**: People's **Overseas Edition.
According to the monitoring of Shanghai tourism big data, Shanghai received a total of 1,675 tourists during the Spring Festival holiday950,000 person-times, a year-on-year increase of about 50%. The picture shows the crowd of people on Nanjing Road Pedestrian Street in Shanghai. Photo by Wang Chu (People's Vision).
The popularity of major business districts is strong, domestic trendy products continue to sell well, and the passenger flow and turnover of the national demonstration pedestrian street increased by 32% year-on-year9% and 361%；The cultural tourism market has exploded out of the circle, and domestic travel, outbound travel, and inbound tourism have blossomed in many places; During the online New Year's Festival, the national online retail sales were about 12 trillion yuan ......At the regular press conference held by the Ministry of Commerce on February 22, the relevant person in charge introduced that this year's Spring Festival consumer market has a strong flavor, vitality and popularity, and sales have grown rapidly, achieving a good start. Driven by the peak consumption season of the Spring Festival and various policies and measures, it is expected that the consumer market will show a steady growth trend in the first quarter.
There are many bright spots in the consumer market.
The Spring Festival is the peak season for residents. According to the business big data monitoring of the Ministry of Commerce, during the Spring Festival, the sales of key retail and catering enterprises across the country increased by 8 percent year-on-year on a comparable basis5%。
He Yadong, spokesman of the Ministry of Commerce, said that the consumer market for the Spring Festival this year mainly presents the following characteristics:
Highlights of product sales. During the Spring Festival, festival goods, domestic trendy products, and green smart products continued to sell well. The Ministry of Commerce focuses on monitoring the sales of gold, silver, jewelry, sports and entertainment goods, and communication equipment of retail enterprises to increase year-on-year. 6% and 104%。
Consumption of services is growing rapidly. The Ministry of Commerce focuses on monitoring the sales of catering enterprises with a year-on-year increase of about 17%. The total cost of domestic tourists is 63268.7 billion yuan, a year-on-year increase of 473%。The movie box office 801.6 billion yuan, a record high at the box office of the Spring Festival.
The release of new consumption momentum. Green and healthy consumption is growing rapidly. The Ministry of Commerce focuses on monitoring the real-time retail sales of e-commerce platforms increased by 32% year-on-year2%, the sales of green organic food in some large supermarket chains increased by nearly 20%, and the sales of cycling equipment and ski equipment on some e-commerce platforms increased by more than 50%.
Rural consumption is bursting with vitality. This Spring Festival, many people choose to return to their hometowns for the New Year, driving the consumption of rural catering, tourism, agricultural products and other products to continue to heat up. The Ministry of Commerce focuses on monitoring e-commerce platforms, and rural online retail sales increased by 16% year-on-year1%。
The online New Year's Festival is booming.
On February 17, the month-long "2024 National Online New Year Festival" came to a successful conclusion. According to the monitoring of key e-commerce platforms by business big data, during the event, the national online retail sales were about 12 trillion yuan, an average daily increase of nearly 9% over last year.
He Yadong introduced that compared with previous years, this year's online New Year's Festival has higher participation, stronger New Year's flavor and stronger rejuvenation.
More than 300 supporting activities were held in this year's New Year Festival, with more than 1,000 e-commerce and circulation enterprises participating. Shanghai, Guangxi, Shaanxi and other places give full play to their geographical advantages to promote high-quality products from ASEAN, Central Asia and other places to connect with the Chinese market. Tianjin, Jiangsu, Heilongjiang and other places have launched exclusive New Year discounts with e-commerce platforms, and Beijing, Hubei, Gansu and other places have launched special activities such as the "Folk New Year Festival".
This year's New Year's Festival also focuses on a number of themes to carry out renewal**. For example, in terms of home renovation, Zhejiang, Chongqing, Jiangxi and other places held activities such as new consumption festivals, and major e-commerce platforms carried out trade-in for more than 200 categories and more than 1,000 kinds of household appliances, and online sales of energy-saving air conditioners and folding screen mobile phones increased respectively. 2%。
The relevant person in charge of Hema told reporters that during the Spring Festival of the Year of the Dragon, the sales of fresh gift boxes in Hema New Year's goods were the best, among which fruit gift boxes were the most popular: 3J cherries, strawberry gift boxes, rake orange gift boxes, and full boxes of Indonesian mangosteen were the best-sellers. In addition, the sales performance of health and tonic products is also eye-catching, and the sales of semi-finished New Year dishes continued throughout the Spring Festival holiday, with sales increasing by 46% year-on-year. The person in charge said that as of February 15, the annual sales volume of Hema Long increased by 16% over the same period last year.
This is the fourth consecutive year that the Ministry of Commerce has held the "National Online New Year Goods Festival" since 2021, and it has become an online ** brand with strong New Year's flavor and significant driving effect. "Next, we will also hold themed activities such as 'Double Product Online Shopping Festival', 'Digital Commerce Celebrates Harvest Celebration' and 'Silk Road Cloud Product E-commerce Festival' to create a network matrix with seasonal highlights and non-stop throughout the year to better meet the expectations of consumers. He Yadong said.
"Real gold" in various places promotes consumption.
Consumption is booming during the Spring Festival, and the market is also stable and orderly. According to the data of the Ministry of Commerce, the inventory of daily necessities such as grain, oil, meat, eggs, milk, fruits and vegetables in large-scale agricultural and sideline product wholesale markets is sufficient, and the stock of daily necessities in key wholesale markets and supermarkets has increased by 10%-30% compared with usual.
This year's early spring, coupled with the overall warmth of last autumn and winter, the production capacity of vegetables has increased, and the market time of seasonal spring vegetables has also been more than ten days earlier than in previous years. Kan Chunlei, the head of Hema National Vegetable Procurement, told reporters, "During the Spring Festival, all kinds of spring vegetables have been listed in Hema, among them, the most popular are asparagus, lei bamboo shoots and broad beans." After the holiday, in addition to the Internet celebrity toon lasting**, spring vegetables such as Ma Lantou, shepherd's cabbage, and gorse will also be on the market one after another. ”
2024 is the "Year of Consumption Promotion" determined by the Ministry of Commerce, and various localities have come up with "real money**" to promote consumption - Wuxi, Jiangsu Province has successively distributed a total of 80 million yuan of Huimin consumption vouchers, covering various consumption scenarios; Beijing Xicheng co-ordinated 20 million yuan of funds to put 6 levels of automobile consumption coupons and 2 1 proportional consumption coupons online on the "Xicheng Consumption" platform; Shenyang, Liaoning Province, issued 30 million yuan of New Year consumption coupons to consumers in Shenyang in three rounds, and the market "heat" continued to boost ......
He Yadong said that in the future, the Ministry of Commerce will conscientiously organize and carry out a series of activities of the "Consumption Promotion Year", implement various policies and measures to promote consumption, and promote the continuous expansion of consumption. Driven by the peak consumption season of the Spring Festival and various policies and measures, it is expected that the consumer market will show a steady growth trend in the first quarter. He Yadong said. (Reporter Kong Dechen).
People** Overseas Edition (2024-02-23 Edition 03).