Back then, Mr. Wei of the Great Wall once made a bold statement: if you don't make the SUV the first in the world, you won't get a car. Up to now, although Mr. Wei's big goal has not been achieved, the ** car of the Great Wall is coming.
There is ** breaking news, Great Wall Motors plans to release a new brand ZX (codename), the first model will be positioned as a D+ high-end new energy sedan, the car is about 5 years long5 meters!
There is very little information about the brand, but from the existing spy photos, the first model of the ZX brand has a wide front and a straight silver trim on the side of the body, which is the same shape as the side of the taillights, echoing each other. The size of the wheels is huge, and the semi-enclosed rims reduce wind resistance. The new car is also equipped with electronic mirrors and concealed door handles, and the windows and body parts are accented with a large number of metallic chrome elements.
The overall shape of the new car is slender, and the length of the car is 5About 5 meters, the car is expected to be positioned as a high-end luxury business vehicle. Among the models currently on sale, the body length can reach 5There are not many models of 5 meters, such as the Rolls-Royce Gust car with a length of 5546mm, while the body length of the Mai **S class is only 547 meters.
It is also worth mentioning that the brand will also establish new sales channels, which are expected to adopt a direct sales model.
Speaking of which, the Great Wall was not without cars before, and the discontinued Great Wall C30 and Great Wall C50 and other models were, but they were all more than ten years ago, long before Mr. Wei spoke.
The latest sedan is clearly positioned much higher than the previous C30 and C50, taking the high-end route. Great Wall's move should be like BYD's look up to raise the brand image.
It is worth mentioning that in addition to this D+-class high-end new energy sedan that benchmarks Gust, Great Wall also has a domestic "Cullinan" to be launched this year. The car is the new flagship model of the tank brand, the Tank 800, which will use the same 3 as the Tank 7000T Hi4-T powertrain, emphasizing business and luxury.
In fact, the Tank 800 was publicly unveiled as early as the 2021 Shanghai Auto Show, but there has been no specific information about the car since then. The latest news is that the car has been developed and will be officially released in 2024. **In terms of aspects, the Tank 800 is also likely to be more expensive than the Tank 700 Hi4-T, and will compete with BYD's million-level hard-core off-road U8.
In the past 2023, Great Wall Motor's annual cumulative sales will be 1.23 million units, a year-on-year increase of 1529%。Among them, the sales volume of new energy vehicles was 2620,000 units, a year-on-year increase of 9874%。The total revenue exceeded 170 billion, a year-on-year increase of 2626%。The average bicycle income is 14090,000 yuan, an increase of 1 year-on-year230,000 yuan.
Do you think this D+ high-end new energy sedan can stand out from the luxury models? Can the Great Wall ZX high-end brand succeed?