At the beginning of the year, the king bombed, BYD Qin plus glory version and destroyer 05 glory version sold 7Starting from 980,000, while entering the era of "7", it also has a higher configuration than fuel vehicles of the same level, and truly achieves "both want and want". This is tantamount to dropping a bombshell on the Chinese auto market, and it also shows that in 2024, BYD will no longer be "merciful" to fuel vehicles, and in order to accelerate the conversion of oil to electricity, it will launch a "general attack" against joint venture fuel vehicles at the beginning of the year. Publish a collection of dragon cards to share millions of cash
Why BYD?
In the impression of many people, new energy vehicles are more expensive than fuel vehicles of the same level, and at most they are equal in oil and electricity, but this time BYD's two glory models have achieved "lower electricity than oil" and price reduction without reducing allocation. Why can BYD do it?
The first is the core cost advantage.
In 2023, BYD will have a total of 302 annual sales440,000 units, a year-on-year increase of 619%, not only the annual sales champion of China's auto market, but also the global new energy vehicle sales champion. The annual sales volume of more than 3 million not only set a record for Chinese automobiles, but also made BYD the first Chinese auto company to enter the world's top 10 annual sales.
Matching the growth of sales, BYD's huge R&D investment, with a cumulative total of more than 100 billion, more than 90,000 R&D engineers, and 11 major technology research institutes, BYD has accumulated a huge and systematic "technology fish pond", and has applied for more than 6,700 patents in 2023 alone.
On the surface, it is the first war of products, but it is actually the system war of the industry. The large-scale effect and the advantages of the whole industry chain give BYD the initiative in product pricing. The super-large-scale sales volume coupled with its own cost control capabilities and strong technical strength have given BYD the ability and strength to show sincerity in the new car, give more benefits to consumers, and let consumers truly feel the dividends of BYD's development.
Promote the popularization of new energy vehicles
As a leader in new energy vehicles, BYD has been practicing its brand concept with practical actions.
The launch of 7The 980,000 Glory Edition model is a direct embodiment of this concept. As the first car company to achieve lower electricity than oil, plug-in hybrids are lower than fuel vehicles. This has also become a watershed and milestone in the development of the automotive category, further increasing the penetration rate of new energy vehicles, while consolidating and strengthening the dominant position of Chinese brands in the A-class car market. Lower cost of use, coupled with free auction and purchase tax reduction, so that fuel vehicles no longer have the best advantage in front of it, BYD's intention is obvious, so that more and more consumers can afford new energy vehicles, willing to buy new energy vehicles, so as to promote the popularity of new energy vehicles in the Chinese automobile market.
In the new energy vehicle market, BYD's influence and appeal are undoubted, the launch of the glory version of the model, further shows its strong technical strength and cost control capabilities, in addition to allowing consumers to buy better new energy vehicles with more real **, but also will promote the innovation and progress of China's new energy vehicle technology, drive the entire industry product upgrading.