How wild can the AI Spring Festival for young people be?

Text: Zinc scale, Meng Huiyuan.

Edited by Annalee

Before that, they will practice frantically with the AI simulators of the seven aunts and eight aunts in the "Returning Home for the New Year Simulator" to deal with the inquiries of relatives from all walks of life after returning home; They will also customize happy emojis related to the Year of the Dragon for their relatives and friends, and take their parents to experience New Year's customs such as AI dragon painting. They will also take their friends' ** to "participate" in more than 100 classic film and television clips such as "The Legend of the New White Lady" and Stephen Chow's series ......of classic movies

From "pleasing others" to "pleasing oneself", young people began to live their own "Cyber New Year".

All of this starts with the rapid development of the AI industry since 2023. As one of the most cutting-edge directions of global scientific and technological progress, AI technology is gradually being applied with the layout and increase of Internet companies at home and abroad. Under the sweep of this technological trend, the Spring Festival, which has lost its appeal to many young people, has begun to rejuvenate because of the empowerment of AI technology.

The post-00s "have a "Spring Festival partner" "Speaking of which, I haven't been home for several years, and of course I have missed the Spring Festival reunion in the past few years. A native of Sichuan, Aji chose to stay in Guangdong after graduating in 2018 and is now a programmer in charge of developing mobile games.

In the past two or three years, due to well-known reasons, Aji's Spring Festival holiday has basically been consumed in Guangdong, "on the one hand, the development of our industry during this period is not bad, and on the other hand, it is also because the elderly at home do not want to bring the risk back." ”

Aji said frankly that although the big city is prosperous and convenient to live, if you want to feel the fireworks, you will think of your hometown for the first time, "In the past, I always complained that the 'New Year's flavor' was not fun, but I really missed it when I was not old." After all, in the past few years of staying in Guangdong for the Chinese New Year, Aji has also tried to enjoy his own Spring Festival, such as asking one or two photographers to go out to collect style, or agreeing on a two-day or three-day "Spring Walk" plan with his girlfriend. ”

In Aji's heart, even if he has now taken root in a big city and has a regular girlfriend, he may still have a family and children here in the future to live for a long time, but the memories of everyone sitting by the fire pond and eating melon seeds, working together to make a New Year's dinner, starting to go over the mountains and mountains on the second day of the Lunar New Year, and the seven aunts and eight aunts taking turns to ask questions, have become clearer and clearer after being away for a while.

This year, the company also deliberately put it early to facilitate our itinerary. I had already discussed with my girlfriend and brought her home. In this regard, Aji was very excited in his heart, "Although I can already expect my relatives to urge me and my girlfriend to marry and urge the baby, I have prepared a secret**, and they 'let the horse come'." Speaking of which, Aggie took out his phone and showed the zinc scale the "artifact" he had purchased - a price tag of 001 yuan of AI virtual human "high EQ aunt".

Aji is not worried about the practical effect that this new thing can play, "Even if the time comes, you can't rely on the 'aunt' to talk about the real person, after all, everyone can also ask fancy questions as a pastime, so that the elderly of each family can feel the charm of the rapid development of science and technology." Aggie laughed.

Unlike Aji, the way "post-00s" Mengqi chose to return to the Spring Festival was to post on the Internet to find a few desirable "New Year's partners".

Meng Qi, who had just finished a job and wanted to gap for a period of time, followed his inner thoughts to travel to the Internet celebrity city of Chongqing, and just happened to bump into the Spring Festival, "I liked the magical terrain of Chongqing very much when I brushed the short **, and I found that the planned time was too short for a few days, and I couldn't finish seeing so many attractions that everyone excavated. ”

Mengqi, who posted specific needs on social platforms, didn't spend much time to successfully organize a few young ladies of the same age, and everyone caught up with the latest New Year's trend together, and did a considerable "electronic New Year's goods" :* platform members, New Year's theme mobile phone wallpapers, New Year's greeting emojis, WeChat red envelope covers, AI customized New Year's text message ......

We discussed that we would not watch the Spring Festival Gala on Chinese New Year's Eve, and directly set a place with audio-visual equipment for the New Year's dinner. Mengqi said that when it was midnight on Chinese New Year's Eve, they could also send customized "cloud greetings" text messages to each other, or send them to relatives and friends far away, which must be a rather novel New Year experience.

Behind the "Fancy Spring Festival", the emotional value that cannot be ignored is to buy "electronic New Year's goods", visit the "digital temple fair", and celebrate the "Cyber New Year", this generation of young people will simply play the Spring Festival holiday in 2024.

*According to data from Roadside Society, during the Tmall New Year Festival, digital virtual goods such as electronic red envelope covers, film and television memberships, travel and travel, and various AI goods increased significantly.

In addition, a ** shopkeeper said that the number of orders for the emoji products he sells has increased significantly recently, "the more popular ones are more personalized and cute emojis such as the New Year's greetings and panda New Year's greetings, and there are festive emojis related to the Year of the Dragon, many people will buy and pack them for their parents, and some customers will mention some personalized customization needs." ”

Obviously, as the group of young people who once shouted that they didn't love the Spring Festival have gradually grown into the pillars of the family, they have taken over the role of "New Year's hosts" and began to celebrate the Spring Festival according to their own ideas.

Lin Xin, who works in an Internet company, is the first batch of young people who are addicted to various "New Year's customs" experience, "Because of work, we usually pay attention to some new technology iterations and industry changes. ”

Lin Xin noticed that the emergence of various AI application-based products such as AI painting dragons, AI robot writing Spring Festival couplets, intelligent Spring Festival couplet generator AI, and AI generated photos for Spring Festival family portraits is greatly enhancing the sense of participation of young people in the Spring Festival in 2024, "During this time, people in our office have tried these AI products, and some of them have recommended them to friends around them." ”

Being in a team with a lot of young people, Lin Xin can feel how high everyone's acceptance of the Spring Festival after AI empowerment is, "For example, some AI applications such as 'Go Home for the New Year Simulator', everyone feels that it is still very rewarding to win the AI, and in those years, under the repeated inquiries of the seven aunts and eight aunts, the psychological shadow that I didn't dare to speak up didn't seem to be so big." Lin Xin said with a smile, "Because of the emergence of these products, people can gain more 'emotional value'." ”

Not only that, but the AI Spring Festival is becoming the most special "sense of ritual" pursued by young people**

Perhaps the impression of the older generation of parents and friends on the Spring Festival is still stuck in the traditional customs and activities such as worshipping ancestors, sweeping houses, paying New Year's greetings, pasting Spring Festival couplets, wearing new clothes, setting off firecrackers, visiting temple fairs, appreciating lanterns, stepping on stilts, rowing boats, feasting and drinking parties, lion and dragon dances, etc., but the new generation of young people is not.

Through AI technology, users only need to upload a ** to "participate" in more than 100 classic film and television clips such as "The Legend of the New White Lady" and Stephen Chow's series of classic movies, and they can also "take photos" with relatives and friends in the air; Using AI voice and synthesis technology, users can generate "talking" New Year's red envelopes with one click; Without going to a photo studio, AI can generate the photo scenes, New Year's avatars, etc. that users want; There is even an AI God of Wealth, Cyber God of Wealth** to pray for users ......To cater to the consumption habits of young people, AI technology has reconstructed and created many new customs for the Spring Festival.

As the most important traditional festival in the hearts of the Chinese people, the development of science and technology is making the "New Year" appear in front of people with a new attitude.

Internet companies are the driving force behind the scenes, and in the past year, we can see that many domestic and foreign technology companies are vying to lay out the field of AI large models. From a single text mode, it has gradually developed into multi-modal forms such as voice, image, and **, and the cutting-edge technologies related to large-scale models have been implemented, which has also shown great application potential.

To put it more bluntly, the AI Spring Festival is "out of the circle" with the help of young people, which is just a microcosm of the large model technology entering thousands of households.

In fact, as early as the eve of the Spring Festival, major leading Internet companies have made frequent moves.

On the B side, the marketing center announced the "Spring Festival AI does not close, intelligent body warms your heart to accompany you for the New Year" activity on January 16. It is reported that during the event, the marketing will also launch a number of cutting-edge AI solutions and support incentives, including the AI native marketing platform "Qingge" and the AIGC creative platform "Qingruo", to help enterprises become "AI marketing masters".

Facing the C-side, Alipay announced on January 23 that it will upgrade the 2024 "Jiwufu" to the "Wufu Festival", which not only turns the original short-term event into a "digital temple fair", but also launches four new AI games such as Soaring Small Theater, Time and Space Photo Studio, Talking Red Envelopes, and Everyone Comes to Find Blessings.

Jingdong's response is not slow,Followed by the launch of the "Let the voice of AI go home"Public welfare activities,It is understood,With the help of TTS speech rhino voice generation、ASR voice recognition and other leading technologies for voice synthesis,It can perfectly clone its timbre and intonation,It can also be used in this way to let the voice bring love and companionship home。

In addition, more companies also choose to enter the game with technology to support the "fancy Spring Festival" of young people.

On February 2, China Youth Daily, China Craft Network and Tencent Zhiying jointly planned and launched the "AI Transformation New Year Doll" to send blessings to H5 activity. According to reports, users only need to upload their own **, you can generate a unique New Year's doll to speak**, and you can also share it with WeChat friends or WeChat circle of friends with one click to express New Year blessings.

With the increasing tide of people attracted by the "revitalization" of cultural tourism in various places, tourism for the New Year has become a new choice for many young people. To this end, CamScanner APP provides a new way of "recording the taste of the New Year" through AI scanning technology, so that the scanning software can become a portable "memory bank" to help users retain warm moments.

All of the above have gradually rejuvenated traditional festivals with the blessing of science and technology, and various applications of AI technology have also brought a richer interactive experience to young people, further promoting the popularization and generalization of AI technology.

More importantly, the change in people's lifestyles happens to happen quietly in this technological evolution and iteration.