Refine RF8: A new era for Chinese brand MPVs.
On the last day of January 2024, the Ruifeng RF8 Zhiling Edition was officially launched in Songshan Lake, with a price tag of 16Starting from 990,000 yuan, the high-profile Ruifeng RF8 Hongmeng version has also started pre-sale at the same time. Under the current macroeconomic situation, the debut of this new car is like ushering in a warm spring breeze for those MPV potential user groups who seek "new" products, "stability" in life, and "complete" in use scenarios.
i.Fierce competition in the MPV market.
In 2023, the total sales volume of China's auto market will reach 2,17030,000 units, MPV sales increased by 15% year-on-year9%, showing strong growth in market segment demand. In particular, the rise of hybrid models of Chinese MPVs in the mid-to-high-end market, such as the Denza D9DM-i and Trumpchi M8, has clearly reflected consumers' demand for "high-end", "new energy" and "intelligent" MPV products.
ii.The history and innovation of the JAC Refine brand.
JAC Refine as the pioneer of China's MPV market, as early as 22 years ago, rolled off the assembly line of the first Refine MPV, creating a precedent for China's MPV. The brand image is deeply rooted in the hearts of the people, and in 2023, JAC Refine will focus on the intelligent technology that users can feel, know, use, and enjoy, and launch the first MPV-exclusive architecture of a Chinese brand - MUSE Co-creation Intelligent Electric Architecture. As the first model of this architecture, the Ruifeng RF8 is destined to have extraordinary strength.
iii.A demonstration of technical prowess.
The Refine RF8 excels in technology and becomes a leader in the industry. It is equipped with a number of industry-first technologies, such as Huawei's in-vehicle system, iFLYTEK Xinghuo cognitive model, 3DHT intelligent electric hybrid, etc. Through a total mileage of 2 million kilometers, including quality tests under various extreme conditions, the Refine RF8 has demonstrated value and strength that exceeds user expectations.
iv.The power advantage of strong "cutting in line".
In the current highly competitive market environment of plug-in hybrid MPV models, although the Refine RF8 does not have an advantage in terms of market time, it has successfully "cut the queue" with its unique advantages as the world's first 3DHT intelligent electric hybrid MPV. I adopt 1With 5TGDIDHE + 3DHT + dual motor scheme, Refine RF8 leads its peers in terms of power performance, handling experience, and comprehensive fuel consumption.
v.Intelligent driving and safety design.
Refine RF8 has unique advantages in terms of intelligence. Its Zhiling car machine system and Huawei car machine system provide users with double 123-inch HD smart screen and 156Inch Huawei smart screen free choice。 In terms of intelligent driving, Ruifeng RF8 is equipped with L2+ intelligent driving assistance system, which realizes the automatic lane change function of matching assistance assistance of the highway intelligent pilot NOP system, and provides consumers with a mainstream intelligent assisted driving experience.
vi.Flexible space design and comfort.
Refine RF8 is "unprecedented" in terms of space design. The MUSE architecture provides a flatter interior floor, allowing all seats to flexibly change the interior layout with matching independent long slides. The flexibility and comfort of the interior space provides passengers with more freedom of choice, whether it is a family gathering or a business reception.
vii.A holistic approach to security.
Refine RF8 takes safety into account in all aspects. In terms of passive safety, the world's most stringent safety standards have been adopted, including high-strength steel, which accounts for up to 717% cage body, one-piece hot-formed door ring, strength up to 1500MPa, etc. In terms of active safety, the Refine RF8 is equipped with a front and rear two-way AEB and driver fatigue monitoring system, providing more than 9 active safety features for the occupants.
viii.Summary and outlook.
Overall, the launch of the Refine RF8 marks a new era in the Chinese brand MPV market. As a representative of new energy, high-end and intelligence, Refine RF8 provides consumers with a reliable choice. It is not only a standout for the "old track", but also may become the "terminator" of those "high-pitched and shallow-rooted" latecomers. In the current wave of transformation of "new energy, high-end, and intelligent", Ruifeng RF8 shows a new style of Chinese brand MPV, injecting new vitality into this market. In the future, JAC Refine will continue to lead the development of Chinese brand MPVs and bring more exciting products to consumers.
ix.Looking forward to the future of the Chinese brand MPV market.
With the launch of the Refine RF8, the Chinese brand MPV market is about to usher in a new stage of development. This era is not only about technological innovation and product strength, but also about the overall improvement of the brand itself and a deep understanding of user needs. Through years of experience accumulation, JAC Refine has successfully created an MPV product that conforms to the modern trend and set a benchmark for Chinese brands. In the future, with the continuous development of science and technology, intelligent driving and green energy will become an important development direction of the Chinese brand MPV market.
x.Consumers' expectations and choices.
For consumers, the launch of the Refine RF8 is undoubtedly an exciting news. When choosing MPVs, consumers not only pay attention to their appearance and driving performance, but also pay more attention to intelligence and safety performance. With its excellent intelligent vehicle system and comprehensive safety configuration, Refine RF8 meets the multi-faceted needs of consumers for MPV. As a representative of a new era, Refine RF8 provides consumers with more choices, allowing them to make informed decisions based on their individual needs and values.
xi.A new chapter in the MPV of the Chinese brand.
In the past few years, the Chinese brand MPV market has experienced rapid development and achieved remarkable results. The launch of Refine RF8 is not only an affirmation of the past, but also a prospect for the future. It opens a new chapter for Chinese brand MPVs and revitalizes the market. In the future, we can expect more Chinese brand MPVs to innovate in terms of technology, design and user experience, presenting consumers with a more colorful automotive market.
xii.Epilogue.
The launch of the Refine RF8 marks a new era in the Chinese brand MPV market. At this moment full of opportunities and challenges, Refine RF8 has set a new benchmark for Chinese brand MPVs with its excellent technical strength, intelligent driving system and comprehensive safety design. In the future, we have reason to believe that with the continuous progress of science and technology, the Chinese brand MPV market will usher in a more brilliant tomorrow. In this era of change, consumers will usher in more exciting choices, and Chinese brand MPVs will become the pioneers of the times.