The stall only sells zongzi, with a daily income of 2,600 yuan! Uncover the complete recipe and business strategy behind the success.
In the busy alleys, there are always some seemingly ordinary but hidden small vendors, who stand out in the fierce market competition and achieve considerable profits by virtue of their unique skills and unique business strategies. Recently, a vendor who focuses on selling zongzi has attracted widespread attention, and he has achieved a daily income of 2,600 yuan with only a single product - zongzi. So, what's the secret of this vendor? What is the recipe for his zongzi? This article will reveal them one by one for you.
First, the potential and opportunities of the zongzi market.
As one of the traditional Chinese delicacies, zongzi has a long history and a wide variety of varieties. With the improvement of people's living standards and the change of consumption concepts, zongzi has become not only a holiday food, but has gradually become a delicacy in daily life. Therefore, the zongzi market has great potential and opportunities.
Second, the business strategy of successful street vendors.
Precise positioning: The vendor has identified its target consumers, i.e., customers who like traditional food and pursue healthy eating. Through an in-depth understanding of the needs and preferences of this group, he has successfully created zongzi products that meet the needs of the market.
High-quality raw materials: The vendor insists on using high-quality glutinous rice, mung beans, red beans, pork belly and other raw materials to ensure the taste and quality of zongzi. At the same time, he also pays attention to the freshness and seasonality of the raw materials to ensure the unique flavor of the zongzi.
Unique recipe: After years of exploration and practice, the vendor has summed up a unique set of zongzi recipes. His zongzi fillings are rich and varied, and the taste is layered, ranging from traditional salted egg yolks and pork belly to traditional classic combinations such as cheese and chocolate. This unique recipe makes his zongzi highly recognizable in the market.
Craftsmanship: In addition to high-quality ingredients and unique recipes, craftsmanship is also the key to the vendor's success. He mastered the skills and methods of making zongzi, and each zongzi was wrapped tightly and evenly, which was both beautiful and generous. This exquisite craftsmanship not only improves the quality of zongzi, but also increases customers' desire to buy.
Good reputation: By providing quality products and services, the vendor has established a good reputation among customers. Word of mouth from customers has made his zongzi vendor business more and more prosperous. At the same time, he is also good at using social channels such as social ** to promote and further expand brand awareness.
3. Complete zongzi recipe sharing.
In order to meet the needs of our readers, we asked the vendor about his recipe for zongzi. The following is the detailed production steps and raw material ratio of one of the classic bacon dumplings:
Ingredients: 500 grams of glutinous rice, 200 grams of pork belly, 6 salted egg yolks, 100 grams of mung beans, 100 grams of red beans, appropriate amount of mushrooms, appropriate amount of dried scallops, appropriate amount of shrimp, appropriate amount of salt, appropriate amount of light soy sauce, appropriate amount of dark soy sauce, appropriate amount of five-spice powder, appropriate amount of zongzi leaves, appropriate amount of cotton thread.
Steps]:
Soak the glutinous rice for more than 4 hours in advance, then drain and set aside. Cut the pork belly into medium-sized pieces and marinate with salt, light soy sauce, dark soy sauce and five-spice powder for more than 30 minutes. Mung beans and red beans are soaked in advance and cooked for later use. The mushrooms, scallops and shrimp are soaked in water and chopped separately. Cut the salted egg yolk in half and set aside.
Take a dumpling leaf and fold it into a cone, put an appropriate amount of glutinous rice at the bottom and compact, then put in the fillings such as pork belly, salted egg yolk, mung beans, red beans, shiitake mushrooms, dried scallops and shrimps, and finally cover and compact with glutinous rice. Be careful not to expose the filling to the surface of the rice dumplings.
Wrap the dumpling leaves tightly around the glutinous rice and filling, and tie them tightly with cotton thread. Put the wrapped zongzi into a pot and add water to boil, then turn to low heat and cook slowly. Depending on your taste, you can sprinkle some five-spice powder or drizzle some light soy sauce after cooking to add flavor.
Fourth, summary and outlook.
Through the above analysis, we can see that the reason why the vendor was able to stand out in the fierce market competition and set a daily income of 2,600 yuan is mainly due to his accurate market positioning, high-quality raw material selection, unique formula design, exquisite craftsmanship and good word-of-mouth communication and other factors. At the same time, we also believe that as long as we master the correct business strategy and production methods and put them into practice, we will be able to succeed in the fierce market competition.
However, the market is always unpredictable, and in the process of future development, the vendor will need to constantly adjust its business strategy and product innovation to adapt to the changes in the market and the changing needs of consumers. For example, you can try to develop more flavors and styles of zongzi to meet the taste preferences of different consumers; It can strengthen cooperation with online platforms to expand sales channels and increase brand awareness; You can also pay attention to the latest developments and technological development trends in the industry to continuously improve your competitiveness and innovation ability.
In short, although it seems simple to set up a stall and only sell zongzi, it contains a lot of business wisdom and successful experience, which is worthy of our in-depth study and reference. I hope that the sharing of this article can inspire and help the majority of readers, and I also look forward to more entrepreneurs being able to take the first step bravely in the future market competition and realize their dreams and goals!
Questions & Answers
Question 1:What are the main aspects of the potential and opportunities of the zongzi market?
AnswerThe potential and opportunities of the zongzi market are mainly reflected in the revival of traditional cuisine, the promotion of healthy eating trends, and the combination of festivals and daily consumption. With people's emphasis on traditional culture and the pursuit of healthy diet, zongzi, as a nutritious and culturally rich food, is gradually becoming a hot-selling product in the market.
Question 2: What are the vendor's successful business strategies?
AnswerThe vendor's successful business strategy mainly includes precise targeting of consumers, selection of high-quality raw materials, design of unique formulas, mastery of exquisite craftsmanship and establishing a good reputation. He creates products that meet the needs and preferences of the market through a deep understanding of the needs and preferences of the target consumers; At the same time, we pay attention to the quality and freshness of raw materials to ensure the taste and quality of zongzi; The unique recipe and exquisite craftsmanship make his zongzi highly recognizable in the market; Good word of mouth has further boosted the development of business.
Question 3: What is unique about the vendor's recipe for zongzi?
Answer: The unique feature of this vendor's recipe for zongzi lies in the richness and variety of fillings and the layered taste. He innovated on the basis of traditional fillings, incorporating fashionable elements such as cheese and chocolate to meet the taste needs of different consumers. At the same time, he pays attention to the combination of fillings and the harmony of taste, so that each zongzi presents a unique flavor and texture.
Question 4: How to make a classic salted pork dumpling?
Answer: To make a classic salted meat dumpling, you need to prepare glutinous rice, pork belly, salted egg yolk, mung beans, red beans and other raw materials, and mix them according to a certain proportion. First, the glutinous rice is soaked and drained in advance, and the pork belly is cut into chunks and marinated to taste; Then cook the mung beans and red beans for later use; Then take a dumpling leaf and fold it into a cone, put glutinous rice, pork belly, salted egg yolk and other fillings in turn and wrap it tightly; Finally, put the wrapped rice dumplings in a pot and cook them to enjoy. In the production process, it is necessary to pay attention to the quality and freshness of the raw materials, as well as the skills and methods of wrapping zongzi.
Question 5: What advice do you have for entrepreneurs who want to enter the zongzi market?
AnswerFor entrepreneurs who want to enter the zongzi market, I recommend first conducting sufficient market research and analysis to understand the needs and preferences of target consumers and the situation of competitors; Secondly, we should pay attention to product quality and innovation, and create products that meet market demand; At the same time, it is necessary to master exquisite craftsmanship and provide good service to win the trust and reputation of customers; Finally, we should be good at using social channels such as social ** to promote and expand brand awareness. In the process of starting a business, we must maintain patience and perseverance, and constantly learn and adjust our business strategies to adapt to changes in the market.
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