Recently, the news of the decline in the TV start-up rate has been overwhelming, and it seems that the TV category is about to leave life. But is that really the case? In the hustle and bustle, we can find that television, as the bearer of visual arts, has irreplaceable significance, and our pursuit of television itself has not decreased, but is still improving.
Getting bigger and bigger TVs.
Chinese families are diligently pursuing the "big" pursuit of TV.
This "big" is reflected in two aspects,One is the brand"big",That is, the so-called row noodles,An international brand TV is placed in the living room,That's quite a face,Electronic products at the forefront of the scientific and technological trend not only instantly fill the style of the living room,It also highlights the owner's high-end taste。 The other is the "big" size, a survey report by Toubao Consulting shows that the average size of sales in China's TV market has continued to rise for many years.
In fact, Chinese families' demand for TV size and big brands has been on the international front line.
For example, every year during the New Year, whether it is North Drift, Shanghai Drift, or all kinds of drifting, the New Year always has to be reunited across thousands of mountains and rivers, and order a big TV for the family on the Internet. On the night of Chinese New Year's Eve, several generations sat in front of the TV, and the "Spring Festival Gala" has long become a circle of memories in the annual rings of the years.
According to data from Lotu Technology, throughout 2023, the annual sales of Mini LED TVs in the Chinese market will reach 920,000 units, an increase of more than 140% from 2022. As we all know,Mini LED TV is produced by Samsung and a few leading manufacturers in China,Its average selling price is basically more than 8000 yuan,In the actual purchase,There are many users who throw 100,000 gold,What you want is a different "row" from others。
And in terms of average size, judging from the data, the proportion of sales of 75 inches and above last year was 265%。Although it has not yet occupied an absolute advantage,But the trend is already obvious,These viewers took the lead in starting the "living room big screen strategy",This size of TV will become the mainstream of the living room just around the corner。
The reunion of the Spring Festival Gala is just an opportunity, for Chinese families, when the needs of life continue to increase, it has become a must to have a TV with a larger screen and a better brand in the living room.
Technologically strong Samsung.
Evolving in the changing times and providing users with an excellent audio-visual experience has long been the ultimate consensus for the development of the TV industry.
From CRT to LCD, plasma, and then to today's OLED, Mini LED, the technological progress of TV is obvious to all, and from 2006 onwards, until today, it has been the top TV sales in the world for 17 consecutive years.
Moreover, according to the data of the third quarter of 2023, the international authoritative research agency OMDIA, Samsung TV continues to lead the global market, especially in the high-end market of more than 2500 US dollars, with a market share of 62%, ranking first.
More than half of the world's high-end users choose Samsung, which is unimaginable in any other industry. How did Samsung become the number one in the world and remain so far?
The answer is clear on paper - the core lies in Samsung's continuous investment and breakthroughs in technological innovation. This is not a piece of cold knowledge: Samsung is one of the very few brands in the world that can completely realize the independent design and production of the entire industry chain from chips to screens.
Let's take the latest Mini LED and OLED products as an example,From a technical point of view, briefly describe how Samsung uses technology to "lead" the global TV market in large size and large rows.
Compared with traditional LCD TVs, Mini LED has the advantages of lower power consumption and longer life, and also has a breakthrough in light mixing distance, brightness and contrast.
What is Mini LED? The scientific name is sub-millimeter light-emitting diodes, which are between 50 and 200 microns in size, roughly the size of ten white blood cells. You can think of it as a small light bulb that is invisible to the naked eye, and through its combination of light and dark, a variety of pictures can be displayed on the TV screen. Arrange more "small light bulbs" on the same panel, and you will get a more moving picture, which means beauty.
However, to get the perfect visual experience, the first step is to stuff the "small bulb" into the panel, and the more critical technology is the backlight control. Generally speaking,Ordinary mini LED TV will divide the entire screen into several partitions for control,Realize hundreds of pieces on a panel of tens of inches"Subcontracting to the home"It is already a very powerful technology。 But Samsung is an order of magnitude higher than others in terms of the number of partitions, and the improvement in data has brought a jump in picture quality.
When the picture is clearly displayed, how to make the "shade always appropriate" at the edge of the line of the picture is another technical task, which involves a term called "light control accuracy".
At present, the industry's prevailing accuracy standard is 12bit, and the burrs on the edges are no longer visible to the naked eye, while Samsung is a bit of a pusher, its standard is 14bit, and it has also achieved this specification on its Neo QLED 4K series QN85Z launched last year.
In fact, only when you have experienced the 16384th brightness of 14bit, and then look at the 4096th brightness of 12bit, you will find that although the progress of technology is invisible, we can really feel the improvement in the picture.
And when the advanced panel is combined with the 98-inch super size and 8K ultra-high-definition resolution, the king of the machine Samsung QN990Z was born. In front of a huge screen of more than two meters, the picture is completely visible, and the visual effect is very shocking.
On the other side of Mini LED, OLED TV products are equally eye-catching. Moreover, in addition to the advantage of being large, Samsung has added two major characteristics: thin and black.
Samsung's OLED S95Z TV has an overall thickness of only 1At 1 cm, it was able to achieve such a striking thinness, mainly because of its OLED panel. As a self-luminous material, it does not require a backlit panel, so it can have this magic performance in thickness.
Of course, looking at the entire OLED TV field, there are very few products that can be as thin as SamsungS95Z. Moreover, the QD-OLED panel of S95Z is also unique, and ordinary OLED products will have the problem of image quality attenuation after long-term use. However, Samsung not only solves the problem of OLED life, but also achieves higher brightness and higher color gamut with minimal light energy loss, supplemented by the blessing of quantum dot technology, so that Samsung's OLED products also have the capital to stand out from the crowd.
It is also with this exclusive technology,SamsungS95Z has become the world's first OLED TV to obtain international PANTONE (Pantone) color certification,DCI-P3The color gamut range has reached99.9%, which is the quality of being more "black" as mentioned earlier.
If the screen display is the embodiment of Samsung's hard power, then the processor hidden behind it is its soft power.
Samsung's Neuron Quantum Dot Processor can be called the intelligent brain behind TV,It is a revolutionary technology that integrates artificial intelligence deep learning into TV picture quality improvement,It is precisely because of its existence,Samsung has the confidence to dominate the global TV market。
It is reported that this chip allows the TV to simulate the way the human eye processes the depth of field, focusing on the details that the audience pays the most attention to. For large-screen TVs, clarity and noise control have always been a challenge. But with Samsung's Neuronal quantum dot processor, none of this is a problem.
Its AI image enhancement technology can analyze images frame by frame, intelligently reduce noise, and maintain picture details and text clarity, elevating ordinary quality content to ultra-high-definition image quality close to 4K or 8K, so that users can experience the feeling of being there.
Experience is king at Samsung.
Wang Xiaobo said that life is a natural sound, and you need to listen attentively. The same is true for the TV industry, where as we stand at the crossroads of the future of audiovisual experiences, Samsung points in a new direction: experience is king.
As a global technology giant, Samsung TV is not limited to pure technological innovation, but the natural integration of products and technology, putting the user's all-round experience first, allowing TV to be combined with consumers' lifestyles, redefining the experience-centric product design philosophy, and establishing a strong brand moat.
The pursuit of audiovisual experience never has boundaries, just like our infinite love for life. Spring Festival reunion, everything is peaceful, in this festive moment for Chinese all over the world, turn on Samsung TV, and watch a more wonderful world with your family.