Going home first and then traveling has become a new mode of Spring Festival vacation
New fashion for the Spring Festival: go home first and then travel, a festive time for family affection and travel integration.
With the change of the times, people's lifestyles are also quietly changing. Especially in the traditional Chinese festival of the Spring Festival, a new type of vacation mode is quietly emerging - "go home first and then travel". This new model not only reflects people's cherishing of family affection, but also shows the diversified pursuit of leisure methods by modern people.
"Go home first and then travel" has become a popular choice for the Spring Festival holiday. According to data from China National Tourism Network, the number of people traveling during the Spring Festival in 2024 has increased by 15% compared to previous years, showing the strong momentum of this trend. This new vacation model not only satisfies people's traditional desire to go home for reunion, but also provides people with the opportunity to go out and relax during the Spring Festival.
According to Wang Dongdong, director of the Institute of Tourism Big Data and Intelligence of the China Tourism Academy, the vacation mode of "going home first and then traveling" is the most suitable way to vacation during the Spring Festival. He said that this model not only reflects people's desire for family reunion, but also reflects the diversified needs of modern people for leisure methods.
According to Qunar data, the number of air tickets and hotel bookings on the first and second days of the Lunar New Year in 2024 increased by about 25% compared with the same period in previous years. The first day of the Lunar New Year is mainly the peak of homecoming, and people return to their hometowns to reunite with their relatives and spend the festive season together. The second day of the Lunar New Year ushered in the peak of travel, and many people chose to go out and relax after enjoying the good time with their families.
A survey by China Youth Daily also showed that more than 65% of respondents said they would choose to travel during the Spring Festival. Of those, about 54 per cent would choose to go home for a reunion. This data further proves that "go home first and then travel" has become the mainstream choice of the Spring Festival holiday.
At the same time, cross-regional travel has also become a new trend. In the past, people mostly chose to visit near their homes or around their hometowns. But now, with the convenience of transportation and people's pursuit of new things, more and more people are choosing inter-provincial or inter-regional destinations. From the mainland to Hong Kong and Macao, from the south to the north, cross-regional travel has become the choice of more and more people.
The rise of this new vacation model not only provides people with more leisure options, but also promotes the prosperity of tourism. With the increase in the number of tourists, the number of ticket bookings for major scenic spots has also increased significantly. From south to north, from east to west, tourist attractions around the country have ushered in the upsurge of Spring Festival tourism.
In addition, the vacation model of "go home first and then travel" has also led to the development of related industries. Industries such as air tickets, hotels, catering, and tourism services all ushered in a business peak during the Spring Festival. This not only provides more employment opportunities for people, but also promotes the prosperity of the local economy.
In general, "go home first and then travel" has become a new model for the Spring Festival holiday. This model not only satisfies people's traditional desire to go home and reunite, but also provides people with the opportunity to go out and relax during the Spring Festival. At the same time, it also reflects the diversified needs of modern people for leisure methods and the pursuit of new things. With the popularization and development of this model, it is believed that the Spring Festival will be more colorful, joyful and warm in the future.