Beijing Business Daily (Reporter Zhang Tianyuan) In addition to the red envelopes on the opening day, many migrant workers also got drinks. On February 19, a reporter from Beijing Business Daily learned from Heytea that the first day of construction drove a significant increase in beverage sales, and the data showed that the sales of many stores of Heytea on February 18 increased by more than 500% compared with the pre-holiday working day. Among them, the sales of Heytea stores near the office building have skyrocketed, and some stores have increased by more than 700% month-on-month.
According to Heytea, on the start day, some companies will not only give red envelopes to employees, but also buy Heytea in the form of group meals. Heytea data shows that the number of group meal orders on the day of commencement increased by 800% month-on-month, for example, a bank in Tianjin bought 260 cups of Heytea. Not only that, with the end of the Spring Festival holiday, the sales of many Heytea stores in first-tier cities and new first-tier cities have shown explosive growth, and the Heytea mini program shows that many stores in Guangzhou, Shanghai and other places are waiting to make nearly 400 cups of drinks on the opening day.
In addition, a reporter from Beijing Business Daily also learned that Heytea launched two new products, Refreshing Balati and Refreshing Ballot, which became the top 1 product in sales on the first day of the new market. In fact, Heytea has used regional fruits as beverage ingredients many times, and in 2022, it will apply red heart ballet to new tea products for the first time.