Huawei mobile phones, with their excellent performance, innovative design and high-quality user experience, have won the love of consumers around the world. However, compared to other brands of phones, Huawei phones tend to appear higher. So, why are Huawei phones so expensive? This article will analyze in detail from the following aspects.
We need to understand Huawei's R&D investment in mobile phones. Huawei has always been a company with technological innovation as its core driving force, and invests a large amount of money in R&D every year. It is understood that Huawei's R&D investment in 2019 reached 131.7 billion yuan, ranking second in the world. These investments are mainly used for the research of new technologies, the research and development of new products, and the exploration of new processes. It is precisely because of these continuous investments that Huawei has been able to make a series of important breakthroughs in 5G, AI, chips, and other fields, bringing more competitive products to consumers. Therefore, to a certain extent, the best quality of Huawei's mobile phones is a return to R&D investment.
The manufacturing cost of Huawei mobile phones is relatively high. In the production process of Huawei mobile phones, the selection of raw materials and production processes are very demanding. For example, in terms of screens, Huawei uses OLED screens, which cost more than ordinary LCD screens; In terms of processor, Huawei's mobile phone is equipped with its self-developed Kirin chip, which has excellent performance and power consumption, but its production cost is also relatively high. In addition, Huawei mobile phones also use high-quality materials and technologies in terms of exterior design, camera module, battery, etc. All of this makes Huawei's mobile phone much more expensive to manufacture than other brands of mobile phones, making it relatively expensive.
The quality requirements of Huawei mobile phones are very strict. To ensure the quality and reliability of our products, Huawei has established strict quality inspection standards and processes during the production process. From the procurement, production, assembly of raw materials to the delivery of finished products, they need to go through a number of strict quality inspections. These test items include: electromagnetic compatibility test, RF performance test, environmental adaptability test, durability test, etc. Only products that pass these tests will be allowed to be marketed. Such a quality control system will undoubtedly increase the production cost of Huawei mobile phones, which in turn will lead to an increase in their selling prices.
Huawei mobile phones also have a high investment in after-sales service. Huawei provides consumers with a comprehensive range of after-sales services, including warranty, repair, replacement, and returns. The provision of these services requires a professional after-sales team and a perfect after-sales service network to support. In order to meet these needs, Huawei has established a large number of after-sales service centers across the country and trained a large number of professional and technical personnel. These investments will also be reflected in the price of Huawei phones.
The brand value of Huawei's mobile phones is also an important factor affecting it. As a world-renowned technology company, Huawei's brand value has been widely recognized. When consumers buy Huawei mobile phones, they are not only buying an electronic product, but also buying a guarantee of trust and quality. Therefore, the best style of Huawei mobile phones is also a reflection of its brand value to a certain extent.
The reason why Huawei mobile phones are expensive is mainly because of its high investment in R&D investment, manufacturing costs, quality requirements, after-sales service, and brand value. It is these investments that have enabled Huawei mobile phones to stand out in the global market and become one of the first choices of consumers. Although the ** of Huawei phones is relatively high, in the long run, these investments are crucial to improve product quality and user experience. Therefore, buying a Huawei mobile phone is not only a consumption behavior, but also an investment behavior, an investment in Chinese technology.