Japanese brick-and-mortar stores counterattack e-commerce, why is my country defeated? Netizens revealed the real reason
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Introduction: When you step into a brick-and-mortar store in Japan, you will be attracted by the unique atmosphere and get a completely different shopping experience. In stark contrast, brick-and-mortar stores in China have gradually lost their luster and have been replaced by e-commerce. Why have brick-and-mortar stores in Japan been able to gain a foothold in the wave of e-commerce and dare to "wipe out"? The reason behind this is far more than we expected. This article explores the unique attraction of Japanese stores from two perspectives: the comparison of transportation speeds between the two countries, the comparison of quality experiences, and the cross-border exchanges between the two countries.
Two different speeds, electric and flint.
China has entered the era of e-commerce, and the development of the logistics industry is amazing, it is like the pulse of a city, in a fast and fast way in the rhythm. I almost lost the "waiting". However, brick-and-mortar stores in Japan are a particularly slow and casual way. Here, every purchase is an experience, and you can spend half a day slowly experiencing the texture of each item, chatting with the staff, and experiencing the etiquette of buying. Here, time seems to slow down, no more impetuous, but like a poet who knows how to appreciate life. Such a contrast is like lightning and leisure. In Japan, speed and efficiency are kings, but Japan pays attention to "slowing down" and "quality of life".
Expansion: China's leading position in e-commerce, and its fast logistics services are undoubtedly a highlight. Press the order, you can get the thing you like the next day, such a fast service, people feel more convenient and satisfied. Behind the efficiency, however, is a sense of urgency. Shopping became hurried, commonplace, and not even polite at all. In stark contrast, Japanese stores stand out for their slow-paced, meticulous consumer experience. Here, time seems to be infinitely extended, and shopping becomes a pleasure, an experience of life. You can spend half a day inside, perusing the details of each item, chatting with the salesperson, or spending weeks trying to get what you want. Such a casual consumption experience focuses on the process of shopping, not just the pursuit of the product itself. In this atmosphere, everyone has the illusion of detachment from the complexities of life.
Quality experience, more texture than pixels.
China's e-commerce**, all kinds of products are like goblins jumping out of the big screen, seducing people's full feelings with high-definition pictures and dazzling images. But can digital images really arouse our hearts? Does it make us feel the texture, smell and weight of the product? In stark contrast, Japanese stores offer a completely different quality experience. You can touch this skirt with your own hands, feel the texture of this skirt, wear it on your body, and feel how well this skirt fits. You can open the book and immerse yourself in the strong smell of books, or you can take the teacup and touch it to feel its texture and weight. The tactile pleasure is much stronger than that of digital products.
Expansion: China is the world's largest e-commerce marketplace and is currently working to create a touch consumer experience. Although high-definition images and images can allow people to have an intuitive understanding of the shape and appearance of the product in front of the computer, it is not as good as the real physical experience. In brick-and-mortar stores in Japan, you can touch things with your hands, feel the texture of things, wear them on your feet, and feel the close-fitting feel of clothes. Open the book, smell the faint smell of ink, hold the teacup, feel its weight and texture. The tactile pleasure is unmatched by digital displays. On this platform, people don't just look at it and buy something, it's more of a personal experience. This kind of quality experience allows people to get rid of the virtual digital world and truly experience the realism of the product.
A mix of cultures, not just buying and selling.
In Japan, a brick-and-mortar store is not just a place to trade, but a miniature cultural center, each with its own unique history and spirit. You might find a coffee shop in a bookstore on the corner or some crafts on display in a clothing store. They are not only a commodity, but also an art of life and a cultural experience. In this kind of shop, shopping becomes an exploration and experience of life. Each product has its own story, and each purchase is a different culture. Such a blend of cultures can not only give people material satisfaction, but also spiritual pleasure.
Expansion: For e-commerce in China, efficiency and convenience are our goals. With the push of a button, you can have the courier deliver what you want. However, there are some key things that we may miss in the process. This is the story of the commodity and the creativity of the producer, and buying is not just a kind of purchase and purchase action, but a kind of cross-border communication and integration. At the same time, brick-and-mortar stores in Japan are also promoting "crossover" as a large part. Each store has its own unique history and spirit, and they are not just a place to sell goods, but a miniature cultural center. In such a store, you may find a coffee shop on the corner or crafts on display in a clothing store. This kind of cultural integration has made people change from simple buying and selling to the ** and experience of goods. Each product has its own story, and each purchase is a different culture. This kind of cultural integration can not only give people material satisfaction, but also spiritual pleasure.
The conclusion is that the speed of logistics between the two countries, the quality of experience, and the integration of cross-border cultures show that brick-and-mortar stores in Japan have their own unique appeal. Different from China's e-commerce trend, Japan's e-commerce centers focus more on slowness and comfort in the consumer experience, more on the texture and quality of products through touch, and more on cultural integration and communication. It is precisely because of such a special consumer atmosphere and experience that Japan's physical stores can gain a firm foothold in the wave of e-commerce and dare to "kill" e-commerce. This is a great inspiration for our consumer culture and physical stores, and it is worth reflecting on our consumer culture, reflecting on the future of physical stores, bringing customers a better consumption experience, and making them brilliant again in the world of e-commerce.
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