The Spring Festival is approaching, and the sales of small commodities are showing a blowout, in order to add the flavor of the New Year, Pinduoduo's data shows that paper-cutting, window flowers, lanterns, Chinese knots, etc. have become popular choices. Among them, the most eye-catching is the "Spring Festival couplets", which have become a hot-selling magnet for conveying the flavor of the New Year.
The "Dragon Element" has become the darling of this year's Spring Festival, not only the blessing couplets of the Year of the Dragon, but also the Year of the Dragon desk calendar, the dragon baby plush toys, the red underwear of the Year of the Dragon, and the Chinese knot ornaments of the Year of the Dragon, etc., which are on the list. Since January, the number of orders for some "dragon element" products has increased by more than 10 times year-on-year, especially in the household daily necessities category, accounting for more than 30% of the share.
In addition to the "dragon element" jewelry, New Year's flowers also ushered in a peak in sales, an increase of more than 60% over the same period last year. Categories such as fortune fruits, fortune bucket ornaments, silver willow and barley ornaments are highly sought after.
There are a lot of new ways to play during this year's Spring Festival. **The data shows that new Spring Festival couplets and interesting red envelopes have become sought-after goods, and blind box lottery red envelopes are not only interesting and fun, but also have social attributes, becoming the new favorite of young people to create a festive atmosphere. Spring Festival couplets are no longer limited to traditional blessings, and even appear on mobile phone cases and refrigerators, adding a lot of color to the New Year. This year, the main consumer group of New Year's goods has turned to the "post-95s" and "post-00s", who are keen to paste interesting Spring Festival couplets and compete to become the "focus figures" in the New Year.
What's more interesting is that the New Year's small products are not only sold well in China, but also exported to more than 100 countries overseas. AliExpress data shows that the overseas sales of the "New Year blind box" of the Guochao brand and the red envelopes, window flowers, lanterns, Chinese knots, Spring Festival couplets and other goods with the elements of the "Chinese Dragon" increased by 2% year-on-year6 times. In particular, the sales of related toys with "Chinese dragon" elements increased by 50 times month-on-month. Consumers in the United States, Spain and South Korea are most interested in buying "Chinese dragon" toys, with about 40% of dragon toys sold to these countries, while more than half of the red envelopes printed with elements of the Year of the Dragon are snapped up by consumers in the United States, the United Kingdom and France.
In general, this year's Spring Festival, the festive atmosphere of the "dragon element" has added a lot of color to shopping, and sales at home and abroad are booming. When choosing New Year's goods, I hope that everyone will choose products that meet their personal preferences and feel the strong flavor of the New Year together. In the new year, I wish you all a reunion and all your wishes come true! Finally, when you are ready to welcome the New Year, have you found your favorite "dragon element" products? Feel free to share your choices in the comment section!