Chinese New Year's Eve is approaching, I believe that many families' Chinese New Year's Eve dinner menus have also been baked, in recent years, many families have also chosen to book "Chinese New Year's Eve Dinner" ** Sichuan cuisine's spicy and mellow, Su cuisine's sweet and crispy, as well as the stew of Hui cuisine and the simmering of Fujian cuisine, before the Chinese New Year's Eve, has been three feet of coveting.
Many restaurants Chinese New Year's Eve meal reservations are hot, a consumer platform data shows that in February, netizens' attention to "Chinese New Year's Eve meal reservations" continued to heat up, related keyword search volume increased by more than 2 times month-on-month, in the past week, "Chinese New Year's Eve Dinner" theme dine-in ** order volume, week-on-week increase of nearly 70%.
Attract consumers Merchants launch personalized Chinese New Year's Eve dinner scenes
The face of the dragon element, the bright red lantern, and the Chinese knot, when the reporter came to a hotel in Beijing in the morning, he saw that it had already been dressed in New Year's clothes. Wearing rock sugar gourds, making popcorn, and making dumplings, the activities organized by the staff on site attracted the participation of children. The on-site customized Spring Festival couplets made the guests who came to dine also have unexpected gains.
The staff told reporters that during this time, guests would come every day to consult and book the Chinese New Year's Eve dinner. At present, all 77 private rooms in the hotel are fully booked. In order to enhance the consumption experience, the hotel also launched a personalized Chinese New Year's Eve dinner scene focusing on family style inheritance.
Nowadays, more and more customers are inclined to fresher, healthy and distinctive Chinese New Year's Eve meals, and the restaurant has also made more adjustments to the raw materials and cooking methods of Chinese New Year's Eve meals. In Jiangxi, the hometown of fish and rice, merchants have launched various types of fish-based.
To meet diverse needs, "home cooking" appointments are hot.
In addition to dine-in Chinese New Year's Eve meals, many restaurant companies have also launched "New Year's Gift Boxes" and "Chinese New Year's Eve Meal Takeaway Gift Packs" to meet the diverse needs of consumers, and door-to-door chef appointments are hot.
In Nanjing, Jiangsu Province, in response to consumer needs such as those who have not booked the location of the Chinese New Year's Eve dinner in offline stores, or the elderly who are inconvenient to travel and want to eat Chinese New Year's Eve dinner at home, many restaurant companies have launched a wide range of "New Year's Gift Boxes" or "Chinese New Year's Eve Meal Takeaway Gift Packs", which can also be convenient to make Chinese New Year's Eve meals at home.
In terms of food ordering channels, many restaurant companies have further strengthened their cooperation with various Internet platforms this year, and opened online ordering channels such as mini program ordering and live streaming to meet consumers' convenience needs.
Shen Tong, marketing director of a catering company in Nanjing:Our takeaway Chinese New Year's Eve meal is basically available around the clock. We can deliver products to consumers' homes when they need them.
Door-to-door delivery, door-to-door chefs to cook reunion dinners, and many catering companies have also increased personalized services. In Luzhou, Sichuan, choosing a chef to cook a Chinese New Year's Eve meal has become a new trend.
Zheng Guiyun, head chef of a hotel in Luxian County, Sichuan:Our hotel has launched door-to-door service since the beginning of this year, and has received more than 30 groups since the fifteenth day of the lunar month this year.
Li Ke, a citizen of Luxian County, Sichuan:We specially booked the chef to cook dishes at home, and if you were at home, I thought it would be more of a home atmosphere, and everyone would have fun together, and it would be better to have a Chinese New Year's Eve dinner.
The Spring Festival is approaching, and photography and housekeeping services are at their peak.
Not only the Chinese New Year's Eve meal catering service, the reporter found during the visit that as the Spring Festival approaches, the demand for housekeeping, photography and other services in various places has also increased significantly, ushering in the peak period of orders.
In a photography agency near Huandao Road in Xiamen, many Xiamen citizens took advantage of the weekend to make an appointment with a photographer to take personal photos. The photography agency has set up a special dress hall, and the various types of dresses with many styles and exquisite production provide consumers with a rich choice. The person in charge told reporters that the number of orders during the Spring Festival increased by about 50%.
Before the Spring Festival, the demand for domestic services in various places has also increased significantly. In the past few days, Li Xiaofen, who runs a housekeeping service company in Yanting, Sichuan, has been busy receiving and dispatching orders.
Li Xiaofen, the person in charge of a housekeeping company in Yanting, Sichuan:This year, our housekeeping business is particularly hot, through online and offline orders, online orders exceed 70%, and at least more than 20 orders are received every day, several times more than usual. In the past two days, we have temporarily closed the online orders, and we are really busy, and the orders we have received are currently scheduled for the 30th of the lunar month.
According to platform data, the number of orders for housekeeping services on the eve of the Spring Festival this year is expected to be 40% higher than that of the same period last year, an increase of about 30% from the previous month; Among them, the demand for whole-house cleaning increased by more than 300% month-on-month. In the last two weeks, searches for glass cleaning have surged by 300% month-on-month, and orders for "deep cleaning"** have increased by 130% month-on-month.
Not only are the city's housekeeping orders hot, but on the eve of the Spring Festival, housekeeping services are still sinking to the countryside.
Yang Bing, head of a housekeeping company in Yanting, Sichuan:Rural orders have skyrocketed, from rural orders that used to be only a few to 10 percent have reached more than 40 percent this year.
*: CCTV News.
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