On February 27, the signing and release ceremony of the strategic cooperation between China Super League Co., Ltd. and China Mobile Migu was successfully held in Beijing. Representatives of the Chinese Football Association, the China Federation of Professional Football Clubs (Preparatory Group), the Chinese Super League Co., Ltd., China Mobile Migu Company, as well as Lang Xiaonong, the former director of the League Department of the Chinese Football Association, Fan Zhiyi, the "Asian Footballer" and other guests attended the conference and witnessed the signing together. The two parties reached a strategic cooperation this time, and China Mobile Migu will further promote the digital and intelligent upgrading of the Super League with "content + technology + integration and innovation", tell the story of Chinese sports, and show the power of Chinese sports.
The 2024 Chinese Super League is about to start, and as the official strategic partner and official partner of the Chinese Super League, China Mobile Migu has become the only new platform for the whole network to broadcast the Chinese Super League events in full time, and will open a new home for users to watch the Super League in the 2024-2028 season. At the meeting, China Mobile Migu shared the three "new" created by Migu for the new season of the Chinese Super League - new production, "new communication" and "new business", injecting new vitality into the Chinese Super League. In addition, Migu also officially launched the Chinese Super League season package, taking the lead in igniting the passion of watching the game with a variety of content gameplay and surprise benefits.
Explore new forms of sports and join hands with the Football Association to share a "super" feast
Song Kai, Chairman of the Chinese Football Association, first delivered a speech, saying: "In 2024, Chinese football stands at a new starting point, and we should adhere to two unchanged in the development of the Chinese Super League, adhere to the determination to build a first-class league in Asia and a century-old club, and adhere to the promotion of a healthy, progressive and fair competition football culture. The Chinese Super League is excited to work with Migu in the 2024-2028 season. We look forward to working with Migu to create high-quality, first-class football products, and present a fair, clean, civilized and wonderful Chinese Super League for the majority of fans and friends. β
Shen Wenhai, Chairman and General Manager of China Mobile Migu, said in his speech that as a digital content platform technology innovation company with both operator characteristics and interconnection points, Migu has always adhered to the principle of "content + technology + integrated innovation" to provide users with the richest, most extreme and most interesting viewing experience. In the face of the upcoming start of the new season of the Chinese Super League, Migu will bring "new production" to the Chinese Super League with technological innovation, "new communication" to the Chinese Super League with first-class integration, and "new business" to the Chinese Super League with win-win cooperation, and join hands with the Chinese Super League to let more people understand, pay attention to, love football, and support Chinese football.
Yang Xu, vice chairman of the Chinese Football Association and chairman of the Chinese Super League Co., Ltd., and Xiang Yang, deputy general manager of China Mobile Migu Co., Ltd., signed the strategic cooperation letter and witnessed the official launch of the strategic cooperation with the guests.
Gather enough wonderful new benefits to create a "super" home field
From the industry's top live broadcast production and broadcasting capabilities to the audio-visual enjoyment "immersed" in front of you, from the luxurious top commentary group to the cross-border and diversified derivative programs, Migu has made great progress in the broadcast of sports events with industry-leading hard-core technology and unique content production. At the meeting, Migu introduced the "eye" color highlights of the "new" production of the Chinese Super League. With the arrival of the new season of the Chinese Super League, the debut of the 8K ultra-high-definition Chinese Super League and the vertical screen will be a blockbuster, and there will be 4K, HDR, 8K broadcast trucks, AI, naked-eye 3D and other black technologies for watching the game. If you want to fully feel the passion of the game, users can also follow the strongest Chinese Super League commentary group created by Migu to directly hit the high-burning field, and through self-made programs such as "Do You Know the Ball" and "Super League Focus Battle", you can understand the wonderful game situation in an all-round way.
While empowering the Super League with new content, Migu is also constantly innovating in the form of communication, and making the game "more beautiful" and "more fun" by creating a new position of mobile media integration in the Super League. In the "new communication" of the Chinese Super League, Migu will rely on the 5G** "iron triangle" composed of Migu**, mobile fusion media, and mobile HD, as well as the newly launched vertical screen live broadcast, exclusive programs, naked-eye 3D and other vertical screen short ** content, to bring fans a new viewing enjoyment and let more people see the Super League; Relying on the "Migu TV Color" and other financial forms and communication channels, we will give full play to the advantages of event resources and the power of digital intelligence technology, and connect the "sufficient" amount of excitement with film and television, reading, and games across borders, so that more people can participate in the Super League; Through the team club, event officials, anchor KOLs, etc., to enter the mobile media subscription account, to create exclusive and massive ecological content, so that fans can feel the wonderful moments of the Super League from the caller CRBT every call, and the exclusive business card number service for fans allows fans to show their hardcore identity when they call, as well as a series of digital derivatives and physical peripherals, so that more people love the Super League.
As the top professional football league in China, the Chinese Super League has a huge fan base and commercial potential in China. At the conference site, Migu released new business, new members, and new marketing for the Super League. In order to boost the value of the Chinese Super League, Migu will work with the Chinese Super League to innovate and build a multi-scenario, multi-product, and multi-container business model, launch the exclusive membership business of the Chinese Super League, and send the gift of "increasing the volume without increasing the price" with lower ** and better rights. At the same time, relying on "advertising** + e-commerce conversion + offline scenes" to outline the marketing panorama of the Chinese Super League, the brand reputation of the event has been comprehensively upgraded.
Fan Zhiyi became the recommendation officer of Migu Super League to help convey the spirit of "super" football
It is worth mentioning that Fan Zhiyi, the "Asian Footballer", also made a surprise appearance at the conference, unlocked the new identity of "Migu Super League Recommendation Officer", and won the "Migu Super League Member Annual Card No.".1βγIn the warm interaction with the host Huang Jianxiang, Fan Zhiyi not only reviewed the passionate football career, faced Shanghai Port, Shandong Taishan, Shanghai Shenhua and other strong teams, but also boldly predicted who the Chinese Super League championship will be in the new season, and encouraged Chinese football players to focus on their feet and devote themselves to football events.
In addition, Migu Company issued a letter of appointment to Lang Xiaonong as an honorary consultant of Migu Super League to jointly explore a new path for the development of Chinese football. Lang Xiaonong said that Chinese football needs to keep up with the development trend of world football, be brave after shame, be reborn from the ashes, and create a truly powerful Chinese Super League with a healthy and upward new style. In order to give back to the majority of mobile brand customers and promote young people to pursue their dreams on the green field, the conference presented exclusive tickets for the new season of the Migu Super League to the representatives of users of Global Communication and Dynamic Zone, and also presented the annual membership card of Migu Super League to the representatives of teachers and students of Beijing Football Characteristic School to help convey a healthy and upward sports spirit.
New Chinese Super League, new home. The new season of the Chinese Super League is about to begin, and China Mobile Migu will build a leading sports event communication platform in China with "content + technology + integration and innovation", continuously upgrade the high-quality and diversified user experience, and work together with the Chinese Football Association, Chinese Super League companies and industry partners to promote the innovation and development of the Chinese Super League. The majority of users can use the App Store, Huawei, Xiaomi, OPPO and other application markets **Migu**APP,**More Super content. From March 1st, lock in China Mobile's Migu**, Mobile HD, Mishi Vision, and Shicai numbers, and go to the football carnival together!