Data shows that Range Rover sales will soar by 77% in 202335%, reaching more than 16,000 units, becoming the sales champion in the high-end luxury SUV market of 1.5 million or more for 12 consecutive months.
This is strange, why does Land Rover, which has been exposed on the Internet with a high failure rate and small problems, frequently top the sales of high-end luxury SUVs in the market? Could it be that the stupid big brother who bought Land Rover?
In fact, the reason is very simple, everyone is a visual animal, rich big brother to buy a car also pay attention to a glance, especially the kind of domineering and atmospheric that Chinese like in their bones, conspicuous Land Rover just has these appearance qualities. The name Land Rover alone is worthy of its domineering high appearance, and as a model with a strong size and field, it itself caters to the concept of Chinese buying a car the bigger the better, coupled with the luxury brand effect of Land Rover in the past 80 years, Land Rover has naturally become the first choice in the minds of rich brothers.
Of course, durability and excellent off-road ability are also the key points for Land Rover to capture the hearts of rich brothers, from British Prime Minister Winston Churchill, the British royal family, down to the common people, all of whom praise the quality of Land Rover.
Then the brain circuit of the rich brother is different from that of ordinary people, ordinary people buy cars to see the cost performance, the cost of the car is low, strong and durable, cheap and easy to drive is the key, the car with a high failure rate and many small problems is definitely not wanted, after all, for ordinary people, follow-up car repair is also a large expense.
But for the rich, the things that can be solved with money are small problems, and there is no shortage of money at all, so they pay more attention to a kind of self-respecting temperament, and the Land Rover, which is the car of the British royal family and the prime minister, happens to be in line with this. In other words, it is not ** that determines the value of Land Rover, but the princely dreams in the hearts of the big brothers.
Interestingly, in everyone's inherent impression, most people will always associate Land Rover with the tall Northeast Big Brother. However, according to the data of 2021, the cities with the most Land Rover sales are Beijing, Shanghai, Guangzhou, Shenzhen and Chengdu, among which only Beijing is a northern city, and all the others are southern cities.
In 2023, Guangdong Province will become the province with the highest consumption of imported Land Rover cars in China with 6,933 Land Rover sales, that is to say, the big brothers who drive Land Rover account for more "small potatoes in the south", which is still a bit of a contrast with Land Rover's huge and bulky body.
So why is there always the impression that the Northeast big brother drives a Land Rover in the society? It may be because more than ten years ago, a number of huge rich people appeared in some areas dominated by coal mining economy represented by Ordos, most of them took Land Rover as their car, and during that time, many stars born in the Northeast also took Land Rover as their car, so many people brought the inherent impression of the Northeast big brother driving a Land Rover.
With the ebb of the coal mine economy in recent years, the big brothers in the Northeast are no longer prosperous, so Land Rover's consumer groups are no longer dominated by northerners.
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