In January 2024, the Douyin live broadcast list has come out, and what is slightly surprising is that the first place is "Walking with Hui", whose total Douyin goods in January reached 1508470,000 pieces, total sales of 88,886940,000 yuan.
The total amount of goods brought by Dongfang Selection in January was only 762850,000, and the total sales are only 55,74660,000 yuan.
By comparing the January performance of Hui and Dongfang Selection, it can be clearly seen that as a new number, Hui has obviously opened a large distance between Dongfang Selection.
In this round of PK, Dongfang Selection can be said to have been completely defeated, which also proves that Dongfang Selection is popular because of Dong Yuhui, not because of Dongfang Xiaosun.
Some time ago, Dongfang Selection made a fuss because of the small composition incident, and even many people thought that Dong Yuhui would leave Dongfang Selection.
But Dong Yuhui is a grateful person, he knows that his achievements today are inseparable from Dongfang Selection and Yu Minhong's support, so even after many twists and turns, he still did not leave, but chose to start from scratch.
During this time, Dong Yuhui basically did not appear in the Dongfang Selection live broadcast room, but opened another account "Walking with Hui".
As a new account, I estimate that at the beginning, whether it was Dong Yuhui or Yu Minhong, everything was unknown to the future, and no one knew if this account could be done.
Although everyone knows that the rise of Dongfang Selection is driven by Dong Yuhui, for many executives of Dongfang Selection, they may not necessarily think so, and they may even think that Tong Yuhui "mistakenly takes the platform as a skill", and if he leaves Dongfang Selection, Dong Yuhui is estimated to not be able to jump for a few days.
Within Dongfang Selection, it is estimated that Dongfang Xiaosun and other colleagues may have some slight remarks about Dong Yuhui, and even some rejection, so some unpleasant things such as small compositions have happened.
In the end, Dong Yuhui stopped the live broadcast in the Dongfang Selection live broadcast room indefinitely, and Yu Minhong also greatly increased Dong Yuhui's income and his status within Dongfang Selection, and this matter also came to an end temporarily.
For Dong Yuhui to leave the Dongfang Selection live broadcast room, I estimate that the happiest should be Dongfang Xiaosun, this time Dongfang Xiaosun finally has the opportunity to prove that it is okay without Dong Yuhui Dongfang Selection, and the development of Dongfang Selection is not the credit of Dong Yuhui alone, but Dongfang Xiaosun's leadership is the result of the joint efforts of all colleagues in Dongfang Selection, so even without Dong Yuhui, Dongfang Selection can still maintain high traffic.
But in the live broadcast industry, don't underestimate the impact of anchors on the platform and traffic at any time.
The reason why many fans buy things on the platform is not who the boss of this company is? Who is the administrator? How many teams are behind it? Everyone placed an order because they recognized this anchor.
Dong Yuhui proved with practical actions that Dongfang Selection was because of his own rise, and he could also do another career without Dongfang Selection.
After the small composition incident, Yu Minhong also made timely adjustments, newly established Walk with Hui (Beijing) Technology *** and launched a new live broadcast account "Walk with Hui".
This account has not yet been broadcast live, and it has accumulated a lot of fans since it was launched.
During the first live broadcast on January 9, Walking with Hui attracted a large number of fans' ** and attention.
According to the monitoring data, "Walking with Hui" was launched at 19 o'clock on January 9, and the number of people in the live broadcast room instantly exceeded 100,000, and at 21 o'clock during the peak period, the total number of people in the live broadcast exceeded 30 million, and the peak number of people exceeded 1.7 million, ranking first in the total list of Douyin and instant popularity, while at that time, Dongfang Selection was only 15th in the total list of goods.
With the advancement of the live broadcast time with Hui, more and more people pay attention to the live broadcast room, and the popularity of the live broadcast room continues to rise.
As of 22 o'clock on the evening of January 9, "Walking with Hui" ranked third in the total list of goods, and the amount of live broadcast goods that night exceeded 100 million yuan.
In addition to bringing in a lot of sales, as of 23 o'clock, the number of followers of the "Walking with Hui" account exceeded 71280,000, more than 1 billion likes, and nearly 3 million fans in a single live broadcast.
At 22 o'clock in the evening on January 9th, Walk with Hui ranked 3rd in the total list of goods, but at that time, there were only more than 100 Oriental Selection.
Through the comparison of data, it can be clearly seen that in the PK with goods in January, he is obviously better than Hui, and Dong Yuhui is also better than Dongfang Xiaosun.
According to this rate of fan increase, we do not rule out that in the future, many fans of Dongfang Selection may transfer to the live broadcast room with Hui, and the performance of Hui's peers may further widen the gap with Dongfang Selection.
Seeing this, I guess the saddest should be the Dongfang Xiaosun selected by Dongfang.
Although Dongfang Xiaosun has resigned from some important positions such as CEO of Dongfang Selection, in fact, he is still holding important work within Dongfang Selection, and may be the actual manager.
After Dong Yuhui left, it is estimated that Dongfang Xiaosun is also ready to do a big job, and wants to use practical actions to prove that Dongfang Selection can still succeed without Dong Yuhui.
However, the PK in January did surprise Dongfang Xiaosun, I didn't expect Dong Yuhui's popularity to be so high, even if he opened a new account, the fans would rise so fiercely in the short term, and the goods would be so fierce, and Dongfang Selection would be suppressed at once, which really put Dongfang Primary School under great pressure.
But this also proves that the rise of Dongfang Selection is largely contributed by Dong Yuhui personally, without the platform of Dongfang Selection, Dong Yuhui can still break out of his own world, on the contrary, without Dong Yuhui, Dongfang Selection seems a little lonely.
Although the number of ** people in Dongfang Selection is still relatively large, in the future, with the continuous expansion of the influence of the live broadcast room with Hui, it is unknown whether Dongfang Selection can maintain a high popularity.