Hetian jade bracelet transaction records.
The Guangxi Heiqing involved pretended to be a Taqing bracelet.
Live streaming has reconstructed the business model of Hetian jade sales. Before there was no live broadcast, if you wanted to buy Hetian jade in Qingdao, you could only choose a physical store, and the price was inflated, watching people order dishes, and the single style affected the purchase experience. In recent years, with the rise of online live broadcasting, Hetian jade merchants use a mobile phone to sell Hetian jade to consumers across the country, which improves the transaction efficiency of Hetian jade, and also lays down the altar of "national jade". What can impress consumers the most is the "low price", and there are not a few live broadcast rooms with "9 pieces and 9 free shipping"; There are also many "anti-routine" live broadcast rooms, labeling ** storytelling and selling low-end goods. Recently, Mr. Li, a citizen, called the Evening News ** 82860085 and told reporters about the experience of buying Hetian jade bracelet "** Road" in the live broadcast room.
Tell the story of spending ** to buy low-end goods in the live broadcast room.
Mr. Li is a Hetian jade lover, as early as 2018, he came into contact with Hetian jade through a live broadcast on a certain platform, and continued to understand the knowledge of jade, and taught himself to become a jade friend. "Hetian jade is 'white' as precious, I have always paid attention to white jade, and I don't pay much attention to other colors. Last month, I occasionally brushed to a Moyu live broadcast room, the number of people is small, the product is high, and any piece is thousands larger, and I paid attention to it for a few days, and I felt that it was quite reliable, so I bought a 'Taqing' bracelet for 8800 yuan. Mr. Li told reporters that the bracelet merchant offered 20,000 yuan, and he cut the price to 8,800 yuan, and then "cut a knife" after receiving the goods, and finally sold it at 7,000 yuan. "Now it seems that this is the routine, open **, wait for Yuyou to cut, Yuyou dare to bid, and the merchant dares to get in the car. Actually, it's 'give money and sell'. Mr. Li said.
After receiving the goods, there is an NGTC (national inspection) test certificate, and the fineness and oiliness are very good. However, half a month later, Mr. Li accidentally brushed to another live broadcast room, and the anchor introduced that many merchants used high-end black and green from Guangxi to pretend to be Xinjiang Taqing, and he bought a Guangxi black and green bracelet for 1200 yuan.
Mr. Li found the merchant's theory, and the merchant expressed his support for the re-inspection, not Hetian Yu's fake one-to-three compensation. Mr. Li found the platform's customer service to intervene, but the problem was not solved. Because the 7-day time limit for returning goods without reason has passed, and it is impossible to deduce the origin of the product backwards, it is possible to prove that the merchant falsely advertises and sells fake goods with shoddy quality.
Interview How chaotic the Hetian jade live broadcast market is.
The reporter contacted Mr. Liu, an Internet celebrity on the Douyin platform Hetian jade blogger, who said: "The Hetian jade market has always been like this, and the live broadcast presents Hetian jade from the origin and distribution center to consumers across the country, which is convenient to buy, and at the same time, it also allows more jade lovers to experience the 'sourness' of being cut leeks in January." ”
In 2020, the national standard of Hetian jade was revised to jade with a tremolite content of more than 95%, which can be identified as Hetian jade. This is to guide the majority of jade friends to establish a new 'Hetian jade concept', to judge jade by quality, rather than by the origin of jade. Mr. Liu told reporters that many businesses grasp the concept of Hetian jade generalization, but also grasp the psychology of consumers, "When it comes to Hetian jade, it must be produced in Xinjiang, and good jade comes out of Kunlun." Some merchants sell high-quality Hetian jade from Guangxi, Guizhou, South Korea and other real estate as well-known mines in Xinjiang. In the Hetian jade system, Guangxi materials and Guizhou materials are at the low end, and the fake live broadcast room is mainly to sell these jade products. Mr. Liu said.
Chinese love jade is sensual, but this kind of cultural totem-like sensibility cannot be written on paper, what can be written in black and white is the chemical composition, but the low-end Hetian jade composition is also up to standard. "The merchant sells Hetian jade in the live broadcast room, but the correspondence between the quality and the ** does not belong to the scope of supervision, and it is up to the consumer to identify it. Mr. Liu said that the characteristics of the industry make it particularly easy for one type of person to become a "leek", that is, a novice. Some jade practitioners publicly stated in the live broadcast room that the jade industry earns money from novices. Novices have no reasonable understanding of the correspondence between quality and quality, and often fall into the quagmire of "what the seller says is what". "The growth of novices requires tuition fees, and Mr. Li's bracelet is tuition. However, if the quality of the jade is judged, the fineness and oiliness are in place, and Mr. Li is not at a loss. Mr. Liu said that Mr. Li needs to open the knot in his heart, which is that the goods with a cost of several hundred yuan were bought by himself at more than ten times higher, and the shopping experience was too "sour".
Is there a pricing criterion for Hetian jade? Mr. Liu said: "From the purchase of rough stones to the processing of finished products, jade merchants have the capital to do so. In the sales process, sell the goods first, this part of the goods is of high quality and easy to sell, and the premium is also high. Tail goods are often sold at a loss. If a jade merchant sells goods in the live broadcast room, the opening price is much higher than that of the offline one, and the transaction price in the live broadcast room must include the deduction points of the platform and the live broadcast room, and the deduction points in the live broadcast room are at least 10%. Generally speaking, the price of jade is priceless, and the transaction price of jade depends on the game between buyers and sellers. ”
Asked how difficult it was to fight Hetian Yu's fake.
In September 2023, consumers bought a Hetian jade necklace for more than 500 yuan** in Li Jiaqi's live broadcast room, and received the goods to the National Jewelry and Jade Supervision and Testing Center for re-inspection, and were told that the carbonate content was too high to issue a Hetian jade identification certificate. After that, Wang Hai, a fake person, sent a number of anti-counterfeiting**. In October, the Hetian jade brand sold in Li Jiaqi's live broadcast room issued a statement saying that Wang Hai misled consumers by cracking down on counterfeiting and issued relevant evidence. The main dispute between the two parties is whether the tremolite content of the Hetian jade sold exceeds 95%, that is, whether it meets the definition of Hetian jade in the 2020 version of the national standard. The incident is still inconclusive.
Some industry insiders commented that the Hetian jade test certificate has become a firewall for unscrupulous businesses, as long as there is a formal Hetian jade test certificate, consumers want to "fight fake", it is basically difficult to succeed. As far as the origin of Hetian jade is concerned, even if the merchant lies, what is the way to prove it?
Wang Jin, director of Shandong Chuangfan Law Firm, said: "According to Article 8 of the Consumer Rights Protection, consumers have the right to know the truth about the goods they buy or use or the services they receive. Consumers have the right to require business operators to provide the goods, origin, producer, use, performance, specifications, grades, main ingredients, production date, expiration date, inspection certificate, instruction manual, after-sales service, or the content, specifications, costs and other relevant information of the goods. Consumers who purchase shoddy jade have the right to request a refund from the seller and compensation for the loss. However, the actual operation is limited by the current level of jade identification. It is understood that there is currently no jade identification agency that can identify the origin. ”
Jewelry and jade is a field with relatively intensive professional knowledge, and the main means for merchants to infringe on consumer rights and interests rely on the asymmetry of professional knowledge. When choosing online shopping for such products, you should try to choose a platform with standardized guarantees and a business with good reputation. Don't make impulsive purchases at low prices or discounts. At the same time, keep the relevant invoices, appraisal results and other evidence, once you buy fakes, use the law to protect your legitimate rights and interests. Wang Jin said.
Suggestion: Novices should be cautious when playing jade.
Mr. Liu said: "It is difficult for immortals to break the jade, no matter what level of consumer, do not touch the raw stone. The rough stone of good quality has been taken away in the mining area, and I don't know how many hands have flowed into the live broadcast room, and the quality of the jade cannot be judged through the mobile phone lens, so I basically cut a piece and lose a piece. ”
The standard of good jade is fine, oily, moist and mature. Novices play jade, see more and buy less, there are jade exhibitions offline, and there are more hands-on experiences on the spot. Buy jade online and take advantage of the 7-day no reason return clause. When buying jade, remember to buy more fine money, and would rather spend a lot of money to buy a piece than spend a small price to buy a bunch. Mr. Liu suggested.
Mr. Wu, who runs a brick-and-mortar jade shop in a shopping mall in Laoshan District, said: "After more than seven years of experience, most of the jade buyers in Qingdao are over 40 years old, who have experienced buying gold and jadeite, and like traditional culture. It is understood that Xinjiang Taqing Mine has been closed for many years, and there are very few on the market at present, and an authentic Taqing bracelet costs tens of thousands. Jade has a ** price, and there must be a problem if a piece of goods is too much lower than the ** price. Although the live broadcast room is now popular, it has grabbed a lot of offline traffic. But the live broadcast room that sells genuine goods is actually not much different from the ** of the physical store. Brick-and-mortar stores are still a good choice for novices to buy jade. ”
Guanhai News Qingdao Evening News Pocket Qingdao Reporter Lei Lin.