The first principle of choosing milk powder: you can't listen to the words of one family.
Whether it is milk powder sales or ranking, this information is only in the past tense, it is lagging behind, for reference only, the choice is up to you, don't blindly follow the trend, and be cautious to screen.
The following is an introduction according to Pinduoduo, Jingdong, and Tmall, which are the milk powder brands with good sales on these major e-commerce companies:
1. Erie. Yili ranks among the top five dairy companies in the world, ranking first in Asia's dairy industry for nine consecutive years, China's largest dairy enterprise with the most complete product categories, the official partner of world-class sports events and top summits, Yili's partners cover more than 2,000 enterprises in 39 countries on 6 continents, many of its products are listed in more than 60 countries and regions around the world, and it has 15 R&D and innovation centers around the world.
2. Mengniu. The top 10 youngest dairy enterprises in the global dairy industry promote the construction of a "global dairy community", take root in overseas layout of the global industrial chain, join hands with the world's top IP, build a world-class brand, and move from "grassland cattle" to "world cattle". Adhering to the principle of "consumer first, first first", adhering to "quality is the greatest integrity", we have built a world-leading 4Q quality management system, and nine categories of products have reached EU standards, and have been ranked among the top ten preferred brands of Chinese consumers.
3. Flying Crane. Founded in 1962, Feihe is one of the earliest milk powder companies in China, starting from Qiqihar, the hometown of red-crowned cranes. In November 2019, China Feihe was listed on the Hong Kong Stock Exchange, becoming the largest dairy company in the history of the Hong Kong Stock Exchange by initial market capitalization. Over the past 60 years, Feihe has been focusing on the research of Chinese baby constitution and breast milk nutrition, leading the industry to create a variety of technologies, formulas and processes to improve the adaptability of milk powder to Chinese baby constitution. Concentrating on creating "fresher and more suitable" high-quality milk powder is the unremitting pursuit of Feihe Dairy.
Fourth, Junlebao.
Founded in 1995, Junlebao Dairy Group has been focusing on the development of the dairy industry for 29 years, providing consumers with healthy, nutritious and safe dairy products. The group has more than 17,000 employees, and its business scope includes infant milk powder, yogurt, low-temperature fresh milk, normal temperature liquid milk and dairy cow breeding, animal husbandry, grass industry and other sectors, and has 25 production plants, 25 modern large-scale pastures, 180,000 high-quality dairy cows, and 500,000 acres of forage planting bases in Hebei, Henan, Jiangsu, Jilin and other places, with a sales market covering the whole country.
In recent years, Junlebao has continued to increase R&D and innovation, continuously optimize the product structure, strive to promote the high-quality development of the dairy industry, innovate the "integration of the whole industry chain" model, and strive to create "six world-class" production and operation models, and strive to achieve the four "most": the best quality, the strongest brand, and the most satisfied consumers.
5. Beinmei.
Founded in 1992, with the brand positioning of "parenting experts and parent-child consultants", Beingmate's business covers the research and development, production and sales of infant food and parent-child products, involving parent-child services, parent-child health, parent-child education and other fields.
The company always adheres to the improvement of product quality as the core advantage of the sustainable development of the enterprise, with high-quality raw materials, advanced technology, scientific formula and strict quality control, to provide products and services with international advanced level and more suitable for Chinese babies, responsible for the baby, so that mothers can rest assured.
Sixth, light. Bright Dairy Co., Ltd. (hereinafter referred to as Bright Dairy) business originated in 1911 and has a history of 112 years. Bright Dairy is a leading high-end dairy leader in China, from the farm to the terminal, by building the whole industry chain, to ensure that high-quality products and services are consistent, and is committed to becoming "China's best dairy company".
Having said so much, which one is better?
To be honest, for our ordinary users, the product will generally be bought if the sales volume is good, because the sales volume is good, to a certain extent, it represents the recognition of most users, and represents the quality clearance, and the quality clearance is the most basic requirement.
The suggestion is to find the right brand to buy, do not change easily, for babies with special needs, just find special milk powder to buy.
The national standard for milk powder content is attached here:
A period of milk powder (0-6 months):
GB 10765-2021, effective February 22, 2023
Stage 2 Milk Powder (6-12 months):
GB 10766-2021, effective February 22, 2023.
Three-stage milk powder (12-36 months):
GB 10767-2021, effective February 22, 2023.
The national standard has been tested by the state, and as long as the milk powder formula content is within the scope of the national standard, it is in line with the safety standards.
Note: There are other brands that are not listed, parents can choose the right milk powder according to their needs, no bad guidance.