Changsha Evening News, Changsha, January 31 (Reporter Liu Jieping) The Spring Festival is approaching, and the shopping malls in Changsha's major business districts are becoming more and more colorful, and all kinds of "check-in points", New Year's markets, and discounts have appeared, setting off a prosperous and festive atmosphere.
Take advantage of the Spring Festival Gala IP to welcome the New Year.
Come to Changsha and watch the Spring Festival Gala! Changsha "happy to mention" CCTV Spring Festival Gala for the first time. In the past two days, the "three halls and one hall" at the intersection of the Xiangjiang River and the Liuyang River at the location of the Changsha branch venue has been disguised, full of dynamism and youthful atmosphere.
Taking advantage of the big IP of the Spring Festival Gala, businesses have launched special activities such as the Spring Festival Lantern Festival and the 100-meter fireworks waterfall to attract attention.
Beichen Delta Joy City, which is close to the water, is commercial along the river and has taken advantage of the opportunity to create the Changsha New Year Lantern Festival. Dozens of groups of giant lanterns complement each other with the magnificent river scenery. While consumers check in and take pictures, they can also enjoy the "Spring Festival Gala Limited Edition" light show on both sides of the river. At the main entrance and L1 North Atrium, Joy City also created the first exhibition of the National Tide New Year installation art exhibition "Everything is Brilliant" Hao Cai Long Hunan, with 4 major check-in exhibition areas and a 20-meter giant Hao Cai Dragon, which sincerely welcomes consumers from all over the country with the exhibition meaning of "Come to a good color head, everything is brilliant".
The Spring Festival is an important embodiment of the excellent traditional Chinese culture, how can there be no intangible cultural heritage to make a New Year. Backgammon Star City World will "zoom in" in advance this weekend. "We will unlock the flavor of the Chinese New Year in the lively fireworks. According to the relevant person in charge of BBK Star City Tiandi, the public will enjoy the traditional intangible cultural heritage fireworks fire dragon and the 100-meter fireworks waterfall in the outer square at the same time, and the scene is very spectacular. There are also Spring Festival couplets and blessing word delivery at the scene, and the ceremony is full of sense to welcome the New Year.
The New Year market gathers popularity.
The flavor of the New Year often starts from the "market", in addition to buying New Year's goods, you can also play and entertain. At this time, the red lanterns and red ornaments in the sky are matched with a whole row of festive New Year's goods in the aisle, which directly takes everyone into the atmosphere of the New Year's market in advance.
On January 31, the Yunda Hui "Everything is Happy" New Year Theme Market opened wonderfully, and the scene was filled with a strong festive atmosphere, attracting many citizens to participate enthusiastically. Intangible cultural heritage women's books, traditional sugar paintings, rock sugar gourds, hand-made lanterns ......Citizens buy and eat while shopping, and experience the strong Spring Festival folk culture. Consumers can also redeem exclusive New Year gifts for the Year of the Dragon through interactive games. "During the Spring Festival, from the New Year's goods market to cultural activities such as Chinese New Year folk customs, Sichuan opera face changing, folk music performances, to interactive activities such as lion dancing and spring festivals, Hema New Year flower market, Yundahui Shopping Center provides consumers with a diversified and immersive shopping experience. ”
The bustling market is the most popular area of the mall. Sand Boat Outlets presents a different "Yaji Chinese Year" for the public. Zhumen Yellow Wall, Dragon Teng Lion Leap, Calligraphy and Painting Couplet, Pingtan Opera, Intangible Cultural Heritage Hunan Embroidery ......Sand Boat (Changsha) Outlet has built an antique "auspicious compound", which is created through immersive ancient scenes, so that consumers who come to the mall to shop seem to travel through time and space, and make a beautiful vision for the New Year while appreciating and appreciating the intangible cultural heritage.
Discounts** give benefits.
Wearing new clothes for the New Year is a custom of Chinese to welcome the New Year, which means that everything is renewed and the new year is blessed. Buying new clothes for the Chinese New Year is one of the important New Year's goods that people buy. Walking into the Youa Outlets, it was crowded with customers, and many customers were shopping for new clothes.
In order to compete for the most important sales season of the year, major supermarkets have rolled up their sleeves and riveted their strength. "The whole site is folded", "Red envelope giveaway", "3 times points gift" ......The discounts in the mall are one by one, and there are many patterns.
The shopping malls under Youa Group not only have ultra-low discounts for various brands, but also big red envelopes. As long as you shop over 224 yuan, you can participate in the scene for free with a small ticket**, 9999 yuan lucky red envelopes, 5 grams of gold bars, amusement park tickets and other grand prizes.
The check-in point of Hisense Plaza's "Penfolds New Year" attracted citizens to take pictures. During the Spring Festival, shopping malls launched department store products with a reduction of 150 yuan for every 600 yuan; **The first gram is 499 yuan, and the maximum derogation for the second gram is 50 yuan (limited to more than 5 grams), and the inlaid K gold is reduced by 200 yuan for every 600 yuan; Members buy cosmetics buy 1 get more and other profit-making activities.
Spend the holidays and cool down with hot winter clothes. Times OutletsTimes Outlets are as low as 1 fold for down, cotton clothes, and coats, and 3 folds for many luxury bags such as Coach and Pinko. Winter clothing has entered the final liquidation stage, the discount is at its lowest, and now is the best time to sell.
The New Year also brings a new round of home appliance buying boom. "For example, the customer flow in the store has increased significantly in the past two days, and our electrical appliances have been discounted**, and the sales of household ** air conditioners, floor heating, water purification and other pre-products, as well as floor scrubbers, dishwashers, car refrigerators and other goods are obviously on the rise. The relevant person in charge of Tongcheng Electric Super *** located in Dongtang told reporters that during the Spring Festival, a full reduction, **, etc., were arranged, and there were many discounts.