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Recently, a Weibo post of "spending 1.3 million to help my daughter become an Internet celebrity for 2 years without success" rushed to the hot search.
The reason was that a woman surnamed Wu in Jiangsu wanted her daughter to be packaged as an Internet celebrity, so she entrusted the matter to a team of men surnamed Chen who claimed to have connections in the entertainment industry, and paid 1.3 million yuan.
The team of men surnamed Chen filmed 125 projects, 28 urban themes**, 8 original songs and an MV for Ms. Wu's daughter, and the effect was not satisfactory after uploading them to the online platform.
The woman surnamed Wu took Chen's team to court and demanded a refund of the 1.3 million yuan paid.
As soon as the news came out, it immediately aroused heated discussions among netizens, and some people commented that Internet celebrities need the right time and place to become famous, and no one is missing;
Some people say that they can't get an Internet celebrity after spending so much money, and it seems that they are not suitable for taking the road of Internet celebrity; Some netizens said that it is better to invest the money spent, and it can still be heard.
However, with the hot search, Ms. Wu is now much more popular than her daughter, which is also a kind of "compensation" to some extent.
With the advent of the era of the "Internet celebrity" economy, more and more young people have begun to squeeze into this Vanity Fair, eager to try and prepare for a piece of the pie, hoping that they can also ride the wind of the times and become the helmsman standing at the forefront of the times.
There are ** reports, in the career orientation survey for new graduates, there are as many as 616% said they would consider new industries such as online celebrity live streaming.
Indeed, there are endless Internet celebrities who become popular every day, and it seems that it is very simple to become famous, and the Internet celebrities update and iterate so fast that they don't know these new Internet celebrities if they don't go online for a few days.
Not to mention the packaging companies behind the Internet celebrities, once they smell the possible popular newcomers, they will immediately press on what persona, "CP", and sad experience will all be pressed, and create a three-dimensional all-round and long-lasting popular Internet celebrity, whether it is a pet fan or a fan abuse, in the end, it is just to bring goods to solid powder.
In the last century, the American Pop Art master Andy Warhol said: "Tomorrow, everyone can be famous in 5 minutes".
The emergence of Internet celebrities fully embodies this sentence, with the rise of short **, everyone can become a "reporter" since the ** era.
Whether it is true facts or disguised scripts, more and more curious plots appear in people's field of vision, and the protagonists in those stories have become popular people and have embarked on the road to fame with half-truths and half-truths.
More and more young people are beginning to fantasize that those who are on the opposite side of the ** will not be able to be themselves one day? In fact, becoming an influencer is far from being as simple as they think.
First of all, for ordinary people, becoming an Internet celebrity means exposing all their privacy to the public eye.
Someone once complained that being a blogger is to exchange your privacy for traffic, and spread out everything you have for others to comment.
No matter what others say, we can't be angry, who let us eat this bowl of rice, at this time, anyone with a glass heart can't bear it.
For example, the preschool teacher Peach, who was popular because of a children's song "Dig Dig Dig", was exposed to self-harm at home before, saying that the road to Internet celebrity was not as simple as she thought.
There is also the police officer Lao Chen, who used to promote anti-fraud, because he became popular for promoting anti-fraud with others, and he resigned to become an Internet celebrity after the popularity came up, and then the popularity became lower and lower and gradually faded out of people's field of vision.
I cried in the live broadcast room because my family was cyberbullied before, but it was not very popular.
There are also Internet celebrities who rely on swords to go to the edge when they become popular, their own behavior is sensational, they become popular by filming vulgar plots, and even make up fake scripts to win attention, and the final outcome will not go long.
For example, the big Internet celebrity "Er Donkey" on the previous short ** platform, who became popular by filming humorous jokes, began to pose in order to win more traffic, fabricated false plots, and even had black-related plots, which caused panic among the masses and was ** by the platform.
In the face of interests and money, more and more people abandon integrity, morality and true feelings, unscrupulous means in order to pursue traffic, and even do not hesitate to break the law and commit crimes, and embark on the road of no return, which is the sorrow of individuals and the sorrow of the times.
More Internet celebrities are more like a flash in the pan, traffic is easy to get and more volatile, and most of the reasons for "losing fans" are the collapse of their personalities.
For example, in the previous Li Jiaqi incident, although he has been popular for many years, as the head of the live broadcast, he can enter the public eye because of the many benefits in the live broadcast room and the true feelings when bringing goods.
And "Collapsed House" is to let fans see what he really looks like after he becomes popular, empathizing with capital, and not considering it from the perspective of fans.
The eyebrow pencil of 79 yuan is just the appearance, and the real reason is that "the personality collapses", and the original intention is lost.
For influencers, words and actions are very important.
If ordinary people want to become Internet celebrities, they must first become a "commodity", a public good that is customized according to the needs of fans and wins the public's affection.
Becoming an Internet celebrity means to carry out all-round transformation of the body and mind, and assume several times more social responsibility than ordinary people can bear, your words and deeds, every move will be scrutinized and discussed, and your family, friends or people around you will be pulled out to discuss because of you.
In the era of Internet celebrities, traffic is like a huge ** cage, trapping you in it for people to watch.
Knowing this, do you still dream of becoming an influencer?
Dream of being the "person" in the cage who is not called a person but a commodity?