already given birth to a skeptical heart about everything, and they don't believe much in Zhang Zhilin's statement, after all, Zhang Zhilin has been hanging on the jpex promotional poster for more than a day or two.
As early as March 2022, JPEX approached Zhang Zhilin and wanted him to become the brandSpokesperson
JPEX is very good at selecting people, and Zhang Zhilin's character is not only a powerful and dedicated actor in everyone's minds, but also establishes the image of a caring and warm man and a good husband.
His husband and wife relationship with Yuan Yuyican be said to be one of the few family models in the entertainment industry, and although Zhang Zhilin has not produced many works in recent years, he has frequently appeared in variety showsEarn enough audience popularityThe operation is simply the icing on the cake for Zhang Zhilin's career.
As a scam platform that sells dog meat on the head of a sheep, it is just right for JPEX to cooperate with Zhang ZhilinUse its good image to cover up its own shady scenes, blatantly defrauding the working people of their hard-earned money.
And why did Zhang Zhilin take over JPEX's business? Nothing more than because of JPEXThe silver is sufficientNowadays, it is not uncommon for the artist's image to collapse and lead to the bankruptcy of the works and product endorsements he starred in one after another, but alas, Zhang Zhilin didn't expect that it was not himself who collapsed this time, but insteadThe brand has let itself suffer
Before Zhang Zhilin took over the commercial, he already hadI've heard of the JPEX brand, but the understanding of the brand is limited to hearsay, and there is no in-depth understanding, and JPEX has done so beforeThere have been no bad deedsTherefore, Zhang Zhilin believes that cooperating with them is a win-win situation.
However, since it is cooperation, it involves the implementation of some specific details, which is and is necessarySign the contract in black and whiteIt is also at this time that JPEX's operational qualifications and other documents need to be reviewedZhang Zhilin's team discovered the big problem, the famous JPEX turned outThere is no business license
Originally, this cooperation was about to collapse, but JPEX was unwilling to give up such a well-chosen and suitable spokesperson, so they began to draw cakes for Zhang Zhilin, not only promising the endorsement fee, but also guaranteeing itAs long as Zhang Zhilin is willing to shoot advertisements, they will immediately renew their licenses, and guaranteedGet the license and then run endorsement ads
In the face of the high endorsement fee given by JPEX, Zhang Zhilin hesitated for a whileI agreed, decided to give JPEX a chance to let them get on the bus first and then buy tickets, what Zhang Zhilin didn't expect was that the other partyNot only did he not make up the ticket, but he also pulled Zhang Zhilin off the bus.
I don't know if the review was unsuccessful when JPEX applied for the license, or if it didn't do it at all, anyway, the end result is, theyused Zhang Zhilin's portrait rights without getting a licenseand put the ad out.
As soon as Zhang Zhilin's team saw that the other party had made the endorsement advertisement unveiled, he took it for granted that JPEX had done the business qualification.
Until May 2022, Zhang Zhilin's team notIn hindsight, I discovered this big loophole, after Zhang Zhilin got the newsImmediately request to terminate the contract with JPEXAfter all, a piece of trust fed the dog, and his belief in terminating the cooperation was naturally very strong.
However, the spread of this advertisement has spread, and after many days, it has been remediedPointless, even if Zhang Zhilin is reluctant now, he is already with JPEX ** in the consciousness of the public, and many victims are tooFor the image of Zhang Zhilinto be willing to put money into JPEX.
Sure enough, JPEX's problems don't just arise in the absence of a business licenseThe investment platform is actually a scam platform, The purpose of asking Zhang Zhilin to endorse is nothing more than to want his business to look normal, and wait for Zhang Zhilin's endorsement advertisementSolicited many deceived peopleAfter they wereCollect the net in timeFreeze the user's deposit in the JPEX backend for their own use, the total amount is even moreUp to more than 1000000000000000
It can be seen from the origin of this incident that Zhang Zhilin is becauseBringing trouble to yourself by trusting othersHe was also one of the victims of exploitation.
Some people may say that Zhang Zhilin was actually the one who invested in advertising shooting when he knew that JPEX did not have a business licenseDon't care about the consequencesAnd the brewing disaster, he should have decisively refused JPEX's request to shoot at that timeInstead of a fluttering sentence to complete the business license after the fact, which is Zhang Zhilin's endorsement productNot responsible for behavior
However, this is not the case, because Hong Kong only promulgated the relevant provisions of the Anti-Money Laundering Ordinance in June 2022There is no clear regulation of asset trading platformsThe move of Zhang Zhilin to shoot the JPEX advertisement was inIn March of the same year, is inBefore the decree was issued, which means that at that time, jpex evenIt is also not illegal to not have a business license.
It's just that Zhang Zhilin didn't expect that after the promulgation of the decree in Hong Kong took effect, he followed before he had time to take remedial measuresThe brand fraud was confirmed and was taken away to assist in the investigation
- Endorsement only "look at the money".
In fact, in recent years, celebrities have becauseThe brand side overturnedIt's no longer a strange thing, from the powerful old drama bones, to the young Xiaohua and Xiaoxian meat, in fact, they have all been planted in this place.
For example, he has always appeared on the screen as a tough guyHu Junis similar to Zhang Zhilin's situation, also because of the endorsement of oneWealth management productsAnd the career almost fell off a cliff.
A few years ago, Hu JungangJust been nominated for the Hundred Flowers AwardJust when he was working hard to impact the trophy, a shocking news was revealed to directly erase Hu Jun from the award shortlist.
As early as the third year after Hu Jun endorsed the brand, the brand had already been rumoredThere is a problemnews, many ** have also rushed to reportThe brand makes investors lose their moneyThe news, sure enough, once the brand was found out, itsThe amount involved is as high as 39 billion
With the truth behind the wealth management productThe person in charge of the brand also played and disappeared, and Hu Jun has become the target of everyone's verbal criticism.
In the face of public condemnation, Hu Jun was overwhelmed and came up with oneStatement, claiming that he is also a user of this product, heJust an endorsement for this product, fulfilled the responsibilities and obligations that a spokesperson should fulfill, andNot involved in fraudulent activity on the product
Coincidentally, Hu Jun, like Zhang Zhilin, had already drawn a line with the brand before the brand was investigated, but because the relationship with the brand has been deeply rooted in the public's mind, the victims will not care about thisIf you can't find the person in charge, you can only find a spokesperson to seek justice
Some people may think that these celebrity endorsements are obviously just trying to make a good endorsement feeWin-win for both sides, but people sit at homeThe pot comes from heaven, I didn't enter except for the endorsement fee, butPay for the evil deeds behind the endorsement product
Some people also feel that as early as when these celebrities dissolved their partnership, they had already noticed the cattiness behind the brand, so they were eager to clean themselves.
They areWhen you learn the truth, you only care about yourself and stay away from right and wrongdid not report to the relevant departments, which has shown their selfishness, and they did not take the interests of consumers into mind when endorsing products, even if they would be drowned in saliva for a while, it would not delay them to re-erect the signboard and continue to circle the money of these fans and the people.
Regarding Zhang Zhilin's serious overturn this time, the public's attitude is actualCondemnation is greater than sympathyAlthough Zhang Zhilin and his wife have done public welfare and good deeds, they can't cover them at allThe daily life of a drunken gold fan.
It is reported thatCheung Chi Lam and Anita Yuen are loyal consumers of the luxury brand HermèsAnita Yuan even spent a lot of money to buy a Hermes bag.
The clothes that the husband and wife usually wear are also from the brand, evenThe bed linen used at home is also Hermes
All in all, the lives of Zhang Zhilin and Yuan Yuyi are the main onesHigh-end luxury, although we have no way of knowing when Zhang Zhilin was endorsing JPEXExactly how much benefit was taken, but this endorsement fee must not be low, otherwise with Zhang Zhilin's daily living expenses, it would never be possible to risk his career for a little profit.
——Conclusion·]—
In fact, it is understandable for celebrities to make product endorsements through their celebrity effects, but the infuriating thing is that these celebrities are not only fundamental before endorsementsI didn't know the details of the product, some people even dislike the products they endorse and pretend to like themHard push to the consumer
Heaven is a good reincarnation, who is forgiven by the sky, if these artists still just want to make a wave of money and run, without any regard for the interests of consumers, I believe that they will eventually usher in a trial, and infamy will be their final end.