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The cooperation between Messi and J&T Express has sparked widespread attention and criticism, and users have expressed anger and dissatisfaction with the matter. However, the company's response gave a sense of arrogance and disregard for user opinions, which further angered users, leading some users to even choose to refuse the delivery and cut off contact with J&T Express. This series of events directly led to a sharp increase in the share price of J&T Express, and the company's market value evaporated.
J&T Express is a courier company that has suffered a serious crisis in the Messi incident. What seemed to be an opportunity to cooperate with international football superstars turned into a concentrated outbreak of users' dissatisfaction with the company, which plunged J&T Express into a whirlpool. Users were disappointed with the company's response, and some even expressed their refusal to cooperate with the company.
In the face of user resistance and questions, J&T Express issued a clarification statement, denying that the company's official account responded to the incident. However, this response did not quell the dissatisfaction of users, but instead provoked the anger of many more users. **It is generally believed that J&T Express's response appears to be slow and lacks maturity and responsibility to respond to the crisis. Users are dissatisfied with the company's response and feel that the company is not taking users' opinions and feelings seriously.
J&T Express's official response has greatly reduced its image in the public's mind. Users were not only outraged by the company's arrogant attitude, but also disappointed by the company's speed of response. It is generally agreed that a company of this size should have a more mature and responsible PR team to deal with unexpected events. However, J&T Express's response was like a turtle, making users question the company's image.
J&T Express's response to this crisis is generally considered insufficient by the majority of users. The company's response was slow to quell user anger quickly. This crisis has taught J&T Express a lesson, reminding the company that it must improve its ability to respond to emergencies. PR teams need to be more sensitive to monitor trends, and quickly develop and implement crisis PR plans to protect the company's reputation and market value.
In crisis management, J&T Express needs to reflect on the ability of its public relations team. The PR team should be able to catch the trend quickly and accurately, and take timely steps to respond to it. The crisis has also reminded companies that they should strengthen their training on crisis management and improve the professionalism and resilience of their PR staff.
The crisis of J&T Express has sounded the alarm for enterprises. Emergencies can happen at any time, and every business needs to have a mature PR team to deal with the crisis. Only in this way can companies turn the tide in a crisis and protect their reputation and market value.
J&T Express has fallen into a serious crisis in the Messi cooperation incident. The company's official response was widely questioned by users, and it also had a negative impact on the company's image. The crisis is a wake-up call for companies to strengthen their crisis management and improve the capacity of their PR teams.
For enterprises, the ability to deal with crises is an important ability. Only by responding to emergencies accurately and in a timely manner can you protect your company's reputation and market value. The PR team needs to keep up with the times and keep up with the latest trends to protect the image and interests of the company.
Not only J&T Express, but every enterprise should realize the importance of crisis handling capabilities. By reflecting and summarizing, learning lessons, and improving public relations capabilities, companies can better respond to emergencies and maintain their image and market value.
We live in a highly information-advanced society, and a crisis can erupt from a single incident. As enterprises and organizations, we must think of the source and establish and improve the crisis public relations mechanism. Only in this way can we respond dignified and forcefully in the face of emergencies and protect our reputation and interests.
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