Recently, on China's social platform, the personal account of football superstar Messi has become the center of the storm. The Argentine star, who was once known as the "Magician of the February Dynamic Incentive Plan on the Green Field", has aroused strong dissatisfaction among Chinese fans due to a series of recent events, resulting in his social ** account once being "besieged and fallen" by angry netizens, and even a large number of fans calling for refunds.
On February 4, Messi and former teammate Suarez did not appear in a high-profile friendly match, which formed a huge gap with the expectations of many ticket-buying spectators, igniting the anger that some fans had been building up for a long time. Subsequently, Messi's performance at the press conference of the Miami International Japan Tour disappointed some fans, who pointed the finger at Messi, believing that he failed to fulfill the responsibilities and obligations of a professional player.
And in the past few months, Messi's relationship with Chinese fans has also experienced twists and turns. In May 2023, the official Weibo of Paris Saint-Germain Club was met with a collective fan group for some reason**, although Messi took the initiative to apologize at the time, but the turmoil on the Chinese social ** platform did not seem to have subsided. When his personal account was attacked on a large scale, many emotional fans even appealed for a "refund of tickets", showing extreme dissatisfaction with the performance of Messi and his team.
This series of events has caused Messi's image in China to suffer an unprecedented impact, and the good reputation that has been accumulated is facing a severe test. The fierce reaction from many netizens not only reflects their high expectations for Messi and the team he plays, but also reveals the fragility of the relationship of trust between sports stars and fans. For Messi, how to win back the hearts of Chinese fans and regain their respect and support through practical actions has undoubtedly become an important issue to be solved.