In 2023, BYD's sales will reach 302440,000 units, a year-on-year increase of 618%, not only achieved the target of 3 million units set at the beginning of the year, but also won the annual sales championship of Chinese automobiles and the global sales of new energy vehicles. BYD's sales target for 2024 has different theories, one is that BYD has set a sales target of 4.5 million units in 2024, and another is that BYD has set a more aggressive sales target of 4.5 million to 5 million units in 2024. In any case, BYD has been very powerful in the past two years. BYD, which has already achieved a first-mover advantage, will greatly enrich its product line in 2024, launch intensively, and strengthen its own front, just like Volkswagen, which was in the limelight ten years ago.
A few days ago, BYD brand 8 new cars**, these 8 new cars will be launched in 2024, concentrated in 10-250,000 yuan, let's take a look in turn.
Corvette 07 is the sister model of BYD Tang New Energy, a mid-size SUV in the ocean network, and the first SUV of the brand's ** series. The current price is 2028-28.980,000 yuan, the current sales volume is not ideal, ** is bound to reduce the price significantly, and improve the configuration and optimize the details.
The Hiace 07 is a sister model to the Song L, a sporty mid-size SUV that was created by a design team led by BYD's global styling director Wolfgang Egger and adopts marine aesthetics. In terms of power, the new car will be offered in three power forms, of which the two-wheel drive version will be provided with 230 kW and 170 kW electric motors respectively, and the four-wheel drive version will have a maximum power of 160 kW and 230 kW respectively.
The Hiace 07 is simple and fashionable in terms of exterior design, and is equipped with advanced configurations, such as the Eye of the Gods intelligent driving system, which not only provides excellent driving performance and flexible handling, but also shows BYD's strength in intelligence.
Compared with Han New Energy, the sales of seals with similar prices are not ideal, and there is a certain situation that they are not popular. **The specific information of the dolphin has not been announced, but it can be expected that it will make a big compromise for the sake of sales, including a significant increase in cost performance and a downward adjustment**.
Qin L positioning is higher than Qin PLUS, lower than Han New Energy, belongs to an A+ class car, the length, width and height are 4830 * 1900 * 1495mm, wheelbase 2790mm. As a comparison, the body size of the current Qin PLUS model on sale is 4765*1837*1495mm, and the wheelbase is 2718mm. The appearance of Qin L is a manifestation of BYD's intensive product launch, just like the Sutar and Lingdu between Volkswagen's A-class and B-class models.
It is reported that the two plug-in hybrid versions launched in the early stage are expected to have a pure electric range of 60km and 90km.
The Seal 06 is regarded as a sister model of the Qin L, and the positioning of the two cars is similar.
Song Pro has added a new sister model called Coral, which is operated by Ocean Network. For reference, the BYD Song Pro DM-i is a plug-in hybrid model, with a pure electric range of 59km and 85km under WLTC working conditions, and the Song Pro DM-i is equipped with DC fast charging and VTOL mobile power station, which solves the pain points of the original 51km (NEDC) version with short battery life, no fast charging and no discharge. Song Pro DM-i Champion Edition focuses on "entry is high configuration", and many practical configurations will be put into the door model, such as: panoramic sunroof; 3D panoramic transparent image; 6-way power seat for the main driver; Dual-zone automatic air conditioning, etc., is a model with ultra-high cost performance.
The Dolphin is a pure electric small car, with a length, width and height of 4125*1770*1570mm, a wheelbase of 2700mm, and the current price is 1168-13.980,000 yuan. It is reported that the Champion Edition is mainly aimed at power upgrades, and will be equipped with independent rear suspension, in terms of appearance, the side of the new car adopts a new style of low-drag wheels, which is one of the biggest changes between the Champion Edition model and the current appearance, in addition to the new car will also provide rear privacy glass and a new Atlantis gray exterior color. Considering that Yuan UP is also about to be listed, there will be surprises in the ** of the Dolphin Champion Edition, and it is likely that it will be sold from about 100,000.
Song PLUS is BYD's sales leader, with the total sales of this model exceeding 420,000 units in 2023, accounting for 14% of BYD Group's total sales. The 2023 model was launched in June 2023, and it is bound to usher in a facelift this year, and the facelift will be large.
It is worth mentioning that due to some reasons, the first series of IPs of the marine network in the future may be uniformly adjusted to the marine biology series IP. In addition, the Dolphin Champion Edition will be launched in February, and the Hiace 07 EV is expected to be launched at the Beijing Auto Show.
BYD's sales are bound to increase after the intensive launch of products in 2024, because it is easier for consumers to choose the model they want. At the same time, BYD is also in full swing to carry out intelligent research and development, including but not limited to intelligent cockpit and intelligent driving, by the end of 2024, BYD's intelligence can make significant progress, and then the competitiveness will be improved. However, BYD's high-end intelligent part seems to focus on looking up to the Denza brand, and the BYD brand itself does not use much, which is a hidden danger, and consumers should also do it in detail before buying a car.