Elephant News reporter An Fang
In the eyes of the public, Xinyang Jigong Mountain Scenic Area is an excellent summer resort in the hot summer, and this year's Spring Festival, Jigong Mountain Scenic Area is "hot" out of the circle.
The lively dragon and lion dance, the surprise Sichuan opera face change, the cute and funny clown performance, and the vivid three immortals sending blessings and other activities were very lively, allowing our family to spend a different New Year in the scenic spot. On February 21, Mr. Wang, a tourist from Wuhan, said.
Folk culture, intangible cultural heritage city gathering traffic, intimate service, a bowl of "ginger soup" warms people's hearts. In the Spring Festival of 2024, the Jigong Mountain Scenic Area will focus on enriching the experience and creating a series of immersive scenes of "Ice and Snow + National Tide + Folk Customs + Intangible Cultural Heritage" in Jigong Mountain through the creation of IP activities, multi-scene reconstruction, diversified product supply, and multi-dimensional cultural interaction, and the implementation of a series of activities of "Fun Tour of Jigong Mountain, Tide Play Chinese Year".
Relevant data show that during the Spring Festival, the number of visitors to the Jigong Mountain Scenic Area increased by 366 compared with the same period in 202366%, revenue increased by 167 over the same period99%, handed over a beautiful report card with the largest number of receptions, the highest operating income and the largest growth.
Weave a "safety net".
In order to do a good job in the reception of the Spring Festival holiday, the Jigong Mountain Scenic Area held a special work deployment meeting before the festival, and formulated a detailed "Spring Festival" holiday work plan and tourism safety production emergency plan, which is divided into eight areas, with responsibility to the person and the work to the point, and make every effort to escort the majority of tourists.
On the eve of the Spring Festival, even the heavy snowfall, coupled with the continuous low temperature, heavy snow closed the mountain, the road is frozen, the trees are broken, and the secondary disasters are frequent, and the "water, electricity, road" three-way work is facing a severe test, the company scientifically formulates emergency plans, actively coordinates the water, electricity and other departments to rush to inspect and repair, and organizes large-scale machinery to de-icing and snow removal, aiming at the blind spots of the road, calling on all staff to go on the road, using the "crowd tactics" manual removal, the company is united, working overtime, after days of fighting, 9 kilometers of winding mountain road, like a brand-new " Jade Belt", through the snow, through the ice and snow world, straight into the top of the mountain.
Draw a "marketing map".
There are a few plums in the corner, and Ling Han opens it alone. I know that it is not snow, but there is a dark fragrance", this is the grand scene of Wang Anshi's pen, but it is the daily life of Jigong Mountain in the early spring. Jigong Mountain is like wax plum, after experiencing winter and spring, scorching heat and cold winter, it quietly blooms, and the dark fragrance hits.
In the Spring Festival of 2024, the beginning is the "highlight", under the leadership and guidance of the Provincial Cultural Investment Group and Dabie Mountain Cultural Tourism Company, Jigong Mountain Scenic Area adheres to the "cultural, tourism, cultural and creative integration strategy" as the traction, and on the basis of the brand of "Centennial Summer Resort, Millennium Historical Relics, and International Culture Expo", it will create a new image of "youth, diversity, fashion" Jigong Mountain's "youth development" scenic spot, and take advantage of the hot node of the Spring Festival tourism market to launch a series of preferential policies and publicity activities such as "free for Xinyang City and surrounding provinces and cities". Stimulate the vitality and gravity of Jigong Mountain's Spring Festival consumption.
Among the Spring Festival tourists, with the deepening of the "new scene, new format and new product" of the scenic spot, the tourist structure has also been further optimized, and the proportion of young people has reached 656%, couples and parent-child travel showed a significant increase trend.
A "new movement" is played
As an important practice of the Provincial Cultural Investment Group and the people of Xinyang City to jointly implement the strategic development decision-making and deployment of the Provincial Party Committee and the Provincial People's Cooperation, Jigong Mountain Scenic Area continues to deepen the concept of "more creativity, creativity, and creation, and empowering, intellectual, and empowering the brand upgrading of Jigong Mountain", and integrates "ice and snow + national tide + folk customs + intangible cultural heritage" as a whole, carefully planning and implementing the series of activities of "Fun Tour Jigong Mountain, Tide Play Chinese Year", and implementing "a cultural stage, an intangible cultural heritage market, a group of cosplay Xunyou, a series of Internet celebrity check-in points" and so on.
During the Spring Festival, inside and outside the scenic area, as far as the eye can see, there is a festive atmosphere. The gate of the scenic spot, the lights are colorful, and the main road is next to the flags; On the shore of the Star Lake, fire trees and silver flowers; In the summer garden, gongs and drums are noisy; Above the lotus pond, the fish fly to the shallow bottom; The peak of the dawn is announced, and the dragon and tiger leap; In the "intangible cultural heritage" market of Wanguo Plaza, dozens of Xinyang's local intangible cultural heritage, such as paper-cutting, sugar man, mud blowing and branding painting, attract tourists to stop and check in.
Dragon and lion dances, Sichuan opera face changing, clown performances, three immortals and other activities are colorful, and the theme activity of "Say Your Love Loudly" launched on Valentine's Day on the fifth day of the first lunar month is sought after by young people. The colorful Spring Festival activities are deeply loved and praised by tourists, and the carefully created new scenes and new formats show the new atmosphere of the Year of the Dragon in the Jigong Mountain Scenic Area.
The warm service launched by the scenic spot has become a beautiful landscape. Considering the large temperature difference in the mountainous area, the warm-hearted ginger soup was sent to tourists during the waiting period to go down the mountain, and the clown, Fu Lushou and other ** characters were arranged to interact with each other to relieve everyone's anxiety during the waiting period, which was well received by tourists.
Adhere to the cultural and plastic brigade, the brigade to promote the culture, let the culture come alive, let the scenic spot become popular, in the Spring Festival of 2024, Jigong Mountain Scenic Area opened the "traffic password" with culture.
*: Elephant News).