On January 9th, the 2024 Xingtu Dealer Partner Co-creation Conference was grandly held. Yin Tongyue, Secretary of the Party Committee and Chairman of Chery Group, Zhang Guozhong, Executive Deputy General Manager of Chery Automobile, Gao Xinhua, Executive Deputy General Manager, Wang Lang, Deputy General Manager and other leaders, as well as the management team of Xingtu Marketing Center, gathered at the event with hundreds of dealer partners and guests from all over the country to summarize the common development process and achievements in 2023, look forward to the goals and paths of the brand's high-end re-advancement in 2024, and open the "Star Era" of working together.
2024 Xingtu dealer partner co-creation conference.
Customer-centric, striver-oriented, adhere to long-termism to build China's high-end automobile brand
Yin Tongyue, Secretary of the Party Committee and Chairman of Chery Group, said that in the process of China's progress from a major automobile country to a global automobile power, it must establish a strong brand awareness. In order for China's automobile industry to truly become a national pillar industry, it must not only be large-scale, but also rely on high-end brand advancement, technological innovation, and internationalization, customer-centric, striver-oriented, and long-termism. As the spire of Chery Group's brand pyramid, Xingtu leads the entire Chery brand pyramid to towering into the sky, and lights up the spire with the Star Era to help the high-quality development of China's new energy vehicles. We will use the resources of the whole group to increase the product investment and technology investment of Xingtu Star Era, integrate global R&D resources, and carry the group's new technologies, including the new technologies of our technology partners, into the products of Xingtu Star Era for the first launch, so as to be the first in China and strive to be the first in the world.
Yin Tongyue, Secretary of the Party Committee and Chairman of Chery Group.
At the same time, Chairman Yin Tongyue fully affirmed the performance of the Xingtu brand in 2023, whether it is the sales growth of the Xingtu business unit in 2023, the ranking improvement of domestic independent luxury brands, or the international sales and price performance of the Xingtu brand, as well as the recognition of the "BBE" high-end brand in some overseas markets, all of which are the results of mutual trust and hard work between the Xingtu marketing team and many struggling dealer partners. "With the joint efforts of Huang Zhaogen and all employees, the team of Xingtu brand has grown into a morale, goal and energetic marketing army, and the achievements are also full of tears and sweat of team struggle. Chairman Yin Tongyue put forward requirements for the operation of the Xingtu brand in 2024: "Xingtu should realize the role of seeing the mountains at a glance, and only by experiencing the high altitude and the cold can the scenery be unique; Xingtu Star Era is to comprehensively benchmark high-end joint venture brands, compete for brand value, compete for innovation and creativity, become a brand symbol of China's high social status, and create a unique lifestyle for a new generation of Chinese."
Yin Tongyue, Secretary of the Party Committee and Chairman of Chery Group, attended the 2024 Xingtu Dealer Partner Co-creation Conference.
We and excellent dealer partners to have the same vision and goals, the same business platform, to have the same corporate personality, to create the same corporate culture, adhere to the customer-centric, service must be attentive, service must be noble, service must be VIP, so that customers will never regret. At the same time, Xingtu should further build a younger, professional and high-end talent echelon, and the R&D team and sales team should achieve a "trinity" with target users, have a common discourse, understand each other, love the same lifestyle, and have a chemical reaction with each other. To further carry forward the company's "three-heart culture", not only the market share and sales of not admit defeat, but also in the brand promotion, we must have a competitive spirit, and aim high to be able to calm the water and flow deeply.
Adhere to the high-end brand strategy and comprehensively new energy
Dr. Gao Xinhua, Executive Deputy General Manager of Chery Automobile and President of the General Institute of Automotive Engineering Technology R&D, pointed out that automobiles, as special consumer goods, are the only industrial products with vitality, with scarcity, emotional value and inheritance. In order to build a brand with warmth and bring users a sensual and exquisite lifestyle, we want to redefine "high-end", which is not only a subversion, but also a challenge, and an exploratory and brave step to establish a new standard for automobiles.
Dr. Gao Xinhua, Executive Deputy General Manager of Chery Automobile and President of the General R&D Institute, made a report on "The Road to High-end Advancement of Xingtu Brand".
Wang Lang, deputy general manager of Chery Automobile, said in the "Group Strategy Report" that Xingtu is entering the fast lane of sustained and high-speed development, and has formed a strong growth potential, and the market share of Xingtu has reached a record high, reaching about 2% in the mid-to-high-end market share, and hopes that in the next three to five years, relying on the entire Chery, in the entire mid-to-high-end market and the hearts of users, to complete the strategic task of establishing the Xingtu brand is the first choice for China's high-end.
Wang Lang, deputy general manager of Chery Automobile, made the "Group Strategy Report".
Never forgetting the mission and positioning of the Xingtu brand, after 5 years of perseverance and hard work, in 2023, Xingtu has accumulated a lot of strength, and its annual sales have broken through an important milestone - it has crossed the 100,000 step mark, leading the industry with a high growth rate, further strengthening and enhancing the brand influence and market position, and making the brand value continue to climb upward." Huang Zhaogen, assistant to the general manager of Chery Automobile and general manager of Xingtu Marketing Center, said.
Huang Zhaogen, assistant to the general manager of Chery Automobile and general manager of Xingtu Marketing Center, made a report on "High-end Re-advancement and Opening the Star Era".
In 2023, Xingtu will solidly practice the "five high-end" integrating technology, brand, service, crowd, and overseas, forming a strong brand potential energy, and the brand volume will rank among the top 2 independent high-end. First, adhere to the high-end brand strategy, be firm and upward, and achieve the same level as mainstream joint venture brands. Second, the network image and quality have been improved, and a large number of high-quality dealer groups are optimistic about Xingtu. Third, the user portrait continues to rise, and Xingtu owners are a group of high-quality users who understand cars, pursue performance, and are low-key, and the user scale has exceeded 200,000; In the composition of customers, 73% of the customers are replaced, 57% are converted by joint venture customers, and 36% are teachers, doctors and civil servants. Fourth, be firm and upward, lock in bullseye users, carry out integrated marketing, conform to the development trend of the new era in the form of communication, and create a new curve of sales growth. It is worth mentioning that the Xingtu team has a clear trend of youth, and a group of young, energetic and broad-minded young people have joined the ranks of Xingtu.
In the face of opportunities and challenges in 2024, Huang Zhaogen said, "In the era of change, there is no future without change, only by implementing the group's 'four-way' development principle, adhering to the high-end brand strategy, and unifying the thinking with dealer partners, the rapid growth of Xingtu in the future is certain." In 2024, Xingtu products have achieved a full-track layout, and in the next two years, Xingtu products will be fully new energy and high-end, with the goal of realizing the two-way development of products and brands, and creating 600 channels worthy of high-end positioning. Under the vision of building a global high-end new energy brand, we will further establish the brand positioning of intelligence, light luxury and comfort, and quickly establish the brand value system of Xingtu through the re-advancement of technical value, aesthetic value, cultural value and brand ecology."
The battle flag is raised high, and the sales volume is bravely climbed
During the meeting, led by Huang Zhaogen, he led the management team of Xingtu Marketing Center, the directors of various departments, members of the 12 major theaters and the members of the six major product lines to jointly carry out a majestic swearing-in ceremony.
Huang Zhaogen, assistant to the general manager of Chery Automobile and general manager of Xingtu Marketing Center, presented the battle flag.
There are 8,000 warriors in front of the horse, and the golden book is new to the battle flag. The oath of the "soldiers of the three armies" is sonorous and powerful, "strategizing and winning a thousand miles", "2024, firm high-end, open the star era, the mission will be achieved, and the sales will quadruple!" With the fighting spirit and determination to fight to the end, all Xingtu marketing staff will work together to break the waves and launch an all-out sprint for 2024 to ensure the successful achievement of various goals and constantly refresh the performance record!
The "soldiers of the three armies" of Xingtu swore an oath with battle flags.
In 2024, with the goal of guaranteeing 18 to 30 as the driving goal, adhering to the high-end brand strategy, continuing to make breakthroughs, and fully embracing the era of green smart cars, Xingtu will eventually enter the first camp of global luxury brands.