The exchange of north and south, the staggering of east and west, family visits, New Year's customs tours, ice and snow tours, and check-in tours ......New forms of tourism are emerging, and urban and rural tourism is also booming. In addition to the traditional return to their hometowns for the New Year, more and more Chinese choose to enjoy the Spring Festival holiday in the form of tourism, enjoy the beautiful scenery of other places, taste different foods, feel different cultures, and experience different New Year flavors. Xinhua News Agency reporter Chen Qibao Photo by Xinhua News Agency reporter Feng Yuan, Xu Xiaoqing, Deng Ruixuan.
It is this year's beautiful scenery and the spring of thousands of purples. Appreciating the great rivers and mountains of the motherland and feeling the beauty of nature and humanity has become an important way for people to celebrate the Spring Festival. Trendy gameplay, activated folk customs, "cross-season travel" and "outbound travel" have become popular ......The Spring Festival cultural tourism market is full of vitality.
"Tide" gameplay attracts people.
During the Spring Festival, the city stroll, which focuses on "reading architecture", is heating up in Shanghai. Zhou Weihong, deputy general manager of Shanghai Spring International Travel Service (Group), said that the company's daily strolling activities have attracted a large number of tourists to check in, and everyone is very interested in the architectural display projects along the way.
Visiting the Spring Festival Flower Market is an important traditional project for Guangzhou citizens to celebrate the Spring Festival, AR interaction, light show, metaverse flower market, etc., make the flower market more technological and cultural. "Let the old city rejuvenate and the old tradition show new characteristics, and I hope that the tradition of 'Xinghua Street' can be passed on from generation to generation. Chen Yu, full-time deputy director of the flower market office of Yuexiu District, Guangzhou City, said.
In the "Gui Faxiang" store in Tianjin Ancient Culture Street, twist has a variety of flavors, novel packaging, and pays attention to nutritional balance, and there is an endless stream of customers. "Now the twist packaging is beautiful and the taste is rich, and I want to take some back to my family to taste. Ms. Li, a tourist from Hebei, said.
Zhang Wenying, an associate researcher at the Tianjin Academy of Social Sciences, said that in recent years, many "time-honored brands" have actively carried out digital transformation and become popular on live broadcast platforms, achieving "youthfulness" in terms of products, services and marketing models.
In Shenzhen, BYD's "Yunbus" rail transit attracts many tourists to come for a test ride, and tourists can walk into the control center of Yunba Line 1 to explore the mystery of "unmanned driving"; In Xi'an Tang Furong Garden, a drum performance "Drum" that combines sound and light technology and innovative choreography of imitation Tang music and dance makes the audience feel that the ancient "symphony" is also trendy ......
Zhang Yan, director of the Cultural Tourism Research Center of the Shaanxi Academy of Social Sciences, said that these innovative projects show the traditional culture, historical culture, and regional culture, especially the emergence of new forms such as immersive experience, national tide cultural creativity, and interactive performance, giving new ways to celebrate traditional festivals.
Folk intangible cultural heritage is "lived".
In the 12 o'clock theme block of Chang'an, Xi'an, intangible cultural heritage items such as shadow puppetry, paper-cutting, and dough sculpture were unveiled. "With the popularity of traditional culture and the entry of intangible cultural heritage items into the scenic area, tourists from all over the country can appreciate and experience the charm of Ansai paper-cutting. Ansai paper-cutting artist Hu Xiaoxiang said while guiding tourists to cut out the zodiac dragon.
Guo Yi, director of the Zhejiang Provincial Intangible Cultural Heritage Museum, said that making folk customs and intangible cultural heritage "live" can make people feel nostalgia and family affection in the New Year's customs and awaken collective cultural memory.
In Tianjin Ancient Culture Street, the number of tourists entering the Yangliuqing Painting Shop has increased significantly, and the sales volume has increased significantly. Liu Yue, president of Yang Liuqing Painting Society, introduced that in recent years, a number of cultural and creative products developed by the painting society have "gone out of the circle", and classic elements such as traditional "fat dolls" have a new "life".
Yongqingfang, Liwan District, Guangzhou, with a 25-meter-long dragon-themed installation and 300 Chinese New Year lanterns, has attracted many tourists dressed in traditional costumes to check in. Activities such as intangible cultural heritage embroidery, Cantonese opera headdress making, and Xiguan folk culture carnival bring joy and laughter to citizens and tourists.
On the eve of the Spring Festival, the north and south main streets of Jiaojiang District, Taizhou City, Zhejiang Province are fully open to the public, in an old house in the old street, the exquisite Taiwan embroidery clothing made by Lin Xia, the inheritor of Zhejiang provincial intangible cultural heritage Taiwan embroidery and the master of Chinese arts and crafts, interprets the oriental charm between tradition and fashion, and receives special attention from tourists.
Visiting temple fairs, visiting gardens, enjoying lanterns, lion dances, fireworks shows and other 'New Year's flavor' folk activities are the 'obvious attraction' of Spring Festival tourism. Dai Bin, president of the China Tourism Academy, said that especially those projects that highlight the vitality of traditional culture and fashion allow tourists to appreciate the beauty of culture and enhance cultural self-confidence.
"Cross-season travel" and "outbound travel" are in full swing.
On the outskirts of Changchun, Changchun Ice and Snow Xintiandi is brightly lit. Wang Xinxin, a tourist from Anhui Province, and his family came to Jilin for the New Year this year, "playing in the snow, enjoying lanterns, taking pictures, and jumping ......It's so much fun. ”
Changchun continues to create distinctive ice and snow cultural tourism products and characteristic tourism consumption scenes, and has built 148 ice and snow sculptures, 113 outdoor ice rinks, and 47 ice and snow playgrounds on the market, attracting many foreign tourists.
With more abundant tourism products and services, the tourism industry will be integrated with the advantageous industries in the Northeast region, so that tourists can have a better experience. Xin Benlu, director of the Key Laboratory of the Ministry of Culture and Tourism of Jilin University, said.
On the banks of the Pearl River, tourist Qiao Jiawei and his party of four shared lunch by the floor-to-ceiling windows, and this year he took his family from Hebei to Guangzhou for the New Year to feel the warmth of the south.
Food, accommodation and transportation feel very hot, we booked a table here half a month ago, to experience Guangzhou food. Qiao Jiawei said.
With the increase in visa-free countries and the resumption of international flights, Chinese tourists are enthusiastic about outbound travel.
Ms. Huang, a Shanghai citizen, and her family embarked on a flight to Singapore on the first day of the Lunar New Year. She told reporters that there are plenty of flights between Shanghai and Singapore, and Singapore has implemented a visa-free policy for Chinese tourists, where the climate is good and there are many attractions, which is very suitable for family travel.
BEIJING, Feb. 15 (Xinhua) --
Qinghai**" 2024-02-16 3rd Edition: Domestic News).
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