Recently, the authoritative ** Milestone in the cultural and tourism service industry released the MBI index ranking list in December, and Lavande Hotel ranked 699With a score of 91, it continued to top the mid-range hotel brand rankings.
It is understood that in recent years, the mid-range hotel brand ranking has been the most competitive list in the Milestone MBI rankings, and the brand index of the brands that have topped the mid-range hotel rankings is generally the highest among all categories of hotel brands. Lavande Hotels has reached a new high in the mid-range hotel rankings since reaching the top of the mid-range hotel rankings in November, and has further widened the gap with other brands, demonstrating Lavande Hotels' strong brand presence.
In the past 10 years, China's GDP has grown at an average annual rate of more than 6%, with significant growth in per capita GDP and per capita consumption. Lavande Hotel has a distinctive brand brand brand since its birth in 2013, which is rooted in the lavender-scented southern French summer, advocating the value proposition of "natural and free", aiming to provide consumers with a casual living space through natural elements, aromatic environment and the depth of free experience.
In addition to the in-depth portrayal of the brand, Lavande Hotel has adhered to product innovation in the past 10 years, and has carried out several iterations from quality advancement to texture upgrade, to the latest 3The 5th version of the product integrates the brand characteristics with the new aesthetic needs and accommodation needs, and builds a more simple and exquisite accommodation product. In the product framework built by innovative thinking, Lavande Hotel's fine control of details is more granular. In order to meet the core needs of consumers for the hotel such as sleeping well, washing well, using well, and being in a good mood, and in line with the value proposition of Lavande Hotel's "natural and comfortable", Lavande Hotel has created a 10-step series of free experience, including the freedom of choosing, the freedom of to, the freedom of seeing, the freedom of busy, the freedom of listening, the freedom of smelling, the freedom of washing, the freedom of playing, the freedom of sleeping and the freedom of eating. At the same time, it integrates detailed product supply in different links, soft lighting atmosphere, warm lavender fragrance, smart soundtrack, capsule perfume, sleep blanket, free drag, sleep T, etc., only from the perspective of consumers can the details of each experience be implemented.
This year marks the 10th anniversary of the Lavande brand, and we have seen the honing and growth of a high-quality mid-range hotel brand, and we look forward to seeing Lavande continue to stride into the new decade in the future.