Recently, the movie "Hot and Hot" caused an uproar because of the mention of Jia Ling losing 100 pounds in the publicity. Some netizens accused the filmmaker of "excessive marketing", believing that this move was an insult to the audience's IQ. But what is the truth? In today's increasingly fierce film and television publicity, how should we view this phenomenon?
As a well-known comedian, Jia Ling's body changes have always been the focus of public attention. The weight loss of 100 pounds mentioned in the promotion of "Hot and Hot" is undoubtedly an astonishing number. However, whether this figure is true and whether it is suspected of exaggeration has become the focus of controversy.
In fact, Jia Ling herself has said on many occasions that she is working hard and has achieved remarkable results. Judging from the public **and**, her figure has indeed changed significantly. However, whether you have really lost 100 pounds still needs specific medical certificates and public data to support.
In the film and television industry, publicity and distribution is the key to the success of a work. If a good work is not effectively promoted, it is likely to be buried in a sea of film and television works. Therefore, filmmakers often use various means to attract the audience's attention.
Publicity is not without a bottom line. If the filmmaker deliberately exaggerates the facts or even creates false information in order to attract attention, it will not only damage the rights and interests of the audience, but also have a negative impact on the healthy development of the entire industry. Therefore, film and television publicity should follow the principles of truthfulness, objectivity, and fairness, not only to attract audiences, but also to respect facts.
In addition to the publicity issue, the quality of "Hot and Hot" itself is also the focus of the audience's attention. Some viewers think that the script of the film is mediocre, thin, and lacks depth and creativity; And some viewers think that the content of the film is genuine, the actors perform well, and it is worth watching.
We believe that this issue should be viewed dialectically. On the one hand, as a comedy, the first task of "Hot and Hot" is to make the audience happy and relaxed. If it is able to do this, then it can be said to be a success. On the other hand, comedy is not without depth and substance. A good comedy should not only make the audience laugh, but also make the audience think about life and feel life in laughter. Therefore, whether "Hot and Hot" is genuine or not still needs to be tasted and judged by the audience themselves.
In the face of the controversy and criticism of "Hot and Hot", we should maintain a rational and objective attitude. On the one hand, we should respect Jia Ling's efforts and achievements, and give her enough support and encouragement, regardless of whether she has really lost 100 pounds; On the other hand, we should also call on the filmmakers to follow the principles of truthfulness, objectivity and fairness in their publicity, and not to damage the rights and interests of the audience and the healthy development of the industry in order to attract attention. At the same time, as an audience, we should also improve our aesthetic level and discernment ability, and choose those film and television works that really have connotation and quality to support.
The controversy and criticism of "Hot and Hot" let us see the problems and challenges of publicity and distribution in the film and television industry. Only by returning to truth and rationality can we make this industry develop in a healthier and more orderly manner.