No, not a single one。Although I have collected more than dozens of such projects, there is not a single unpopular, low-cost, and lucrative entrepreneurial project suitable for the readers of this article without first using professional tools to conduct an in-depth and detailed analysis of my own resources and capabilities
First of all, entrepreneurship is a technical work, and it is a process that requires continuous analysis and summary of oneself and the external environmentFrom childhood to adulthood, we learned specialized knowledge in various disciplines such as language, mathematics, physics, chemistry, biology, etc., but for a topic that plays such an important role in social activities as entrepreneurship, except for a few university business courses, there was no specialized knowledge at all. As a result, entrepreneurs can only continue to explore and learn in practice through their own learning ability, but the cost of doing so is very high and very painful for entrepreneurs.
Secondly, Sun Tzu's Art of War has a cloud: know yourself and know your opponent, and you will not be defeated in a hundred battles. Sun Tzu's Art of War is also cloudy: more wins, less wins, not to mention not care. As the so-called shopping mall is like a battlefield, if you can use professional tools to conduct a detailed and in-depth analysis of your own resources and capabilities before starting a business, and then choose a suitable entrepreneurial project according to your professional capabilities and superior resources, then the probability of success of entrepreneurship will be much greater. Since the analysis of our own resources and capabilities is so important to our entrepreneurial success, what tools should we use and how should we analyze them?
(1) Definition of resources and capabilities
Resources and capabilities refer to the collection of various production factors that entrepreneurs have, control or can use in the process of providing products or services to the society and can help them achieve their business goals. Because the ability of entrepreneurs is also a kind of resource, we will introduce them according to the resources of entrepreneurs. The resources owned by entrepreneurs can be divided into tangible resources and intangible resources.
Tangible resourcesIt refers to the resources that can be seen and touched, mainly including the fact that you have a car and a house, the abundant funds you have, the cheap and reliable purchase channels you have, the patents and trademarks you have, and the unique location of the storefront. There is also a valuable tangible resource that is particularly easy to overlook – time. Some people say that what is the value of time and resources? In fact, when starting a business, many people do not start a full-time business, but look at it while walking, and then invest full-time after the project is up, and having a stable investment time at this time is indeed a valuable resource.
Intangible resourcesIt refers to the resources accumulated by entrepreneurs, which are not in physical form or even can be accurately measured by money, usually including your professional skills and knowledge experience, or scarce know-how, the connections you have, your reputation, and all other invisible but vital resources.
(ii) Resource and capacity analysis tools
The resources and abilities of entrepreneurs constitute the material basis of entrepreneurs' strength. What professional tools are available to provide a detailed analysis of an entrepreneur's resources and capabilities? The following will refer to several professional tools commonly used in the industry:
1.Critical Factors for Success Analysis:
2.Optimization analysis of key factors
3.Resource Imitation Curve:
(3) Summary
To sum up, for entrepreneurs, they should first use professional evaluation tools to analyze their own resources and capabilities, reasonably assess their own strengths and weaknesses, what resources are difficult to imitate and replace, and which resources and capabilities are valuable to customers, and then match their own entrepreneurial projects according to their actual situation. Only in this way, when you see or look for the project you want to start a business again, can you be targeted and greatly improve the probability of success in your own business.
Some of the information reference:
1. MBA Think Tank Encyclopedia 2, MBA Think Tank - Case.
3. "Encyclopedia of Professional Essential Tools for Senior Consultants" 4. Consulting Circle Research Institute.