Recently, AVATR Technology officially said in the social ** comment area when interacting with fans that it will launch 4 extended-range power products in 2024.
AVATR is jointly built by Changan Automobile, CATL and Huawei, positioning itself as a high-end luxury brand, and currently has two new pure electric vehicles.
AVATR 11 Shell Financial Reporter Bai Haotian photo.
In terms of sales performance, AVATAR's monthly sales are basically maintained at about 3,000 units. Although it has received a certain degree of market attention, it has not become a hit like the ideal L series and the M series.
Ling Ran, an auto analyst, told Shell Finance that AVATAR's launch of extended-range products may be able to boost brand sales.
After the personnel change, the type of power will be expanded, and the sales volume of AVATR will usher in more possibilities.
AVATR has undergone several rounds of changes in recent times.
On December 13, 2023, Zhu Huarong, Chairman of Changan Automobile, will also serve as Chairman of AVATAR, and Wang Xiaofei, Vice President of Changan Automobile, will assist Zhu Huarong in the company's enterprise operation, major project promotion, and key business operations. At the same time, Chen Zhuo, vice president of AVATAR, was promoted to president.
This round of personnel changes is widely regarded as a manifestation of Changan Automobile Group's significant support for the development of AVATAR.
After the personnel adjustment, AVATAR's product technology has also been further expanded, and the extended-range model has been "ready to come out".
AVATR 12 Figure official website of the company.
Changan Automobile currently has two sets of hybrid technologies, plug-in hybrid and extended-range vehicles, the former is mainly used in brands such as UNI and Auchan and is known as IDD, and the latter is mainly used in Deep Blue Automobile, known as "super range extender".
In terms of sales volume and volume, Deep Blue Automobile's current performance is better than UNI and Auchan. At the same time, the extended-range power also has the advantages of lower cost, higher reliability and lower maintenance cost. Ling Ran said that after AVATR applies range extender technology, combined with Huawei's high-level assisted driving, intelligent cockpit, CATL's battery technology and Changan Automobile's car-making technology, it may have more competitive advantages in terms of model richness, product price and applicable people.
The importance of AVATR to Changan Automobile is very high. "As long as AVATR needs it, Changan Automobile will give full support, ask for money for money, people for people, and technology for technology." On November 12, 2023, Zhu Huarong, chairman of Changan Automobile, publicly stated at the launch conference of AVATR 12.
Ling Ran believes that behind the deep binding with CATL and Huawei, and Zhu Huarong personally taking charge, it shows the importance of AVATR to Changan Automobile's brand upward.
However, at present, AVATAR's sales performance is not outstanding among luxury brands, and the monthly sales of 3,000 units are certainly not satisfied by Changan Automobile Group, which sells one million vehicles a year.
The hybrid market has a broad prospect, but it remains to be seen how much the final sales of the brand will increase.
At present, the new energy vehicle market is advancing in parallel. Sales of both electric and hybrid models are growing. Feng Xingya, general manager of Guangzhou Automobile Group, said in an exclusive interview with Shell Finance reporter that the new energy vehicle market will continue to develop in 2024, and the sales growth rate of hybrid technology will be higher than that of pure electric vehicles.
Cui Dongshu, secretary general of the passenger association, said that the wholesale sales of new energy passenger vehicles in China are expected to reach 11 million in 2024, with a net increase of 2.3 million, of which plug-in hybrid models and extended range models will become the main driving force for the growth of the new energy vehicle market.
AVATR 12 Figure official website of the company.
In the context of the promising prospects of hybrid technology, AVATR chose to expand the technical boundaries and launch range-extender models on the technology of pure electric models.
At present, the price of AVATAR's product AVATR 11 has reached 300,000 yuan, and if the cost of the battery is reduced and a relatively low-cost range extender is added, the price may also be expected to further decrease.
One of the important reasons for the rapid growth of sales of Dongfeng Automobile, which is also a representative brand of independent high-end, and Zhiji Automobile, a subsidiary of SAIC, is that the product has decreased to a certain extent compared with before, so that users feel that it is more cost-effective.
Ling Ran said that if high-end new energy brands want to continue to grow in the market, there will be more opportunities to embark on the road of pure electric + hybrid.
However, for the brand, one more technical type of product, from research and development to chassis tuning, internal design, and production line adjustment, is a process of fine polishing and cost investment.
After the introduction of AVATAR's new power technology, the increase in sales is a high probability event, but how much the range extender can bring to the brand still needs to be continuously observed on product strength and market reputation.
Beijing News Shell Financial Reporter Bai Haotian Editor Wang Jinyu Proofreader Wang Xin.