Dingjiaoone original.
Author |Wang Lu.
Edit |Wei Jia.
Quadruple wages and daily wages of 1,000 yuan, these soaring figures are the real income of many cleaners in Beijing, Shanghai, Guangzhou and Shenzhen. Even with such a high salary, the major domestic companies are still clamoring for the lack of aunts.
Now the number of orders is more than double the usual amount, there are too many customers to be busy, and I work with my staff, and I don't have time to eat lunch every day. Xiao Wu, the head of a small housekeeping company in Shanghai, said that this state has lasted for almost a week, and it is estimated that it will continue until a day or two before Chinese New Year's Eve.
Less than half a month away from the Spring Festival of the Year of the Dragon in the lunar calendar, the economy exploded before the holiday. Not only has the housekeeping industry been busy, but there are also many businesses that "earn thousands of yuan a day", with a variety of tricks.
There are well-known New Year goods, such as fish and drinks prepared for the Chinese New Year's Eve dinner, which ushered in a wave of sales, and there are also pre-holiday beauty three-piece sets - beauty nail salons, as well as fireworks, God of Wealth stickers and other main atmospheric gadgets. The importance that Chinese attach to the New Year in their bones is reflected in the pre-holiday economy.
Don't look at some of these businesses are more traditional, some are not large-scale, and even the price is only one or two yuan, but the ability to make money is not bad at all. Before the holiday, some blue-collar workers took two to four times the salary in the past, many businesses earned thousands of yuan through pre-holiday business, and many college students made low-cost or even zero-cost investment, making steady profits.
The Lunar New Year has not yet come, and some people have already made a fortune.
The Chinese New Year is indispensable to visit relatives and friends, pay attention to etiquette of the Chinese people will always bring one or two gifts, if the other party has children at home, but also bring one or two toys, which also makes the pre-holiday in eating, drinking, playing, three types of more representative goods.
Sell hairtail and earn a thousand a day. ”
Recently, on major social platforms, the traditional food hairtail has become a hot item. Not only have there been many posts selling hairtail, but also merchants have packaged hairtail as a "gift" and put out a variety of gift boxes.
Because of the saying of "there is more than every year", many families have the habit of eating fish as soon as they arrive at the New Year, and it is convenient to store fish, and every winter is the flood season of hairtail, with large output and easy transportation, and many inland residents in the north will purchase before the Spring Festival.
Many people are also eyeing this business, not only selling it wholesale by the pound, but also using it as a gift, and its value has skyrocketed. Especially before and after the winter solstice, Zhoushan radar net ribbon fish (a way of fishing), because of the rich oil, delicious meat, once had its first ginseng race, all kinds of gift box packaging also gave the ribbon fish a certain "premium right", the price ranged from 90 yuan to 300 yuan box.
Recently, there have been many posts on the social ** platform where businesses sell hairtail fish to make money, and even said that inexperienced whites can make money as long as they choose the hairtail well and the packaging is good.
Gege's family sells frozen food, and because they are located in a non-coastal city, the local customers have a mediocre demand for seafood, so they rarely sell seafood. This year, she plans to sell hairtail fish to try, "Compared with other frozen products sold at home, the profit margin of hairtail fish is high, about 20%." ”
She advanced 20 boxes, the cost price is 70 yuan per box, and the retail price is set at 90 yuan, a box has about 8-9 pieces, and the box weighs 35kg。"My price is not high, most ordinary families can accept it, you can eat it yourself or give it away. It is entirely possible for many merchants to earn 1,000 yuan a day. Gege said.
Gege also revealed that it is not yet the peak season for fish sales, and the week before Chinese New Year's Eve is the best time to sell fish, because most families fry things around the 24th of the lunar month, when the purchasing power is very strong.
Although it is the first time to sell, Gege is not worried about losing money, "The hairtail fish can be stored in the cold storage for a long time, and the manufacturer said that it will not be sold out and returned." The manufacturer does not need us to settle the payment for the goods first, and they will pull it away if they can't sell it in the end. "The manufacturer is so arrogant, on the one hand, it is to attract merchants to stock up more, and on the other hand, it is also to feel that the hairtail fish is not worried about selling.
In addition to eating at the Chinese New Year's Eve dinner, drinking is also indispensable, and the pre-holiday period is also the busiest time for the winery.
Nan Nan, who works in the vat workshop of a Guizhou winery, works three shifts and often works night shifts, and he said that his business has been much better than usual recently, and his annual year-end bonus is before the holiday. The person in charge of a winery also said that the number of pre-holiday orders more than doubled month-on-month, and due to lack of manpower, employees had to be urgently recruited.
Toy manufacturers have been doing good business lately.
Newbie, how to get the goods? ”
Bo Ge does toy wholesale in Guangzhou, and recently three or four people add his *** every day to wholesale toys, and it is usually difficult to have one or two a week. Many of these people are new customers, or even pure newcomers who have never sold toys before, and want to make a little money by setting up a stall before the festival.
Bogoku said that most of these customers are young people, especially when learning about toysProfit margins can be as high as around 200% afterwardMany people come directly to him to place an orderThe number of orders from individual customers is twice as high as usual.
An ordinary toy that sells for 59 yuan in a shopping mall, the toy wholesale factory only needs 10 yuan, I set up a stall to sell it for 39 yuan, which is 20 yuan cheaper than the supermarket, and actually earns 29 yuan, and selling one is equivalent to earning. A college student who plans to do a small business a year ago said happily that this time he spent 1,000 yuan to order about 100 sets of toys, and if he loses, he will be within the range of his own.
He was glad to say that there were people around himI made five or six hundred dollars a day, but he said that making money requires certain skills, such as choosing a good toy wholesaler, paying attention to the location of the stall, and it is best to mark the ** clearly for customers, rather than waiting for someone to ask.
In addition to preparing for the New Year, before the Chinese New Year, orders from service industries such as housekeeping and beauty salons also soared. In the past week, the comprehensive search volume of a three-piece beauty set (beauty, hairdressing, and nail art) on a local life platform increased by 40% month-on-month. It has been reported that there is a shortage of labor in the service industry, manufacturing industry, express delivery industry, etc.
Since ancient times, cleaning has been one of the important links before the Spring Festival, and in the past, the whole family worked together, but now, most people uphold the concept of "professional things to professional people".
Tian Tian is a post-85 mother living in a second-tier city, in the past three years, she will place an order on the e-commerce platform, ask a cleaner to clean her house, this year because her family is sick, she plans to ask for a deep cleaning including disinfection.
Tian Tian said that this year's cleaning costs have not appeared obvious**, and she feels that spending more than 300 yuan for 4 hours of leisure is a very worthwhile thing.
A person in charge of the housekeeping business publicly stated that on the eve of the Spring Festival this year, the demand for housekeeping services increased by 40% year-on-year and 30% month-on-month. Recently, there have been related ** reports that the daily salary of housekeeping cleaners has doubled before the holiday, and some have even reached 4 times, and the news of earning thousands of yuan a day has frequently appeared on the hot search.
Fixed focus consulted several e-commerce platform housekeeping companies, and the other party said that now the business volume is very large and the manpower is insufficient, so it only accepts customers to specify a certain day to clean, and the cleaners will come to the door at which time of the day, and they need to make unified arrangements. As for **, it will be slightly higher than usual, but not by much.
Not only cleaning, but also storage, which has not yet been fully popularized, has also seen a sharp increase in orders before the holiday.
Xiao Wang, who works as a storage engineer in Beijing, has a team of 4 peopleRecently, I have received seven or eight orders a day, and I usually only have three or four orders a day. Xiao Wang is so busy every day that he doesn't have time to eat lunch. She estimated that it would be good if she could return to her hometown on the thirtieth day of the Chinese New Year's Eve.
The salary has doubled as well as the masters who do nail art, beauty, and hairdressing, which is often referred to as the three-piece beauty set before the holiday.
Although most of them are small businesses, most of them are self-employed, with about five or six employees in each store, but because they do manual work and have low investment costs, they can make a profit for less than a month before the holiday.
It's been six years since Xiaomei opened a nail salon in Beijing, and now there are five employees in the store. The month leading up to the Chinese New Year is the busiest time of the year in the store. **WeChat and e-commerce platforms are busy with customer appointments, and the number of people entering the store is at least double the usual.
The normal business hours of the store are 9 to 10 in the morning, but in the past week, even on weekdays, there are many customers in Xiaomei's store, about 20 people every day, and they often work overtime until 11 o'clock at night.
Xiaomei said that the monthly salary of a nail technician with good skills in Beijing is about 8,000-1,000 yuanBefore the holiday, it will probably rise to 20,000+, and the better the technology and faster the hand speed, the higher the salary.
In order to make more money before the festival, many stores also played "routines". Some netizens found that many hairdressers began to increase prices, and the hair cutting ** directly doubled, but the perm and dyeing did not change. A veteran hairdresser told Fixed Focus that the price increase is to limit the number of people who can cut hair, because the profit margin for cutting hair is low.
However, the merchants of this beautiful three-piece set also mentioned that although it was a good opportunity to make a lot of money before the holiday, this year it is obvious that the competition has become bigger, and after the epidemic, many new stores have been opened, and there are more merchants, which has divided the customer flow to a certain extent. Three new nail salons have opened in the vicinity of Xiaomeijia this year.
In addition, pet owners who are ready to return to their hometowns for the New Year have also led to the fire of the pet feeding business.
Lili does pet feeding in Beijing - door-to-door feeding cats, 50 yuan at a time. Just one day after posting an "advertisement" in the circle of friends, she received orders from 5 cat owners. She said that there are still a few "mothers" who have placed orders, but because they have not yet bought tickets to return to their hometowns, there is no specific time for them to come to the door.
Some pet feeding apps have also launched activities before the holiday. Fixed focus checked several related apps, these people who provide feeding services are called pet nurses by the platform, ** ranging from 50 yuan to 200 yuan a time, and the platform will ensure the safety of the employer's pets and property, as well as review the qualifications of pet nurses.
The lively and festive celebration of the New Year also makes atmospheric products sell well before the holiday, and mentioning the atmosphere often means that such products are linked to high profits.
The first hit of the atmosphere is definitely fireworks.
Don't worry about selling, how much to buy, how much to sell, our biggest trouble is that each store has a specified purchase amount, can not exceed. "* Lao Meng, who bought more than 100,000 goods from the fireworks company two days ago, the amount is about the same as before the festival in previous yearsHe estimated that the profit was about 10 to 15 percent, that is, a net profit of 10,000 to 15,000.
According to Lao Meng's description, selling fireworks and firecrackers before the Spring Festival every year is the happiest moment for him to make money.
Whether they earned money or not, each family would buy a box or two of artillery and put it off on Chinese New Year's Eve to please the joy. When encountering large households, they will buy directly according to the amount of the back box of the car, so there is no need to worry about not being able to sell it. Lao Meng said.
Today's young people are also very good at using the "sense of atmosphere" to make money.
Some netizens saw that there were many people wearing God of Wealth clothes and holding gold ingots on the street, walking on the lively pedestrian street, pushing open the doors of one store after another to sell God of Wealth stickers.
Obviously a sophomore, she spent 135 yuan to buy a set of God of Wealth clothes, including clothes, hats, beards, ingots, and spent 30 yuan to buy 100 God of Wealth stickers. She found an old street with a lot of shops nearby, and began to ask shops one by one to do business.
She did a lot of homework, learned a lot of auspicious words, and the first thing she did when she entered the store was to make the boss happy, and most stores were willing to accept stickers for 2 yuan a piece. She sold it for four days, and basically no one rejected her, and in the end, she not only returned to her original capital, but also made dozens of dollars. Ming Ming said that she saw many people making a lot of money in this way, challenging to earn 10,000 yuan a month.
At present, the most lively pre-holiday atmosphere business is none other than the cover of WeChat red envelopes.
WeChat's own red envelope covers are free, and some brands will give out free limited red envelope covers before the holiday, but some people want their red envelope covers to be special, which gives birth to this business. After users buy their favorite covers on the e-commerce platform, they will get a serial number to receive and use. Because the ** of the red envelope cover is usually no more than 10 yuan, and it is relatively good-looking and can be reused, many people are willing to spend this money.
A red envelope maker said that the 15 days before and after the Spring Festival every year is the time when the cover traffic of WeChat red envelopes is the largest. Especially this year's AI drawing, making the production of red envelope covers easier, creators can use AI to generate**, and then design red envelope cover pictures, and finally upload them for review, the entire production cost and threshold are not high, and can even be ignored, but the profit is considerable.
Miao Miao is a red envelope cover merchant, and she only started this business in December last year. She told Fixed Focus,She has a small team of four people, and there are about 3,000 kinds of red envelope covers, because it is cheap and will be promoted on major platforms, the traffic of her store is very good, and the current highest daily income is 60,000, deducting costs, and the net profit is about 40,000 yuan.
It is understoodThere are three ways to make money on WeChat red envelope coversThe first is to directly sell red envelope covers, and obtain income according to the number of purchases made by users, generally 5 yuan to 10 yuan each; The second is to receive**, fixed focus consulted several WeChat red envelope merchants, **in the tens to hundreds, after becoming**, every time a red envelope cover is sold, you can earn a commission, about a few cents to a few yuan per order; There is also a way to do drainage and accumulate private domains, for example, you can send red envelope covers for free, but you need to pull people**.
A red envelope cover merchant told Fixed Focus that at present, there are an average of 5-8 orders per day to buy red envelope covers, and the unit price is mostly 88 yuan, 99 yuan, in contrast, everyone is more enthusiastic about doing **, and many people ask how to make money every day.
It should be noted that although these small businesses before the festival are hot, there are also some pitfalls, do not blindly follow the trend, such as the red envelope cover business is hidden**, some people will send false serial numbers, or borrow ** for harvesting, the WeChat team will remind users every year to be vigilant against the paid sale of WeChat red envelope covers.
Title image and accompanying image in the article** on Unsplash. At the request of the interviewee, Xiao Wu, Gege, Boge, Nan Nan, Xiaomei, and Ming Ming are pseudonyms in the article.