Kunpeng Project
After going ashore, Li Auto made a net profit of nearly 12 billion yuan last year
A year ago, I also put the three new energy car companies of Weilai, Xiaopeng, and Ideal on the same level. These three companies look similar, they are all listed in the United States and Hong Kong markets at the same time, and they are all in a state of "burning money".
Xiaopeng and Weilai both have losses of more than 10 billion yuan a year, but the ideal is that they have been profitable for five consecutive months since the fourth quarter of 2022, and in 2023, they will reach a revenue of 11.7 billion, and they are very promising to compete with BYD in the future.
Judging from the "explosive" financial statements released by Ideal Company, this report is shocking enough.
The company made a profit in the first quarter of this year, and its net profit surpassed that of BYD.
This is not the first profit indicator for Li Auto, which achieved a single quarterly profit target in the fourth quarter of 2021, mainly due to the sprint at the end of the year, which was not sustainable. But in 2022, Li Auto is like being reborn, making money every season.
Between October and December 2022, Li Auto achieved operating revenue of RMB 41.7 billion, an increase of 137% over the same period last year. The net profit attributable to the parent company reached 56600 million, an increase of 2102% year-on-year. In the first three quarters, the company's revenue and profit were 1238500 million and 11.7 billion.
With an annual revenue of 11.7 billion, in 2022, it will surpass China's established car companies Geely and Great Wall, showing the world that new energy car companies can also achieve great success.
However, there is still a big distance from BYD, a domestic new energy vehicle giant, and BYD announced its 2023 net profit target of 29 billion to 31 billion. However, there is a good chance that this expected earnings figure will surpass that of the "big brother".
Although BYD did not release specific results, its net profit in the first quarter was 529%, below expectations of 738%, as can be seen from this data, its profit margin is relatively high, mainly because it sells mid-range and mid-range products.
There is only one secret to making money, and that is a large number of **.
As an ideal that has been losing money since its inception, how can it surpass the three new forces in 2023 and become the first person in China's new energy vehicle new forces?
There is only one secret, and that is a lot of **.
Some people will think that more sales means higher income, and if you lose one car, you will lose more and make more money.
But this is not the case, the manufacturing industry has a characteristic that the higher the sales of the product, the lower the fixed cost of the unit, which is a phenomenon that is difficult to explain for people without financial common sense.
For example, Wang Wu opened a store for 5,000 yuan a month in the Xiaowu milk tea shop, just like the Xiaowu milk tea shop, he can earn 5,000 yuan a month. Suppose Xiaowu Milk Tea Shop can sell 1,000 copies per month, and the rent for one is 5 yuan. Sell 10,000 copies a month, and the rent for one is 05 bucks. The more you sell, the less rent everyone has to pay, and in addition, there are similarities in electricity bills, coal grid fees, and fixed salaries for employees, so everyone calls it a fixed fee, because of the role of scale, so everyone's fixed cost will become lower.
The same is true for the production of a car, the equipment purchase of the production line, plant rent and R & D expenses are fixed, with the increase in sales, the fixed cost of the unit will be lower and lower, if the ** of a car remains unchanged, then the car will be from a loss to a profit, and it will continue to increase.
New forces like NIO and XPeng are losing money because their sales performance has not achieved the expected results.
We can see this in the delivery figures released by the ideal company.
As mentioned above, Li Auto will make a profit in the first quarter of 2021 and 2022, that is, the company's sales performance. For example, in the last quarter of 2021, Li Auto completed the delivery of 35,000 units and made a profit for the quarter, but in the first quarter of 2022, the delivery volume dropped to 32,000 units, 29,000 units, and 27,000 units, turning directly from profit to loss.
In the last quarter of 2022, Ford's sales rebounded again, reaching 46,000 units, and in 2023, it achieved strong growth, completing 5,000 units, 87,000 units, 105,000 units, and 132,000 units in 1-4 months.
In 2024, will dreams continue to soar?How the trams are sold is the main factor.
Not long ago, Li Auto announced its January delivery figures: 31,000 units, an increase of 105 units compared to the same period last year8%。You know, in January next year, the sales of Li Auto will rise, and the sales in January will more than double, which is a good start.
So, why does the ideal sales surpass that of Xpeng and NIO?Li Xiang is very clear about the psychology of users, he has two killer features, an extended version of the car, a refrigerator, a color TV, a large sofa, although there is no high-tech, but it can make many men satisfied, and the other is aimed at the actual needs of women and children, a family can buy a suitable car on it, so it is not surprising that the sales are hot.
However, there are some problems in this, charging technology is only a temporary means, and electric vehicles are the mainstream of the future, if blindly satisfied with the existing demand, sooner or later will be eliminated. Therefore, he chose a pure electric sedan, and will launch a number of electric sedans in 2024, among which the earliest is the electric MPV - Ideal MEGA.
The price of the Ideal Mega is not low, with an estimated price of around 600,000, in addition to keeping the refrigerator, color TV, and large sofa, its main selling point is the battery life. According to the official statement, the car has a range of 710 km h, and Li Xiang has also revealed that the battery of the Kirin 5 C version can be fully charged to 500 km in 12 minutes. If this is the case, the price of 500,000 yuan can still attract many people.
Li Xiang is very clear that the sales of MEGA will be a good start, after all, judging from the various publicity on the Internet recently, they attach great importance to the sales of MEGA.
If the ideal is to last until 2024, it will have to work the road of pure electric and cannot go backwards.
This is just my own opinion, please pay more attention, like, your attention is the biggest incentive for the original author!