CCTV *** The Spring Festival is approaching, and the sales of small commodities that add to the flavor of the New Year are growing, and Pinduoduo data shows that paper-cutting, window flowers, lanterns, Chinese knots, etc. have become more popular items for everyone. Among them, the best-selling is the "Spring Festival couplets", and people hope to convey the flavor of the New Year by sending the Spring Festival couplets.
"Dragon element" has become the new top stream of this year's Spring Festival.
The "Dragon Element" has become the new "top stream" of this year's Spring Festival, not only the blessing couplets of the Year of the Dragon, but also the Year of the Dragon desk calendar, the dragon baby plush toys, the Year of the Dragon red underwear, and the Year of the Dragon Chinese knot ornaments have become the top five best-selling Spring Festival peripheral goods. Since January, the number of orders for some "dragon element" products has increased by more than 10 times year-on-year, of which household daily necessities account for more than 30%.
In addition to the "dragon element" ornaments, the New Year's flowers, which create a festive atmosphere and symbolize good luck and auspiciousness, have also entered the peak sales period, an increase of more than 60% over the same period last year, and fortune fruits, lucky bucket ornaments, silver willow and barley ornaments have become the most popular categories.
New ways to play during the Spring Festival, young people compete to be "conspicuous bags".
There are also many new ways to play during this year's Spring Festival. **The data shows that the new Spring Festival couplets, fun red envelopes and other hot sales, blind box lottery red envelopes are interesting and fun, with social attributes, and have also become new props for young people to create a festive atmosphere. The Spring Festival couplets are no longer limited to poems and songs, but also have Spring Festival couplets on mobile phone cases and refrigerators, so that the "sense of ceremony" of the New Year is full. This year, the main consumer group of New Year's goods has changed to "post-95" and "post-00", and young people have pasted interesting Spring Festival couplets and competed to be "conspicuous bags".
New Year's small products are sold to more than 100 countries overseas.
We also found a phenomenon that New Year's flavor small products are not only popular in China, but also sold overseas. AliExpress data shows that the "New Year Blind Box" of the Guochao brand, as well as the red envelopes, window flowers, lanterns, Chinese knots, Spring Festival couplets and other goods with the elements of "Chinese Dragon" are sold to more than 100 countries overseas, and the sales volume has increased by 2% year-on-year6 times. Among them, the sales volume of toys related to the "Chinese dragon" element increased by 50 times month-on-month. Consumers in the United States, Spain and South Korea are the most fond of "Chinese dragon" toys, about 40% of dragon toys are sold to these countries, and more than half of the red envelopes printed with elements of the Year of the Dragon are bought by consumers in the United States, Britain and France.