The 2024 Spring Festival stalls are coming to a hot end. According to relevant data from the National Film Administration, the national box office during the Spring Festival holiday in 2024 (February 10 to February 17, 2024) will be 801.6 billion yuan, and the number of moviegoers was 16.3 billion, an increase of 18 percent at the box office and number of people during the Spring Festival holiday in 202347% and 2636%, all of which set a new record in the same period.
Jia Ling directed and starred in "Hot and Hot" with 27The box office of 1.8 billion became the champion of the Spring Festival. "Hot and Hot" tells the story of a depressed heroine who fell to the bottom of her life, rekindled her fighting spirit after a series of setbacks, and finally found herself through the boxing stage. The characterization and emotional expression of "Hot and Hot" that go straight to the heart have aroused the empathy of many audiences.
Douban netizens commented.
Hot and Hot is co-produced by Xinli Film and China Literature Film and Television, which is also the third time that China Literature Group has won a good start in the Spring Festival.
In 2021, Xinli Film cooperated with Jia Ling for the first time and produced the movie "Hello, Li Huanying", which won 541.3 billion yuan box office. "Hello, Li Huanying" was not only the dark horse of the Spring Festival that year, but also ranked third at the box office in Chinese film history. During the same period, the online drama "Son-in-law" produced by Xinli Media and China Literature Film and Television became the first hit drama of the year, and after its broadcast, it broke the record of the fastest popularity on the platform to exceed 10,000. At the 2021 Asian Academy Creative Awards, "The Son-in-law" won the "Best Comedy Programme". "Son-in-law" is adapted from the same name of the starting point Chinese website of Reading Wen**, in addition to film and television dramas, there are derivative works in animation, movies and other fields.
In 2022, "This Killer Is Not Calm", which was jointly produced by Xinli Film and China Literature Film and Television, won with 26The box office of 2.8 billion yuan won the runner-up in the box office of the Spring Festival stalls that year. "This Killer Is Not Calm" moved the audience off the screen, and "The World" moved the audience on the screen. "The World" is adapted from Liang Xiaosheng's name of the same name**, which is also produced by Xinli Media and China Literature Film and Television, and attracted more than 37.1 billion viewers**, setting a new high in the 8-year ratings of this schedule, and the Douban score is as high as 84 points.
The Spring Festival works produced by China Literature have not only achieved a bumper harvest on the silver screen, but also blossomed at home and abroad.
Recently, Sony Pictures and Xinli Media officially announced the global distribution cooperation of "Hot and Hot", which is the first mainland film that Sony Pictures does not participate in the production but buys the global distribution rights. Previously, Sony Pictures also purchased the English remake rights of "Hello, Li Huanying". "Son-in-law" has also been broadcast in South Korea, Japan, Malaysia and other countries and regions, and has achieved enthusiastic responses. Among them, Malaysian Astro was the first overseas TV channel to broadcast "Son-in-law", and after a week of broadcasting, it ranked second among the new dramas broadcast in the same period. Previously, Disney bought the overseas broadcast rights of "The World".
Boutique and internationalization are also the two key directions of China Literature's future layout. It is reported that Hou Xiaonan, CEO and President of China Literature, mentioned in the 2024 New Year internal letter many times about high-quality and internationalization, and pointed out that promoting full-link IP development and global operation based on high-quality products will be the two fulcrums for China Literature to explore new growth. Hou Xiaonan also said in the internal letter that the Internet content industry has opened a new growth track, and high-quality content is the best traffic and can bring a longer commercialization space. In addition, the export of online articles, short dramas, IP and other content proves that there are still a large number of overseas incremental markets that have not yet been satisfied, and the breadth of internationalization will determine the new ceiling of China's Internet content industry.