In order to cater to the market and increase sales, the bakery industry often carries out a variety of marketing activities in stores, especially a variety of product tasting activities. Organizing product tasting activities can achieve the purpose of attracting customers, letting customers know about products, increasing brand awareness and promoting store sales, etc., which is one of the most effective marketing activities, but it will always have different effects when it is actually operated in different stores, in addition to some flaws in the design of the event itself, the details of the store operation also directly affect the final result of the tasting activities. Today, I will briefly talk to the store manager about the details that need to be paid attention to when organizing a tasting event, which may be helpful when doing such activities in the future.
First of all, it is necessary to determine the theme of the tasting event, and the store manager must be very clear about what he wants customers to taste through the event, and this is the key to arranging the staff to operate effectively. The activity is the introduction and tasting of a specific product, so product knowledge is very important; If it is the display and tasting of seasonal specialty foods, then the special selling points or product stories need to be understood in detail; Or it is related to specific ingredients and baking processes, then the basic knowledge of these ingredients and processes should also be the focus of the training. If the store manager can't figure out the theme of the tasting event, it will be difficult for the staff to convey the meaning of the event in just a few tens of seconds of communication with customers, and the effect will not be very good.
The first part is to explain the theme of the activity, and directly transmit it to the employees according to the store manager's cognitive understanding of the activity, explaining the key knowledge points that need to be mastered. The second part is speech training, which allows the employees to taste the product first and describe the taste characteristics of the product, as the basis of the speech, and jointly compile the words of the tasting activity in combination with the theme of the event. The third part is the training and arrangement of the specific content of the event, including the date and time of the event, taking into account the customer's working hours, weekends and other factors, to choose the best time period for the tasting event. It also includes the preparation of products and utensils to ensure that sufficient quantities are provided to meet the needs of participants and to maintain diversity. It also includes promoting the campaign through different channels, announcing the details of the event in advance, attracting potential attendees and alerting existing customers. Other ancillary services or activities are also included, and some small gifts or discount coupons are included at the same time as the tasting activities to motivate customers to purchase products.
If the training understands these contents, the effect of the activity can be guaranteed to be 50% successful. More importantly, during the tasting event, the store manager should always pay attention to whether the standards and procedures operated by the staff are correct. It mainly depends on three points: first, when tasting to customers, whether the movements, expressions and words are carried out at the same time, and whether they are done correctly and rightly; Second, we should pay attention to whether the products given to customers to taste are fresh and have the right taste (it is best that the store manager often tastes them every day); Third, we should stick out our ears to listen to the customer's reply and understand the customer's subjective opinion about the product and the activity itself. Doing these three things well at all times and correcting them in time can ensure that the effect of the tasting activity reaches 99%.
One of the most important things to achieve is to collect and analyze feedback and suggestions from participants after the event. This will help you understand their perception of the product and event experience and inform future tasting event improvements.
February** Dynamic Incentive Program
Tastes are fun, engaging, and unique, and through the interaction between employees and customers, they can effectively engage customers and help increase sales. To do a good job in the tasting activities of the store, the understanding and organization of the store manager is the core, the correct execution of employees and effective interaction with customers are the key, and the later summary and transformation into useful information to guide future work is the greatest significance of the activity.