In order to further strengthen the self-discipline of the industry, standardize the practice behavior of medical cosmetology institutions, improve the quality and level of services, promote the healthy and orderly development of the medical cosmetology industry, and create a safe and secure medical cosmetology consumption environment, on January 28, the signing ceremony of the "Industry Integrity and Norms Self-Discipline Convention" of Shanghai Social Medical Cosmetology Institutions was held in Shanghai Weilin Medical Cosmetology Hospital, and 11 outstanding medical cosmetology institutions selected by the association signed the self-discipline pact on the spot.
As the initiator of this signing ceremony, President Yan of Shanghai Association of Social Medical Institutions said that Shanghai is the leader of the national medical aesthetic industry, and hopes to "endorse" excellent medical aesthetic institutions through this honest signing ceremony, and also swears that the contest between "good and evil" in Shanghai's medical aesthetic industry has officially begun.
In recent years, China has become the fastest growing market for medical aesthetics in the world. According to the statistics of Deloitte China Consulting Management on China's medical aesthetic market in 2023, China's medical aesthetic market will achieve a growth rate of 20% in 2023, and the compound annual growth rate in the next five years will be between 20% and 30%, which means that China's medical aesthetic market has a scale of 300 billion.
However, although the scale of the medical aesthetic market is large, there are also many problems in the industry. For example, the low threshold of the industry, the uneven quality of personnel, and the unstable quality of service are also the fundamental reasons for many consumer rights protection cases. In addition, the market heat and industry supervision are relatively lagging behind, and a large number of non-compliant behaviors have caused chaos in the market and affected the image of the industry.
In order to curb the chaos of medical cosmetology, in recent years, the state has issued regulatory policies for the medical cosmetology industry, in order to promote the standardized development of the industry. In 2022, the policies of the medical aesthetic industry mainly focus on the management of medical institutions, advertising and publicity, and manufacturer and product management; In May 2023, the State Administration for Market Regulation and other 11 departments issued the "Guiding Opinions on Further Strengthening the Supervision of the Medical Cosmetology Industry", which mainly focuses on the access management of the medical cosmetology industry, the "shopping guide" behavior of medical cosmetology, strengthening medical cosmetology training, and distinguishing the boundaries between biocosmetology and medical cosmetology, and the regulatory policies of the medical cosmetology industry have been upgraded again.
Some industry insiders said that as the medical cosmetology market continues to heat up, the input of fresh blood has brought vitality to the industry, but there have also been many "pseudo-medicines" that deviate from the core of the medical cosmetology industry. It is necessary to know that the essence of medical cosmetology is always medical treatment, ignoring the improvement of medical level and service, and blindly pursuing marketing and promotion to obtain customers, it is inevitable to sacrifice the basics. Only by returning medical cosmetology to the essence of medical treatment and leading medical cosmetology with professionalism can we grow steadily in the adverse market and find a new inflection point for development in the fierce competition. The way to return medical cosmetology to medical treatment is to let good doctors come to the stage, consumers clearly understand the qualifications and characteristics of each doctor, and there will be no blind spots in medical cosmetology, and black medical cosmetology will have nothing to hide.