In Massive, we replicate the premium program mainly to further explore different creative possibilities and reach a wider target group on the basis of the original plan. Here are the steps and recommendations:
1. Determine the object of replication: the high-quality plan
First, it's clear that you're replicating a plan that performs well, consumes a lot, and has a good ROI. These are usually high-quality programs that have demonstrated strong volume potential.
Among the huge thousands of rivers, the characteristics of the premium plan mainly include:
1.CTR and ROI: A premium plan should have a CTR that is close to or higher than the average CTR of the account, while delivering a high ROI. Specifically, a plan is considered a premium plan if it has a CTR that is close to or higher than the combined CTR of the account, generates orders and has a high ROI.
2.Consumption and Ordering: If a plan's CTR is below the combined CTR, but its consumption exceeds the bid or consumes less than the bid and no orders are issued, the plan is generally considered inferior and is recommended to be closed promptly.
3.Observation period performance: For plans with high click-through rate but low consumption and no orders, it is recommended to observe the data for three days. If the ROI is still low after three days, the program should be closed.
4.Other factors: A good plan should also consider whether it can effectively reach its target audience and whether it will consistently produce good results.
In short, judging whether a plan is high-quality requires a comprehensive consideration of multiple factors, combined with actual goals and circumstances.
2. Steps to replicate the Qianchuan Plan
After finding the baseline that needs to be copied in the Qianchuan background, click the "Copy" button to operate.
If you need batch operations, you can use such asThousand housekeepersand other auxiliary tools, supporting functions such as one-click copy, batch copy, and ad group copy. Can a huge amount of Qianchuan be placed in batches? What kind of tool is Qianchuan Butler? 
During the replication process, you can customize and adjust the targeting, bidding and other settings according to your needs, so as to facilitate diversified replication for high-quality plans and improve delivery efficiency.
3. Monitoring and adjustment.
Once you've replicated a plan, keep an eye on its health and make adjustments accordingly. For example, if a program isn't performing well, try adjusting its orientation or materials to improve your running capacity.
4. Precautions.
1.During the replication process, you should try to keep the settings of the original plan unchanged unless there is a clear need for optimization. Adjusting the settings may affect the performance of the planned runs.
2.It is advisable to replicate the premium plan on a regular basis to get the most out of the premium assets and reach a wider target audience.
3.If you find that the replicated plan is not effective, you may need to adjust the settings of the original plan or replace it with other replicated objects.
Overall, copying a premium plan is an effective scaling strategy to make better use of high-quality assets and improve ad performance. In practice, it is necessary to flexibly use various methods and strategies according to their own situations and goals.