Buying New Year's goods from the second-hand platform Xianyu, is there still a way to do it this year?
Go home and wear new clothes during the Spring Festival, if someone tells you that the clothes were bought in Xianyu, you don't have to cast sympathetic eyes. Because people are likely to buy brand new**, it may be cheaper.
Today's second-hand platform Xianyu, not only a lot of new **on sale,** is often cheaper, some shy young people come here to shop, "face" and "lining" have.
The reason why there is an ultra-low price on Xianyu seems to stem from the diversity of the supply of goods, among which the "employee discounts", "year-end benefits", "platform discounts" and "factory direct sales" stand side by side, and the ** of each faction is low enough.
The reason why these wild road sellers are gathering in Xianyu seems to be because of the large number of users and relatively loose rules, but the uncertainty of platform transactions and after-sales has also put buyers to the test.
Nowadays, young people are taking over from their parents and gradually becoming the main force in buying New Year's goods. In this way, it is not a good thing to go to a second-hand platform to celebrate the New Year.
The end of the year is approaching, and after the young people who are wandering outside return home, they can't escape the soul torture of their parents, relatives and friends: How much money did they make this year? Wearing new clothes and shoes, and pulling a cart full of New Year's goods is the best answer to this question.
However, it is not easy for many young people to make money, and how to "spend small money and do big things" has become a compulsory course for them before the holiday. For this reason, many people have become shopping "liver emperors", repeatedly comparing prices on different e-commerce platforms, and the brand-new products on the second-hand platform Xianyu have gained the most attention.
For example, a Jack Jones Year of the Dragon sweatshirt, Tmall*** is priced at 279 yuan, and the seller on Xianyu sells for 175 yuan, which is 104 yuan cheaper than Tmall.
On the other hand, a pair of Anta Water Flower 3rd generation sneakers, the lowest price on Pinduoduo is 125 yuan, and someone on Xianyu sells for 88 yuan, which is 37 yuan cheaper than Pinduoduo. In this regard, the seller said: "The benefits issued by the company are fixed in size. ”
During the Chinese New Year, when visiting relatives and friends, nut gift boxes are hard currency. On Xianyu, there is a seller to auction the nut gift box, a 2265-gram gift box of three squirrels, Tmall*** is priced at 228 yuan, and the agent auction ** only costs 90 yuan, which is 138 yuan cheaper than Tmall.
at the same time,In the field of large household appliances,55Inch Xiaomi TV,Jingdong Xiaomi's official store price1599element,Xianyu has a full** price tag1150element,Cheaper than Jingdong449element。
Pan Ge found that compared with other e-commerce platforms, the first-hand goods on Xianyu, from small clothes, shoes, digital, to home appliances, home decoration, and bags, seem to be very advantageous.
For example, the Jack Jones seller mentioned above said to Pan Ge: "The Year of the Dragon sweatshirt is brand new**, because I have Jack Jones** discounts, so many people take the goods from me." ”
At the same time, Xiao Li, a friend of Brother Pan, also said: "Some of the gifts I brought to my relatives this year were taken from Xianyu, which saved about 500 yuan compared with the official ***." ”
Why is the first-hand commodity on Xianyu so cheap? Pan Ge communicated with a number of sellers and found that the core competitiveness of the first company stems from the variety of sources, which are mainly divided into four major factions:
First of all, there is the "employee discount pie". Some brands of goods will have discounts for employees, so some people do ** and auction on behalf of Xianyu to earn some extra money.
For example, Pan Ge found in Xianyu that some Apple employees used internal discounts to help others with **官网 products. A seller said: "There are roughly two kinds of employee discounts, 75% off for your own use, 85% off for relatives and friends, and a few hundred yuan for service fees if you want to buy." ”
Previously, Pan Ge also mentioned in "Uniqlo**, how many people are thieves", mentioning that Uniqlo employees have a 7% discount on buying clothes, but there is a limit of 2000 4000 yuan per month.
Secondly, there is the "year-end welfare". The prizes and benefits issued by the company at the end of the year are not used by some workers, so they are sold without opening the package.
For example, a Xianyu seller said: "The company won a TV at the annual meeting, and it was inconvenient to bring it back to his hometown, so it was sold at a low price locally." ”
There are also sellers on Xianyu who have no physical goods on the shelves. Seller Komatsu said: "The benefits issued by the company will be cleared at the end of the year, and if you need New Year's goods or rice flour oil, tell me the address after placing the order, and ship it directly to JD.com." ”
Brother Pan found that when searching for "annual meeting gifts" in Xianyu, all kinds of big-name good things would appear, and the party who was shy in his pocket couldn't wait in an instant.
Third, it is the "platform preferential pie". Some netizens have discounts on other e-commerce platforms and help others place orders on behalf of others to earn income.
The seller, Ah Hao, told Brother Pan: "I have a JD plus member here, and I can help you buy things at a member price, without charging a handling fee, just to earn Jing Dou." ”
In addition, there are some netizens who live overseas and help people on Amazon and eBay, taking advantage of being in a foreign country to open up another income channel.
Finally, there is the "factory direct faction". Some factory direct sales of goods, suffering from the lack of ** in other e-commerce platforms, also have to come to Xianyu to try their luck.
Pan Ge searched for "factory direct sales" in Xianyu and found various types of brand new goods, and the competitiveness of some commodities was not lost to the wholesale holy land 1688.
In this way, there are many sellers of Xianyu Shangye Road, as long as they are willing to look carefully on it, it is easy to find low-priced and good things.
Why are so many wild road sellers willing to gather in Xianyu? Pan Ge found that there seemed to be two reasons:
First of all, the platform has a large number of registered users.
Relevant data show that today, the number of registered users of Xianyu has exceeded 500 million, of which 43% are post-95 and 22% are post-00; Among the registered users, 100 million people posted trading products, and the number of products posted exceeded 1 billion.
Secondly, there are relatively loose review and trading rules.
For example, it is difficult to approve the transaction mode of employee ** and proxy auction on other e-commerce platforms, and some sellers with convenient conditions can only choose to come to Xianyu to realize resources.
However, the wild road sellers on Xianyu not only "knocked down" the goods, but also made the quality of the goods and after-sales uncontrollable.
For example, netizens bought a printer before the Dahua Festival, and after installing the test print, they immediately confirmed the receipt, but after two days, they found that they couldn't turn on the machine, and after a few days of pulling back and forth with the seller, the other party said that they could send things back for repair, but the printer that was re-sent had more damage on the back cover.
On the other hand, Pan Ge sold a drone in Xianyu before, and the buyer would not use it after receiving the goods, so he sent a message to Pan Ge in Xianyu, but Pan Ge did not reply to the message in time, so the buyer groped for his own operation, and as a result, the drone's blades were broken, and then he complained to Pan Ge for a long time.
In this way, although the goods on Xianyu are cheap, they are not suitable for everything; Some products that need to be used for a long time in the future, or need to be timely after sale, need to think twice before buying Xianyu.
Not only that, if you want to find good things on Xianyu smoothly, you also put forward requirements for the buyer's "eyesight".
Pan Ge found on platforms such as Xiaohongshu and Douyin that some buyers encountered sneak attacks on high-imitation goods after shopping in Xianyu; There are also people who buy so-called "brand new" goods, which are actually refurbished.
Although the shopping risk may increase a lot when buying things on Xianyu, there are still many people who flock to it in the face of absolute low prices.
Nowadays, young people are gradually taking over from their parents and mastering the "purchasing power" during the Chinese New Year.
At the same time, in order to continue to attract young users, Xianyu also launched various activities before the Spring Festival, so that the platform and users can achieve "two-way running".
For example, Xianyu opened the first New Year's Festival this year, with card coupons, trendy toys, cultural toys, and games as the main categories, and launched "digital New Year's goods" and "cultural New Year's goods", so that young people's dopamine and endorphins are constantly secreted.
For physical New Year's goods, an employee of Xianyu told Brother Pan: "Approaching the end of the year, the search volume of Xianyu's last New Year's goods has doubled, and the transaction volume has increased by more than 200% year-on-year." ”
In fact, the reason why young people are crazy about Xianyu before the festival is not only to save money to buy good things, but also because of the second-hand platform Xianyu, which is the embodiment of a low-carbon and environmentally friendly lifestyle.
As the most important festival of the year, the Spring Festival stimulates consumption, but also causes a waste of resources. New Year's gifts are often expired when they are wandering around the house.
Different from the consumption concept of their parents, today's young people seem to pay more attention to resource utilization, and buying New Year's goods on Xianyu not only allows them to have the pleasure of "picking up cheap", but also can get a sense of accomplishment in resource reallocation.
After all, extravagance and waste have never been the main purpose of the Spring Festival, and harmonious coexistence with family and society is the true meaning of our New Year.